Fashion e-Commerce Mall Creates New Concept in Collaboration with Retail Properties
Mitsui Shopping Park &mall
Grand Opening on Wednesday, November 1, 2017
URL:https://mitsui-shopping-park.com/ec/
November 1, 2017
Mitsui Fudosan Co., Ltd.,
Tokyo, Japan, November 1, 2017 - Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, announced today the grand opening on Wednesday, November 1, 2017, of Mitsui Shopping Park &mall, a fashion e-commerce mall that is creating a new shopping experience, in collaboration with retail properties*1 operated by the Mitsui Fudosan Group.
Mitsui Shopping Park &mall is a fashion e-commerce mall that creates a new concept and enables enjoyment of the best parts of real store and online shopping at the same time.
An e-commerce mall that carries an expansive range of merchandise inspired by the theme of “a refined sensibility,” from items centered on fashion to lifestyle products
Starting out with approximately 200 stores carrying around 300,000 items*2, the e-commerce mall plans to expand to 400 stores in the next year.
An e-commerce mall “linked to real stores,” creating new sales opportunities
Mitsui Shopping Park &mall is an omni-channeling platform that enables real stores and an e-commerce shopping mall to expand sales by capturing synergies. Merchants opening stores will be able to expand their sales channels and create new sales opportunities by effectively utilizing the prime customer base afforded by the approximately 10 million*2 members of the Mitsui Shopping Park Point program.
Main Features of Mitsui Shopping Park &mall, as an “E-Commerce Mall Linked to Real Stores”
Feature 1
Providing services to address out-of-stock products at real stores, and supporting customer referrals from e-commerce sites to real stores
Feature 2
Providing support for revitalizing real stores by means including enhancing the motivation of store staff
*1 Mitsui Shopping Park LaLaPort, Mitsui Shopping Park LAZONA Kawasaki Plaza, DiverCity Tokyo Plaza, Mitsui Outlet Park, Mitsui Shopping Park Urban
*2 As of November 1, 2017
Service Features in Detail
Feature 1
Providing services to address out-of-stock products at real stores, and supporting customer referrals from e-commerce sites to real stores
- Purchase products online with certainty even if the products are out of stock at the store
A preliminary survey of shoppers on the use of retail properties has revealed that “not finding products sought” and “finding products out of stock” are major sources of stress for consumers. The survey also found that 74%*3 of visitors to retail properties want merchants to provide services to address out-of-stock items. At Mitsui Shopping Park &mall, even if products are out of stock at stores, the inventories of nearby stores*4 and warehouses can be checked and the products can be purchased on the spot. The products are then delivered directly to consumers? homes at a later date. These services will help to eliminate sales losses caused by missed sales opportunities (opportunity losses) when products are out of stock at stores. Such sales losses are estimated to amount to around 10-20% of store sales.
*3 Based on an online survey by Mitsui Fudosan (January 2016)
*4 Stores operating in retail properties owned by Mitsui Fudosan
Click illustration to enlarge
- When a shopper wishes to see an actual physical product that he or she has chosen from the abundant product lineups displayed online, the shopper can click on the “Store Inventories” icon on the website to display the stores that carry the product. This function is recommended to shoppers who wish to inspect the actual physical product before purchasing it, or to those who wish to check whether their products of interest are actually in stock at stores*4 before visiting the stores. In this manner, Mitsui Shopping Park &mall will create opportunities to refer customers browsing the e-commerce mall site to real stores.
*4 Stores operating in retail properties owned by Mitsui Fudosan
Click illustration to enlarge
Feature 2
Providing support for revitalizing real stores by means including enhancing the motivation of store staff
- Sales generated through customer service and product sales via tablets at real stores will contribute to the performance review of the store that closes the sale
The most effective system provided by Mitsui Shopping Park &mall for revitalizing real stores is that when store staff interact with customers and sell products displayed on Mitsui Shopping Park &mall via tablets, the data on these sales are aggregated for each store that closes such a sale. By aggregating this data at the level of the stores closing the sales, merchants will be able to accelerate the adoption of omni-channeling at stores, thereby building solid collaborative partnerships with their real stores.
- Accurately keep track of which store staff members offered fashion coordination proposals that generated product sales. Enhance the motivation of sales staff by linking this data to individual performance reviews.
Product sales can be generated from fashion coordination proposals offered by store staff and published on Mitsui Shopping Park &mall. Stores will be able to record data on the type of fashion coordination proposals that led to the sale and the staff member who offered the proposal. Therefore, the data can be linked to individual performance reviews, which can be expected to enhance the motivation of store staff. This will be a new service that could not have been achieved at conventional e-commerce malls.
Accumulate and Redeem Points on Both the Internet and at Real Stores
Shoppers will be able to accumulate and redeem Mitsui Shopping Park points at both the Mitsui Shopping Park &mall site and real stores.
Business Overview
Presentation of the Mitsui Shopping Park &mall site
Homepage
The Mitsui Shopping Park &mall site is structured with a focus on easy viewing, easy searching and easy purchasing. “Recently Viewed Products” and “Ranking” are displayed at the upper portion of the homepage screen. In addition, a high degree of user friendliness has been achieved by adopting optimal site designs for PCs and smartphones.
For PCs
For smartphones
Obtain information on fashion trends at an early stage through the “Feature Page” supervised by Mr. Tetsuya Suzuki, a former chief editor of the Web magazine honeyee.com
The “Feature Page” will publish a wide-range of cutting-edge fashion trends and other information. It will be managed by a newly launched Editorial Department supervised by Mr. Tetsuya Suzuki, a former chief editor of the Web magazine honeyee.com. The new “Feature Page” will provide reading matter on an expansive range of lifestyle proposals encompassing not just apparel but also fashion accessories, general merchandise and other items. Information ranging from popular, well-established fashions to the latest trends will be updated daily and provided to site visitors.
Presentation of real fashion coordination proposals by store staff
Timely information on strong-selling fashion items, original coordination proposals and other matters, will be issued by each store.
Fashion coordination proposals by influencers known as “&mallers”
Influencers with a refined sensibility for fashion known as “&mallers” will regularly send out information on fashion trends. They will present their own fashion coordination proposals and recommended items, along with sharing their comments on the coordination proposals recommended by store staff. By checking out this information, users will be able to enjoy shopping intelligently with knowledge of the latest fashion trends.
Social Media Information on Mitsui Shopping Park &mall
Official social media accounts <@andmall_msp>
