The Mitsui Fudosan Group sets the creation of “new value,” keeping abreast of social and economic changes, through its core business of urban development and thereby contributing to society's progress as a core theme of CSR efforts. Initiatives for value creation are introduced also in Special Feature 1 “Growing Together” of this website.
Special Feature 1: Growing Together
At Tokyo Midtown (Minato-ku, Tokyo), Mitsui Fudosan aims to achieve a fusion of vast greenery with an array of urban functions based on the concept of “Diversity on the Green.” To this end, Mitsui Fudosan formulated the “Tokyo Midtown Charter,” which sets “A town that creates and brings together JAPAN VALUE and continues to disseminate such to the world” as our vision, and refers to the Charter as the guidelines for urban development.
Our perspective of JAPAN VALUE is “new values, sensitivities and talents of Japan.” Fiscal 2009 was another year in which efforts were made to create and disseminate new value and revitalize the Roppongi Area through art/design- and ecology-themed events and other undertakings.
Award-winning work of the Art Competition Grand Prize Stain “Expanse”
Award-winning work of the Design Competition Grand Prize (general category) Chonmage Yokan
Tokyo Midtown Award 2009
As part of efforts to aim to be a town that creates and disseminates JAPAN VALUE, an award intended to discover and support the talents on which the next generation depends was created in 2008. In the second holding of the award, Tokyo Midtown Award 2009, there were 355 Art Competition works and 1,322 Design Competition works submitted from within and outside of Japan. The award-winning works were announced in October.
Tokyo Midtown Charter
·Vision
A town that creates and brings together JAPAN VALUE and continues to disseminate such to the world
·Key concept
To develop a town that is always full of smiles
·Mission
- To contribute to society as a member of the world and member of the region
- To provide a safe, secure and clean environment
- To constantly deliver new values
- To serve with cordial hospitality
- To generate synergies as only a complex city can
- To coexist and draw on greenery
- To stimulate interest in design/art
- To support intellectual creation activities
Examples of Art/Design- and Ecology-Themed Events Held in Fiscal 2009
Midtown Blossom [April]
Proposed ways to enjoy spring along with cherry blossoms in the town.
OPEN THE PARK [April - May]
As part of the MIDPARK PROJECT 2009, which proposes an “urban lifestyle with lush greenery,” implemented performances by artists, yoga and other various events with the grass open space as the main venue.
PARK GREEN TOUR [April - May]
A tour of the town for a limited period only that walks and introduces the town's vast green spaces.
Candle Night at Tokyo Midtown [June]
On the night of the summer solstice, turned the town lights down and lit about 2,000 candles in the grass open space.
Midtown ♥ SUMMER [July - August]
Proposed ‘green’ styles for summer, spending it feeling cool by taking in the greenery and water in the downtown area.
Tokyo Midtown DESIGN TOUCH [October - November]
Disseminated “Japanese design” via design exhibitions, hot air balloon ride and other various events based on the theme of “designs that shape dreams.”
Mitsui Fudosan Residential Co., Ltd. is taking part in a condominium and detached housing project conducted by Sino-Singapore Tianjin Eco-City Investment and Development Co., Ltd. (Tianjin City, China). Based on the concepts of “environmental harmony,” “minimal resource consumption,” and “efficient resource recycling,” Tianjin Eco-City is China's first large-scale environmental city project promoted at the national level. China's rapid economic growth in recent years is spurring demand for quality, high-value-added housing. Mitsui Fudosan Residential seeks to provide the Chinese market with quality housing options, leveraging expertise honed in Japan in the creation of environmentally appealing homes and communities that meticulously meet customers' needs and wants.
The Mitsui Fudosan Group was honored with the Good Design Award (operated by the Japan Industrial Design Promotion Organization) in the Good Design Award 2009 for five projects, including development projects. This marks the tenth consecutive year that the Mitsui Fudosan Group has been an award recipient. Moreover, following on from the previous year's “Pinocchio Project,” an award was received for initiatives at Kashiwanoha Campus City again this year, this time for “Happappa Exercise” in recognition of value creation initiatives in that area.
Good Design Award 2009 Award-Winning Projects
Lower Level Renovation of the Kasumigaseki Building (Chiyoda-ku, Tokyo)
Created affluent and relaxing green spaces on the occasion of the 40th anniversary since construction of the building was completed.
akasaka Sacas (Minato-ku, Tokyo)
Disseminates new culture to Akasaka where culture and tradition rich in history still linger.
Shibaura Island Bloom Homes (Minato-ku, Tokyo)
Comprised of rental housing for seniors, fee-charging senior home with long-term nursing care, and clinic mall. The facilities are linked to manage the health of residents, etc.
Park Homes Narimasu Mark Residence (Itabashi-ku, Tokyo)
Based on a plan that was awarded the grand prize in the Mitsui Residential Space Design Competition, created a residential space with a “Desk Gallery” forming a locus for natural family communication.
Happappa Exercise
An exercise designed for the health of and interaction among the people of Kashiwanoha Campus City. Top artists, etc. from Japan and overseas took part in the production, combining state-of-the-art exercise science and dance. Also awarded with the Kids Design Award 2009.
Park Homes Narimasu Mark Residence
“Desk Gallery”
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Happappa Exercise
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