|
|
 |
March 6, 2000
Mitsui Fudosan Co., Ltd.
LaLaport Co., Ltd. |
American entertainment
stores, "STARS USA" and "STARS 31" to open!
-supported by the American Embassy- |
| |
- Mitsui Fudosan Co., Ltd. (main office: Chuo-ku, Tokyo,
president: Hiromichi Iwasa) and LaLaport Co., Ltd. (main
office: Funabashi-shi, Chiba, president: Makoto Takahashi)
will be opening a retail store and a virtual store in
early April 2000.
- The retail store, "STARS USA" will and open on April
20 and be operated by LaLaport within Tokyo Bay LaLaport,
one of Japan's largest shopping centers. The virtual store,
"STARS 31" (URL: http://www.stars31.com) will be the internet
version of the retail store, operated by Mitsui Fudosan
and open on April 1.
- The entertainment store will be unique for being a
combination of a retail store and virtual store. Various
problems that are associated with on-line transactions,
such as payment, credibility of the merchandise and the
stores, will be solved by having an actual retail store.
The internet will be used not only to provide consumers
with product information, but a means to collect product
information, so that the stores can provide updated trend
information.
- We are very fortunate to have the American Embassy's
support this project. "STARS USA" and "STARS 31", with
the support of the American Embassy and the cooperation
of the various American state tourism offices, will be
providing a wide variety of information on sports, music,
art and American culture, and more, to the consumers.
- "STARS USA" will be a 1157m2area and be a central part
of LaLaport 3, currently under construction and slated
to open on April 20. The concept is "to experience America,
only one hour away", and provide and exchange the latest
information on American cultural trends. Some keywords
of the "shop within the shop" will be, "rare", "limited
edition", "premiering in Japan". A central store will
be ZAPZAKKA, a store directly operated by LaLaport. Others
include popular shops from the Daikanyama and Shimokitazawa
areas, and the creative imported merchandise that they
offer. There will be trendy foods and a multimedia corner,
to offer "American taste" in a variety of ways.
- "STARS 31" will have stationery, cosmetic goods and
other imported merchandise, as well as American celebrity
autographed goods, that are hard to find in Japan. These
items will be provided to the customers in a timely manner.
Semi-ordered goods, customized orders, auctions are other
ways that consumers can find on this site. They will be
able to enjoy the "STARS USA" environment, the newest
type of entertainment retail store, 24 hours a day.
- We will use the most updated versions of security software
, such as the firewall, for security and privacy purposes.
This will be for the customers' security as well as ours.
- "STARS USA" and "STARS 31" , a collaboration of a retail
site and a virtual site, will provide a new type of entertainment
store, where the customers can visit and experience facets
of America they have never seen before.
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
