Mitsui Fudosan | Corporate Information | Special Feature 2 Nihonbashi Revitalization Plan

Nihonbashi is where Mitsui Fudosan is headquartered and is an area deeply connected to the Mitsui Group. The Nihonbashi Revitalization Plan, which will contribute to Nihonbashi's revitalization and creation of new attractions with the town's history and culture as strengths, is being pursued through the united efforts of the public sector, private sector and community.
The town of Nihonbashi has many historical architectural structures, including important cultural property Mitsui Main Building, a culture that carries on the heart and wisdom of Edo, and, most of all, the bond of the people who love this area.
“To create while retaining and reviving” those qualities of Nihonbashi – the various initiatives for such put together is the Nihonbashi Revitalization Plan.
Several of those initiatives are introduced here.

Nihonbashi Revitalization Plan website

Map of Nihonbashi area

* Mitsui Fudosan is working to revitalize Nihonbashi by joining the Meikyo “Nihonbashi” Hozonkai (famed Nihonbashi Bridge preservation society), Nihonbashi Chiiki Renaissance Hyakunen Keikaku Iinkai (committee for the 100 year renaissance plan of Nihonbashi and environs), Nihonbashi Saisei Suishin Kyogikai (Nihonbashi revitalization promotion council) and other local organizations.

Retain / April 3, 2011 marked exactly 100 years since construction of the present stone-built Nihonbashi Bridge. We have carried on carefully protecting this bridge that is arguably the starting point of Japan's roads and a symbol of the Nihonbashi area.

Revive / Nihonbashi River used to be a place of daily life for the local people and also a route for the flow of people and goods. Efforts are also underway to revive the river landscape and functions as well as the bustle that were lost with economic and transportation development.

Create / The Muromachi East District Development Project is a core project of the Nihonbashi Revitalization Plan. Based on the theme of “street development leading to urban development,” large-scale mixed-use redevelopment is underway that makes the most of street characteristics, such as “31m line,” “approach,” “row of cherry blossom trees” and “stone pavement.”