* Information contained in this news release is current as of its date of announcement. Be aware that information contained herein is subject to change without notice.

Mitsui Fudosan Group Environment Communication Word

Striving for Urban Development that Enriches Both People and the Earth

15 March, 2010
Mitsui Fudosan Co., Ltd.

Mitsui Fudosan has announced that it has established the Mitsui Fudosan Group environment communication word, .

expresses the Group policy that all its activities should always be in harmony with the earth. This policy is based on Mitsui corporate philosophy of coexisting in harmony with society, symbolized by the Mitsui Fudosan Group logo,.*

The Mitsui Fudosan Group has been working to tackle a wide range of environmental issues that go beyond the single issue of reducing CO₂ emissions. Our initiatives for everyday life include helping people to visualize their CO₂ emissions by installing Save Earth Display units in condominium apartments, and Eco Hello! projects run at Mitsui Fudosan retail facilities such as LaLaport. Other initiatives include creating a next-generation environmental city at Kashiwanoha Campus City, and incorporating the latest energy conservation technology while providing a valuable green area in the heart of Tokyo at the Tokyo Midtown project.

The catch phrase re-affirms Mitsui Fudosan commitment to urban development that is in harmony with the earth. The Mitsui Fudosan Group will work as one, in cooperation with tenants, home-buyers, facility-users and all other stakeholders to create new towns that offer an enriched and happy future.

Message

To build a town is to build a part of our Earth.
It's to build the future of our world.
That's why the Mitsui Fudosan Group thinks of Earth when we think of you.
We imagine our future world while thinking of your tomorrow.

The Mitsui Fudosan Group continues
building new towns
In ways that will provide richness and comfort and lead to happy futures 50 and 100 years from now.

Under our philosophy of "coexistence and co-prosperity,"
we bring richness and comfort to cities by joining hands with those who live, work and visit there.

* The ("&") logo represents an inclusive approach toward harmonious coexistence that transcends conflicting ideals in the process of creating new value. This contrasts with the notion of "or," in which society must often choose between perceived opposing perspectives, such as "civilization or nature," "economy or culture," "work or study." The logo was adopted in April 1991.

1. Mitsui Fudosan Group's Environmental Initiatives

The Mitsui Fudosan Group is working hard to reduce environmental burdens when managing buildings while giving consideration to the environment from the design stage. Our efforts are directed toward the five objectives of reducing CO₂ emissions, preserving the water environment, reducing hazardous materials, conserving resources and reducing waste, and preserving biodiversity.

Source: "Mitsui Fudosan Group's Social and Environmental Initiatives 2009"

2. Project Case Studies

Tokyo Midtown

Our Tokyo Midtown project serves as a model for our five Group environmental objectives of reducing CO₂ emissions, preserving the water environment, reducing hazardous materials, conserving resources and reducing waste, and preserving biodiversity. Right from the design stage we incorporated the latest energy conservation technologies including sunshade louvers and Low-E multilayer glass to reduce the thermal load from windows, rooftop greenery to create a heat shield on the roof, re-use of rainwater, use of NAS batteries to shave power peaks, as well as employing solar generation, ceiling lighting control systems with illumination intensity sensors, and a building energy management system (BEMS).

Another important initiative based on our development concept “Diversity on the Green” involved preserving existing trees on the site and keeping 40% of the site area as a green, open space to provide an oasis of comfort in the heart of the city.

Photograph: Kawasumi Architectural Photo Office

Rooftop greenery

Solar panels

Kashiwanoha Campus City

In Kashiwanoha Campus City we are creating an model of a next-generation environmental city aided by partnerships among the government, private industry and academia. This project is the most advanced of its kind in Japan. In Park City Kashiwanoha, Mitsui Fudosan has made energy conservation, creation and consumption more visible for residents. Specifically, Mitsui Fudosan fitted the building with solar generation systems for energy creation; high efficiency "Eco Jozu" gas hot-water units, LED lighting and Low-E multilayer glass with high heat shielding and insulation properties for energy conservation; and ECO LINCo, Mitsui Fudosan own, independently developed system for displaying household consumption of electricity, gas and water, as well as CO₂ emissions. In other initiatives at LaLaport KASHIWANOHA, Mitsui Fudosan has installed solar and wind power generating equipment and designed a rooftop vegetable garden, as well as carrying out experiments with a plant factory.

Park City Kashiwanoha Campus

Mitsui Fudosan's independently developed ECO LINCo system displays household consumption of electricity, gas and water, as well as emissions of CO₂.

3. Major Initiatives in Fiscal 2009

Project	Environmental Initiative	Notes
Park Axis HATCHOBORI Park Axis KAMATA NIBANKAN	Installed LED illumination in common-use areas Electricity consumption and CO₂ emissions reduced approximately 70%	April 24, 2009 Release
Minami Senrioka Mansion Project (Tentative name)	Solar power generation, car sharing of eco-cars, visualization of reductions in power consumption and CO₂ emissions, rooftop greenery and others Construction of Japan' s first carbon-neutral railway station.	September 2, 2009 Release
Park Homes Roka Koen	LED illumination fitted as standard in dwellings and common-use areas	December 16, 2009 Release
(Tentative name) Setagaya Ward Nakamachi Sanchome Project	Selected by the Ministry of Land Infrastructure Transport and Tourism as a model project for houses and buildings that promote low CO₂ emissions Issuance and sale of renewable energy certificates, use of greenery and natural ventilation system, installation of recharging station for electric vehicles, establishment of an eco-club, etc.	December 21, 2009 Release
LaLaport IWATA	Installation of wind power generation equipment	April 13, 2009 Release
LaLaport SHIN MISATO	Provision of the "Eco Garden," a space where visitors can encounter, see, and think about the environment Solar and wind power generation, power generating floor, charging station for electric vehicle, greenery on walls, etc.	June 18, 2009 Release
LaLagarden NAGAMACHI	Implementation of a park-and-ride system Reduce air pollution and CO₂ caused by traffic congestion and vehicle exhaust	July 8, 2009 Release
LaLaport KASHIWANOHA	Plant factory "Mirai Hatake" experiment Chemical free cultivation of vegetables using only red and blue colored LED lights Power consumption reduced by 70% (envisaged) compared with fluorescent lights	October 9, 2009 Release
Hakata Gion M-SQUARE	Greenery on walls and use of Low-E multilayer glass	July 17, 2009 Release
Hiroshima Kamiya-cho Project (Tentative name)	Reduction of thermal load through Low-E multilayer glass and sunshade louvers Energy saving from high-efficiency lighting system	August 20, 2009 Release
Nagoya Mitsui Main Building CO₂ Reduction Reform Project	Adopted as one of the Ministry of Land, Infrastructure, Transport and Tourism's model projects for houses and buildings that promote low CO₂ emissions in fiscal 2009 - the building owner, manager, tenants, and energy service provider all worked together in a "CO₂ Reduction Renewal Project" to implement measures to effect ongoing reductions in the CO₂ emissions of the entire building. Retro-fit of low-CO₂ heating and cooling system, installation of a Building Energy Management System, introduction of task and ambient lighting, implementation of commissioning and tuning of the energy consumption	-
Nagoya Mitsui Building Shinkan (Tentative name)	Reduction of thermal load through Low-E multilayer glass and sunshade louvers Energy conservation through a high-efficiency lighting system that uses luminance sensors to automatically adjust brightness. Over 20 mature trees grace the perimeter of the building, providing luxuriant greenery	October 6, 2009 Release
Yokohama Mitsui Building (Tentative name)	Designed to achieve the highest "S" rank under the CASBEE Yokohama system for evaluation of environmental performance of buildings. A rich green open space and a rooftop garden Exterior designed to lessen the heat load, and efficient use of natural energy Energy conservation through a high-efficiency lighting system that uses luminance sensors to automatically adjust brightness.	October 16, 2009 Release

The Eco Garden at LaLaport SHINMISATO

Wind power generator and electric vehicle charging station at LaLaport IWATA

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