News Releases
2014

* Information contained in this news release is current as of its date of announcement. Be aware that information contained herein is subject to change without notice.

Accelerating the Housing Sales Business in Southeast Asia
Decision to Participate in Two New High-Rise Condominium Projects in Bangkok, Thailand (Total of approx. 1,330 units)

September 16, 2014
Mitsui Fudosan Co., Ltd.
Mitsui Fudosan Residential Co., Ltd.

TOKYO, Japan, September 16, 2014 - Mitsui Fudosan Co., Ltd. and Mitsui Fudosan Residential Co., Ltd. today decided to participate in two high-rise condominium projects (approx. 1,330 units) in central Bangkok, the capital of Thailand, through Mitsui Fudosan Asia Pte. Ltd. (headquartered in Singapore), which is a joint venture of both Mitsui Fudosan and Mitsui Fudosan Residential.

The two projects are the Ashton Asoke located in Asok, and the Ideo Q Siam-Ratchathewi located in Ratchathewi. Both projects are distinguished by their locations in central Bangkok.

(1) Ashton Asoke: 50 stories, 783 units (planned)
The planned site is in the Sukhumvit area, one of Bangkok’s most desirable residential areas with a high concentration of offices, retail properties, and upmarket residences. An additional advantage is the highly convenient position for transportation with access to two stations on two different transport systems, namely Asok Station on the Bangkok BTS system (elevated railway) and Sukhumvit Station on the MRT system (subway), the latter being only one minute on foot. To make optimal use of this rare location, the upper level of the building will feature a common-use area replete with a swimming pool, fitness center, and library in order to further enhance the value of the project.

(2) Ideo Q Siam-Ratchathewi: 36 stories, 550 units (planned)
The planned site is adjacent to the Siam commercial area, Bangkok’s principal commercial area, and its location allows a highly convenient lifestyle, with easy access to Bangkok’s distinctive retail property, Siam Paragon, and other facilities. Moreover, the project offers smooth access and outstanding transport convenience, being only 390 m from the BTS Ratchatwei Station, which is only five stops from the Sukhumvit area and three stops from the Silom-Sathorn area, which lies at the heart of the Thai capital Bangkok’s central business district (with a transfer at BTS Siam Station).
The building design incorporates private elevators; dedicated elevator exits planned for each unit, and infinity edge pools; pools whose edges appear invisible, to set it apart from surrounding buildings.


Ashton Asoke (Perspective Drawing)

Ideo Q Siam-Ratchathewi (Perspective Drawing)

With the addition of these two buildings, Mitsui Fudosan Group now has 11 residential projects under way in Southeast Asia, and a total of 13 projects including retail facilities and hotels. (excluding projects where residences have already been sold)

The Bangkok real estate market has continued to grow steadily over the long-term, and a strong demand for residences is developing in tandem with the increasing population of middle-income earners. Mitsui Fudosan is currently promoting these two projects in collaboration with Ananda Development Public Company Limited. Those two companies have been promoting another condominium project, Ideo Q Chula-Samyan which has 1,598-unit. Ananda is a leading housing developer with the second highest sales of condominiums in Bangkok, and the third highest in all of Thailand (both figures are 2013 results). In carrying out the project, Mitsui Fudosan will leverage the expertise it has accumulated in housing development, marketing, and other aspects in the course of conducting business in Japan and Singapore.

The Mitsui Fudosan Group has positioned the overseas business as one of its growth areas. In Asia, the Group also has residential projects in Thailand, Singapore, Malaysia, Indonesia, and China. In Malaysia, the Group has ongoing projects including “(Tentative Name) Mitsui Outlet Park Kuala Lumpur International Airport (KLIA),” and in China, the Group is developing business including the retail properties “Shanjing Outlet Plaza-Ningbo,” “LaLaport Shanghai Jinqiao (Tentative Name),” scheduled to open in 2017, and “Taiwan Linkou Outlet Project (Tentative Name),” scheduled to open in 2015. Under “Innovation 2017”, the Group’s long-term business plan for FY2012 to FY2017 announced in 2012, the Group is planning to execute investments of approx. ¥500 billion in Europe, North America, and Asia by FY2017.

About Mitsui Fudosan Co., Ltd.

Mitsui Fudosan upholds “Bringing Affluence and Comfort to Urban Living” as its Group Statement, and is contributing to rejuvenate cities by providing secure, safe, and attractive urban spaces and services. Mitsui Fudosan is expanding the scope of its operations including the development and management of office buildings and commercial facilities, new condominium developments as well as real estate brokerage, and the development and management of hotels and resorts. Through its businesses, Mitsui Fudosan is committed to help bring “Affluence and Comfort with Value” to all aspects of life through its many diverse projects both in Japan and overseas. For more information, please visit the company’s website at https://www.mitsuifudosan.co.jp/.

[Plan overview]

(1) Ashton Asoke

Location Thanon Asoke (Sukhumvit 21), Khwaeng Khlong Toei Nuea, Khet Watthana, Bangkok 10110 Thailand
Access One minute’s walk from the subway (MRT) Sukhumvit Station
Four minutes’ walk from the elevated railway (BTS) Asok Station
Site area 4,598 m2
Total exclusive floor area Residential area 28,259 m2
Structure 50 floors above ground
Number of units 783
Schedule October 2014 Start of sales
February 2015 Start of construction
August 2017 Completion

(2) Ideo Q Siam-Ratchathewi

Location Thanon Phetchaburi, Khwaeng Thanon Phaya Thai, Khet Ratchathewi, Bangkok 10400 Thailand
Access Five minutes’ walk from the elevated railway (BTS) Ratchatwei Station
Site area 3,884 m2
Total exclusive floor area Residential area 20,806 m2; Commercial area 200 m2
Structure 36 floors above ground
Number of units 550
Schedule October 2014 Start of sales
December 2014 Start of construction
January 2017 Completion

*About Ananda Development Public Company Limited

  • Established in 1999, Ananda Development Public Company Limited is a leading Thai housing developer that listed its shares on the Stock Exchange of Thailand in December 2012.
  • It has built a distinctive value chain with its own housing management company, real estate brokerage company, and construction company within the group. It also manages a membership organization whose members are potential customers.
  • It is proposing comfortable urban residential lifestyles via the mass media, concentrating on properties close to urban mass transit stations.
  • It has a market capitalization of 39.0 billion yen (as of September 2014) and revenues of 29.5 billion yen (fiscal 2013).

Location Map


Click location map to enlarge

Railway map of the Bangkok BTS (elevated railway), MRT (subway), and ARL (airport rail link) systems.


Click railway map to enlarge

List of Mitsui Fudosan’s current projects in Southeast Asia (excluding projects where all residences have already been sold)

Project Type Project Area Property Name Start Construction Completion
(Scheduled)
Collaborate Company
Housing Thai Bangkok Ashton Asoke 2015/2
(scheduled)
2017/8 Ananda Development Public Company Limited
Housing Thai Bangkok Ideo Q Siam-Ratchathewi 2014/12
(scheduled)
2017/1 Ananda Development Public Company Limited
Housing Thai Bangkok Ideo Q Chula-Samyan 2014/6 2016 Ananda Development Public Company Limited
Housing Singapore Nathan Suites 2010/9 2014/7 Hong Leong Group
Housing Singapore Bartley Ridge 2013/3 2016/5 Hong Leong Group
Housing Singapore Canberra Drive 2015/2
(scheduled)
TBA Hong Leong Group
Housing Singapore Yishun Street 51 2015/5
(scheduled)
TBA Hong Leong Group
Housing Malaysia Kuala Lumpur The Mews 2014/7 2017 Eastern and Oriental Berhad
Housing Malaysia
Petaling Jaya
Geo Residences? 2014/7 2017 Sunway Berhad
Housing Indonesia
Djakarta
Citra Lake Suites 2014/11
(scheduled)
2014 PT. Ciputra Residence
Housing Indonesia
Tangerang
The CitraRaya subdivision in the Ecopolis Block 2013/10 TBA PT.Ciputra Residence
Accommodations Singapore The St. Regis Singapore In service In service Hong Leong Group
Retail Properties Malaysia
Kuala Lumpur
Mitsui Outlet Park Kuala Lumpur International Airport(Tentative Name) 2014/4 Early 2015 Malaysia Airports Holdings Berhad