LaLaport KASHIWANOHA opened in the Kashiwanoha Campus area in Kashiwa City, Chiba Prefecture in November 2006.
The Kashiwanoha International Campus Town Initiative, the grand-scale development of a new urban area through partnerships among the public sector, private sector and academia, has now proceeded to cover a vast extent of the site, which is estimated to be roughly 500ha. This experimental project, based on the concept of “development of an urban area that supports the environment, healthy living, creativity and communication,” will embody Mitsui Fudosan's creation of new value into the future.

Examples of Measures Mitsui Fudosan Group Participates in

Kashiwanoha Campus Station along the Tsukuba Express, which began service in August 2005, is located within a 25km radius from downtown Tokyo. It can be reached in as few as 26 minutes from Akihabara. The Kashiwa Golf Club, a golf course managed by the Mitsui Fudosan Group, used to be located in this area. Presently, on the site of this former golf course, a grand-scale development project containing housing, retail properties, research centers and other facilities is being advanced.
Local governments including Chiba Prefecture, Kashiwa City and Nagareyama City (government), which seek the development of an international academic research base to serve as a center of research in cutting-edge fields, as well as the University of Tokyo and Chiba University (academia), which are promoting the development of new research bases, established the Kashiwanoha International Campus Town Initiative as a joint project. Further, the Mitsui Fudosan Group (private industry), which has supported this concept from the very beginning, joined and initiated the Kashiwanoha Campus City Project. This marked the inception of a massive project that is unprecedented for its partnerships among the public sector, private sector and academia.
Through its promotion of the Kashiwanoha Campus City Project, the Mitsui Fudosan Group has been developing various projects, from housing to hotels and retail properties, as well as supporting the realization of systematic town building promoted by concerted efforts among the government, private industry and academia.

The philosophy of the Kashiwanoha International Campus Town Initiative is to “realize an international academic city in which cutting-edge knowledge, industry and culture can be developed and bring about a next-generation environmental city where people coexist in harmony with a rich natural environment and healthy, high-quality living and working environments in a creative setting that integrates the campus and town through partnerships among the government, private industry and academia.” Further, based on this philosophy, the four themes for town building of “the environment, healthy living, creativity and communication” were developed. Under these four themes, local governments, companies, universities and local residents have gathered together, and through their partnerships wide-ranging projects will be promoted and information will be transmitted. Two facilities serve as the bases for such activities, the Urban Design Center Kashiwa-no-ha (UDCK) and the Kashiwanoha Future Village, both of which are situated in front of Kashiwanoha Campus Station and were provided by the Mitsui Fudosan Group.
At the end of fiscal 2007, a two-year baseline survey was conducted based on the four themes, and eight objectives were established on the basis of the survey results (see “Eight Objectives” below).
Each of the eight objectives established certain policies, which are to be evolved into action programs and priority measures to be implemented beginning in fiscal 2008.

The Kashiwanoha Campus City Project promoted by the Mitsui Fudosan Group is a large-scale project that creates a town composed of four districts around Kashiwanoha Campus Station. In two of the four districts, a portion of LaLaport KASHIWANOHA (a retail property) and Park City Kashiwanoha Campus Ichibangai (a large-scale development of condominiums for sale) have already been completed.
LaLaport KASHIWANOHA, the third LaLaport in the metropolitan area, opened in November 2006 as a comprehensive shopping center that features stylish specialty shops, a bookstore, grocery store, movie theater, restaurants and a fitness club, and allows visitors to enjoy various entertainments ranging from shopping to leisure. Recently, it has even enjoyed an increasing number of visitors from outside the Kashiwa area. In addition, in an aim to realize the theme of the Kashiwanoha International Campus Town Initiative, the facility employs solar and wind power generation and is promoting a greenery project on the roof that includes the creation of a Rooftop Garden and Rooftop Ranch.
As for Park City Kashiwanoha Campus Ichibangai, half of the facility was completed in spring 2008 and the rest is planned for completion in spring 2009. The other districts (District 147 and District 148), which combine a build-for-sale housing zone, rental housing zone, commercial zone, office zone and hotel zone, will be completed in four years or in fiscal 2011.
Due to its nature as a long-term project, the Kashiwanoha Campus City Project reflects changing trends and thus continues to evolve into a new urban development that meets the needs of the times. The Mitsui Fudosan Group is looking ahead to the future and addressing the creation of new values.

Introduction of initiatives conducted by the Mitsui Fudosan Group for actual projects