In accordance with the “harmonious coexistence” principle symbolized by the “” mark, the Mitsui Fudosan Group has set up a Group Environmental Policy and is working to create “enriching and comfortable urban environments,” together with all our stakeholders from a range of fields.

Basic Principles

We at Mitsui Fudosan sincerely believe in the meaning of our “” corporate logo.
In contrast to the notion that society must often choose between perceived opposing perspectives, such as “civilization or nature,” “economy or culture,” “work or study,” the “” logo represents an inclusive approach toward harmonious coexistence that transcends conflicting ideals in the process of creating new value.
Based on these principles of harmony, coexistence and inclusive cooperation, and the linking together of diverse values, we are creating enriching and comfortable urban environments.

Environmental Principles

Contributing to the building of a society that realizes the sustainable development of human life is our corporate mission, and we consider this to be an important business challenge directly related to increasing corporate value. Considering the promotion of business while addressing the enhancement of environmental efficiency and the reduction of environmental burden as “harmonious coexistence with the environment,” we endeavor to create enriching and pleasing urban environments and contribute to the global environment.
In addition, we will also join hands with various stakeholders including our customers, local communities, business partners and the government to promote harmonious coexistence with the environment.

Environmental Policy

1. Based on an accurate understanding of the impact of our business activities on the global environment, we formulate environmental targets and environmental planning.
2. We aim to take countermeasures against global warming and create a recycling society by striving for the improvement of environmental efficiency, reduction of burdens on the environment, energy/resource conservation, decrease of waste materials and prevention of pollution.
3. Beyond compliance with environmental regulations, we set our own additional environmental standards as deemed necessary to promote harmonious coexistence with the environment.
4. In collaboration/cooperation with various stakeholders including our customers, local communities, business partners and the government, we proactively address harmonious coexistence with the environment, build a society that realizes sustainable development, and implement highly effective environmental measures.
5. Through environmental training and promotional activities, we ensure that all Mitsui Fudosan Group employees have a solid understanding of our environmental policies and increase their environmental awareness.
6. We provide full public disclosure of necessary information relating to such matters as our environmental initiatives and promote open communication with the society at large.

In March 2010, Mitsui Fudosan established the environment communication word, , which symbolizes the environmental initiatives of the Mitsui Fudosan Group. expresses the Group policy that all its activities are always in harmony with the earth.
Under the basic principles of the Group Environmental Policy, the catch phrase re-affirms Mitsui Fudosan's commitment to urban development that is in harmony with the earth. The Mitsui Fudosan Group will work as one, in cooperation with tenants, home-buyers, facility-users and all other stakeholders to create new towns that offer an enriched and happy future.

Mitsui Fudosan Group Environment Communication Word “&EARTH”

From fiscal 2009, we formulated policies for environmental initiatives for each business area based on stronger partnerships with our valued stakeholders, and started undertaking environmental initiatives at a further enhanced level.
In the Operations Area and Housing Area, we are implementing sustainable designs (environmentally-friendly designs) and eco-action (activities to decrease environmental impact) upon receiving cooperation from our stakeholders, from 5 perspectives. These include “CO₂ Reduction,” “Water Conservation” “Reduce Hazardous Materials,” “Conserve Resources and Reduce Waste” and “Preservation and Utilization of the Natural Environment (Preservation of Biodiversity).”
Furthermore, in the Clerical Work Area, we are carrying out activities based on the policies of “Environmental Awareness-raising,” “Calling for Environmental Consciousness in the Workplace,” “Intensifying our Search for New Technology and Advanced Examples” and “Preservation and Utilization of the Natural Environment (Maintenance of Forests).” Furthermore, urban development initiatives are being carried out based on the policies of “Creating Cities that Coexist with the Environment,” “Creating Cities that Recycle Energy and Resources” and “Partnerships with Stakeholders.”

Feature 2: Aim to Next-Generation Environmental City ~Kashiwanoha Campus City “District 148” Project