MITSUI FUDOSAN | Corporate Information | Social and Environmental Initiatives 2008

“Bringing Enrichment and Comfort to Urban Areas”
At the Mitsui Fudosan Group, we believe it is our responsibility as a corporate citizen to realize this Group statement. To accomplish this goal, we have set the three priority themes of “the environment,” “quality” and “challenges for creating new values and markets,” and have progressed step by step with such efforts. We will continue striving to develop ideal urban areas through harmonious coexistence and linking with our various stakeholders.

Realizing the Mitsui Fudosan Group's Social Mission of “Bringing Enrichment and Comfort to Urban Areas”

We have set the three themes of “environment,” “quality” and “challenges for creating new values and markets” as the cornerstones of promoting our CSR efforts

Introduction of the basis for the Mitsui Fudosan Group's business activities

To Realize Customer Satisfaction, Safety and Comfort

The Mitsui Fudosan Group creates “offices” where workers can work with enthusiasm and peace of mind, “residences” that support people's living, and “hotels” and “retail properties” that provide comfortable leisure and amenities.
Underlying this is our determination to create towns and spaces that support customers' contented, safe and comfortable living.

To Form Relationships of Trust with Shareholders and Investors

The Mitsui Fudosan Group engages in prompt, detailed and appropriate IR activities pursuant to our own disclosure policy. We do our utmost to build trust through such efforts as respecting dialogue with shareholders, institutional investors, securities analysts and other stakeholders both in Japan and abroad as well as reflecting the “voices” from within and outside of the Group in our business.

Aiming for a Work Environment where Personnel of Distinctive Individuality Can Work with Enthusiasm

In an aim to develop human resources that possess a broad perspective combined with the expertise to undertake urban development, the Mitsui Fudosan Group has set up programs for shaping careers through daily activities, as well as systematic educational and training programs.
We aim for a work environment where personnel of distinctive individuality can work with enthusiasm.

To Create and Disseminate New Value in Harmony and Collaboration with Society

“To undertake urban development in harmony and collaboration with the community as well as society at large” is the philosophy underlying the Mitsui Fudosan Group.
We see creating new value and disseminating such to society based on that philosophy to be the urban development of the future.

The Mitsui Fudosan Group's Environmental Initiatives

As buildings have a lifecycle of several decades, the use of buildings as well as the provision of broad-ranging services may generate burdens on the environment. In order to minimize these environmental burdens in the administration and operation of properties, it is important to create and provide buildings by giving due consideration at the design stage to the reduction of environmental burdens that arise when managing properties.
In October 2008, the Mitsui Fudosan Group revised its Group Environmental Policy. Under the revised Group Environmental Policy, the Group considers the environment from the design stage of real estate projects, and endeavors to minimize the burden placed on the environment in its administration and operation of properties.

Introduction of initiatives conducted by the Mitsui Fudosan Group for actual projects

Experimental Area for a New Town Development That Generates an Enhanced Environment, Healthy Living, Creativity and Communication through Public, Private and Academic Partnerships

Providing a Business Environment That Combines Customer Convenience and Comfort

Disseminating the “Eco of Edo” from Nihonbashi

Environmental Friendliness of Office Buildings

Provision of Areas that Feature Eco technology

Development of urban areas that “designed to improve” and increase in value over time