Social and Environmental Initiatives 2012

Nihonbashi Developments and Mitsui Fudosan

Bustling Town, Nihonbashi

Nihonbashi Bridge was constructed with the establishment of the Edo Shogunate in 1603. Made the starting point of the Gokaido (five major roads) that extend from Edo to other parts of the country, setting up a fish market along the banks of Kitazume and such, the area surrounding Nihonbashi Bridge was a vibrant town characterized by flow of people and goods.
With a line of many shops, Edo kabuki theater, Kinza (gold coin mint), etc., the bustle of Nihonbashi as the commercial, cultural and economic center of Edo carried on into the Meiji and subsequent periods. The stone-built Nihonbashi Bridge and Japan'sKilometer Zero marker installed on it, the Bank of Japan Head Office and other structures still remain today in the Meiji Period state.

Picture from the Edo Period “Kidai Shoran” depicting Nihonbashi Bridge

Picture from the Edo Period
“Kidai Shoran” depicting
Nihonbashi Bridge

Nihonbashi and Mitsui Fudosan

Mitsui Group'sroots trace back to Echigoya Gofukuten (kimono shop) that set up shop in 1673 in said Nihonbashi area. The location of Kawase Bank Mitsui Gumi that descends from a money exchanger, Mitsui Main Building that became a symbol of reconstruction from the Great Kanto Earthquake, etc., it was there that Mitsui Fudosan was established in 1941. Since, Mitsui Fudosan has been growing with Nihonbashi.

Mitsui Main Building at the time of completion

Mitsui Main Building
at the time of completion

Nihonbashi Revitalization Plan

In 2004, with the opening of the Mitsui Fudosan retail property COREDO Nihonbashi on the former Tokyu Department Store Nihonbashi site after the store'sclosure, the Nihonbashi Revitalization Plan began to largely swing into action. These are initiatives for restoring the former bustle of Nihonbashi that are being pursued through the united efforts of the public sector, private sector and community.
Mitsui Fudosan installed the Nihonbashi Urban Planning and Development Department in 2003 and has been implementing other measures in Group efforts to revitalize Nihonbashi. Based on the concept of “proceeding to create while retaining and reviving,” various initiatives are being taken from both aspects of development of things such as redevelopment of blocks (facilities aspect) and development of actions such as community activities and events (operations aspect).
Marking 100 years since the construction of Nihonbashi Bridge and 70 years since the establishment of Mitsui Fudosan, 2011 was a significant milestone year for also the Nihonbashi Revitalization Plan. Mitsui Fudosan will continue to disseminate from Nihonbashi in an aim to revitalize Tokyo and revitalize Japan through the united efforts of the public sector, private sector and community.

“Picture of people wearing kimonos” at the Nihonbashi Bridge 100th Anniversary Festival

“Picture of people wearing kimonos”
at the Nihonbashi Bridge
100th Anniversary Festival

Mitsui Fudosan Group Environment Communication Word Striving for Urban Development that Enriches Both People and the Earth

Related site

Environmental measures on the Tokyo Midtown On the Green What we do for the earth (PDF : 5MB)