Social and Environmental Initiatives 2012

Social Philanthropy and Cultural Support

The Mitsui Fudosan Group engages in an array of social philanthropy and cultural support while drawing on our business activities in order to fulfill our responsibility as a corporate citizen that is a member of society. Especially in 2011, each Group company participated in efforts to support areas affected by the Great East Japan Earthquake.

Earthquake Disaster Recovery Support Project for Retail Facilities

Friendship Library Project

Various events and campaigns have been implemented at Mitsui Fudosan Group'sretail facilities under the “Start Smiling!” slogan aiming to support the areas affected by the Great East Japan Earthquake. From after the earthquake until the end of March 2012, many events were held at various facilities nationwide.
Additionally, 14,387,231 yen was raised in the “relief fund raising activities for the areas affected by the Great East Japan Earthquake” held from March 14, 2011 to March 31, 2012. The relief fund was donated as a disaster area revitalization subsidy through the Central Community Chest of Japan.

Let'sSend Books and Hope to Kids!
-Friendship Library Project-

Messages of support were attached to the book collection gathered in cooperation with the "friendship library project," hosted by the authorized NPO children without borders (KnK), and donated to Yamaguchi Elementary School in Miyako City, Iwate Prefecture.
[at 9 LaLaport facilities from April 29 to May 8, 2011]

Let'sSend a House of Treats!

“LaLaport Kashiwanoha” (Kashiwa-shi, Chiba)

“LaLaport Kashiwanoha” (Kashiwa-shi, Chiba)

In order to deliver a home of treats building kit to children in the areas affected by the disaster, gift matching workshops were held. Mitsui Fudosan Group employees participated in the workshop or delivered home of treats building kits to "Mitsui Outlet Park, Sendai Minato" (Miyagino-ku, Sendai-shi), "LaLa Garden Nagamachi" (Taihaku-ku, Sendai-shi), “LALA Garden Tsukuba” (Tsukuba-shi, Ibaraki), and the Yamaguchi Elementary School in Miyako City, Iwate Prefecture, in the areas affected by the disaster. The home of treats building kits were provided by Morinaga & Co., Ltd.
[at 28 facilities from November 12 to December 11, 2011]

Start Smiling! Frog Caravan
-Let'sGain Knowledge that Beats Disasters-

Let'sgain knowledge that beats disasters!

Let'sgain knowledge
that beats disasters!

As the one year anniversary of the Great East Japan Earthquake approached, workshop events, in which disaster prevention knowledge, such as household item falling prevention and how to use disaster prevention goods, could be enjoyably learned in the form of a stamp rally, were held with a focus on families to increase disaster prevention awareness by utilizing the lessons learned from the earthquake.
[at 10 facilities in the Tokyo metropolitan area from February 28 to March 10, 2012]

Let'sUnite our Thoughts and Hold Hands!

A panel produced by connecting photographs of hand holding poses at 10 facilities in the Tokyo metropolitan area was exhibited at "Mitsui Outlet Park, Sendai Minato" and "LALA Garden Nagamachi." The importance of connections with people and relationships was felt through holding hands.
[at 10 facilities, exhibition period from March 17 to April 15, 2012]

“LaLaport TOKYO-BAY” (Funabashi-shi, Chiba)

“LaLaport TOKYO-BAY”
(Funabashi-shi, Chiba)

“Mitsui Outlet Park, Sendai Minato” (Miyagino-ku, Sendai-shi)

“Mitsui Outlet Park, Sendai Minato”
(Miyagino-ku, Sendai-shi)

Each Group'sRevitalization Support Efforts

Revitalization Support “Company Marche” Held

In September 2011 Iwate Prefecture, Miyagi Prefecture, and Fukushima Prefecture held earthquake disaster photo exhibitions and Marche support that sold specialties from each prefecture in the “55 Square” event space of the “Shinjuku Mitsui Building” (Shinjuku-ku, Tokyo). It drew many visitors, including tenant corporations.

Providing a "Ganbaro Japan!" Plan at a Hotel

Between April 8 and May 31, 2011 at Mitsui Garden Hotels, the "Ganbaro Japan!" plan, which donates about 500 yen per room accommodation, was offered. The plan donated 608,000 yen to the areas affected by the disaster through the Japanese Red Cross Society.

Providing Original Flower Seedlings for Revitalization Support in Areas Affected by the Disaster

Activities in Kesennuma City

Activities in Kesennuma City

Daiichi Engei Co., Ltd. provided original flower seedlings as part of their revitalization support, and employees participated as volunteers and planted them in the area. About 1,000 pots in Kawamata Town of Fukukshima Prefecture in June 2011, about 500 pots in Minamisoma City in July, and about 240 pots in Kesennuma City and Ishinomaki City of Miyagi Prefecture in September were provided.

Performing Support Activities for Revitalization Supporters

Emergency Temporary Housing Construction in the Areas Affected by the Disaster

Emergency temporary housing of Onagawa-cho, Miyagi Prefecture

Emergency temporary housing of Onagawa-cho, Miyagi Prefecture

Koichi Yasuda

Mitsui Home Co., Ltd.
Owner Support Promotion Department
Koichi Yasuda

Mitsui Home Co., Ltd. was involved in the construction of emergency temporary housing from April to October in 2011 under the leadership of the Japan Federation of Housing Organizations. Although difficult circumstances continued for the speedy construction of emergency temporary housing in April and May, each housing manufacturer worked together with "as soon as possible, as many people as possible" as the slogan and performed construction to be able to provide temporary housing, which is basic to living, for people affected by the disaster. Many Mitsui Home employees were involved in the construction of a total of 257 units of temporary housing in Miyagi Prefecture and Fukushima Prefecture.

Regional and Social Contribution Activities in the Hotel Area

eco Garden Card and amenities

eco Garden Card and amenities

Mitsui Garden Hotels has been continually involved in activities to promote coexistence with communities through social contributions. Mitsui Garden Hotel Prana Tokyo Bay (Urayasu-shi, Chiba) participated in a caravan for revitalizing Urayasu City in June 2011 and handed out leaflets, etc. at the Yaesu North Exit of Tokyo Station. Furthermore, five hotels in the Tokyo area jointly sold “Ueno Panda Support Plan” and donated part of the sales to the “Giant Panda Conservation Fund” in July 2011.
Mitsui Garden Hotels have been implementing since March 2008 a system where, when guests who did not use hotel amenities supplied in guest rooms bring the “eco Garden Card” to the front desk, Mitsui Garden Hotels will make a donation to the Organization for Industrial, Spiritual and Cultural Advancement-International (OISCA), a global environmental preservation organization, on behalf of the guests. In fiscal 2011, we made a donation of approximately 830,000 yen. The total collected amount up to the end of March 2012 is approximately 3,220,000 yen.

Support for Children to Learn About the Society

As a part of local philanthropic activities, opportunities to gain work experience and tour worksites are provided for local school children to learn the significance of working, structure of the society and other related matters. In fiscal 2011 such were held at retail facilities (20 facilities), Mitsui Garden Hotels (7 hotels) and Tokyo Midtown (Minato-ku, Tokyo).

Work experience at retail facility “LaLaport Kashiwanoha” (Kashiwa-shi, Chiba)

Work experience at retail facility
“LaLaport Kashiwanoha”
(Kashiwa-shi, Chiba)

Work experience at retail facility “Urban Dock LaLaport Toyosu” (Koto-ku, Tokyo)

Work experience at retail facility
“Urban Dock LaLaport Toyosu”
(Koto-ku, Tokyo)

Educational Activities for Employment of Disabled People

First Facilities Challenged Co., Ltd. performs activities such as promotion of handicapped persons7 employment and acceptance for work experience at First Facilities Co., Ltd., a special subsidiary established in 2006, based on the Handicapped Persons' Employment Promotion Act.
An employee of First Facilities Challenged Co., Ltd. gave a lecture titled "An Example of the Failure-Success Stories that have Occurred in the Employment of Handicapped People" at the Handicapped People Leadership Training for Cleaning Work Meeting hosted by the Tokyo Institute of Public Utilities Association of Building Maintenance on June 27, 2011 as part of its activities. Approximately 30 people from corporations who employ handicapped people or instructors in corporations which plan to employ handicapped people attended the meeting.

Regular Social Philanthropy and Cultural Support

The Mitsui Fudosan Group proactively undertakes endeavors that support culture and promote cultural exchange in a mission to fulfill its responsibilities as a member of society engaged in urban development.

Shiki Theater Company's Kokoro no Gekijyo Project

Shiki Theater Company's“Maho o Suteta Majorin” Photographed by Akihito Abe

Shiki Theater Company's
“Maho o Suteta Majorin”
Photographed by Akihito Abe

Mitsui Fudosan has been co-sponsoring performances of the Kokoro no Gekijyo (theatre of the heart) project, which speaks to the heart of children through the sensations of theatrical productions, since 2008.

Sumida River Firework Festival

Since 1985, Mitsui Fudosan has been supporting and co-sponsoring this summer tradition that inherits the culture of shitamachi (the area of Tokyo extending from Taito, Chiyoda and Chuo Wards across the Sumida River to Sumida and Koto Wards where traditionally many merchants, craftsmen, etc. resided).
Also, First Facilities Co., Ltd. performs the cleanup on the day after this annual event from 2006. 39 employees participated in the cleanup on August 28, 2011.

Atrium Concert at Nihonbashi Mitsui Tower

Atrium Concert at Nihonbashi Mitsui Tower

Concerts are held by inviting various artists, with the large space of the atrium at Nihonbashi Mitsui Tower (Chuo-ku, Tokyo) as the stage.

Mitsui Memorial Museum

Mitsui Memorial Museum

Located in the important cultural property Mitsui Main Building (Chuo-ku, Tokyo), the Mitsui Memorial Museum is operated by Mitsui Bunko. Housing an extensive collection of national treasures, important cultural properties and other art works, the Museum is supported by Mitsui Group companies.

Sanno Festival and Kanda Festival

The Sanno Festival and Kanda Festival are held alternately every year. Employees participate by carrying mikoshi (portable shrines) from the Nihonbashi area.

* First Facilities Co., Ltd. changed its corporate name to Mitsui Fudosan Facilities Co., Ltd.

Mitsui Fudosan Group Environment Communication Word Striving for Urban Development that Enriches Both People and the Earth

Related site

Environmental measures on the Tokyo Midtown On the Green What we do for the earth (PDF : 5MB)