Social and Environmental Initiatives 2009

Coexistence with the Community

Initiatives for Community Development

The Mitsui Fudosan Group has set “harmonious coexistence” and “linking diverse values” as its principles. In the development of large condominiums and residential districts, we engage in community development that addresses area characteristics, development size and other elements based on the thinking that the forming of a community with new residents, involvement with existing communities in the area and provision of other support are duties of a developer.

Inauguration and Support of Shibaura Island Jichikai (community associations)

Construction of rental condominium Shibaura Island Bloom Tower (Minato-ku, Tokyo) completed in September 2008, completing constructions under the Shibaura Island development project overall. Housing a kindergarten, senior home, clinic mall, fitness and other facilities, Shibaura Island aims to be a town of a “mixture of generations” where all generations ranging from the childrearing generation to the elderly can lead an affluent lifestyle with peace of mind.
To make these goals effective, the association for promotion of urban development in the Shibaura Island area chaired by Mitsui Fudosan has been supporting the “forming of a community with existing and new residents,” a regional policy task raised by the local government (Shibaura-Konan Regional City Office), since the Island opened in 2007 by supporting interaction between the residents of Shibaura Island and local residents through various events as well as disaster prevention enlightenment and other programs. Furthermore, in March 2009, Mitsui Fudosan, which operates and manages the rental condominium towers (Air Tower and Bloom Tower), and the management associations of each of the for-sale condominium towers (Cape Tower and Grove Tower) entered into a trilateral agreement to establish a Shibaura Island resident community association (Shibaura Island Jichikai). Representing the about 3,800 households of Shibaura Island, making it the largest community association in the Minato-ku, the Shibaura Island Jichikai started operating in full swing in the summer of 2009.
Going forward, the Shibaura Island Jichikai, organized and operated by residents, will strive to realize “security and safety” and “enjoyment and comfort” by drawing up disaster prevention plans for the Island and its four super-high-rise condominium towers standing 48~49 floors tall, as well as planning events in collaboration with local NPOs and other organizations.
The inauguration and support of community associations after the completion of development projects is a new attempt even for us. We will continue to pursue such initiatives into the future and intend to apply this also to other large developments.

Major Activities (Fiscal 2008) for the “Shibaura Island District's Urban Development Promotion Council”

Mitsui Fudosan also participates in this Urban Development Promotion Council. Its major activities for building up the local community and revitalizing the town are as follows:

Year Date Activity Category [Note]
2008 April 5 Dog Club social event Dog Club
  August 4 - 29 Early morning yoga, Tai Chi, Pilates Event
  September 7 Disaster prevention fair Jichikai
  September 11 An evening at the Dog Club Dog Club
  September 27 Island festa Event
  October 18 Workshop 1 for establishing a Jichikai (community association) Jichikai
  November 8 - 9 Disaster prevention lecture Jichikai
  November 23 Guided walk Event
  November24 Workshop 2 for establishing a Jichikai (community association) Jichikai
  November 28 Wine & cruise Event
  December 14 Christmas concert Event
  December 14 Medical diet course Event
2009 February 15 Dog Aromatherapy Dog Club

Note  Category of Activities:
Various events that are planned and realized jointly by participants both from inside and outside the Island.
<Dog Club>
Shibaura Island aims to become a pet-friendly town. These activities are held for members of the Shibaura Island Dog Club.
<Jichikai (Community Association)>
Jichikai events are held for the purpose of providing ea forum for residents to deepen understanding and hold discussions.

Contribution to Regional Disaster Prevention

The Mitsui Fudosan Group strives for “urban development strong against disasters” and is keen to contribute to disaster prevention and mitigation in the area as well. “Urban development strong against disasters” is approached in not only the aspect of architectural structures, facilities and equipment, but even in techniques and services such as activities aimed at raising awareness on disaster prevention in tandem with community development at Shibaura Island.

Commendation from Tokyo Fire Department for Contributing to Regional Disaster Prevention

Certificate of appreciation from the Tokyo Fire Department

Certificate of appreciation from the Tokyo Fire Department

At Park City Hamadayama (Suginami Ward, Tokyo), a memorandum of understanding on cooperation in disaster prevention in the event that a large disaster occurs has been signed between neighboring town councils and Mitsui Fudosan Residential Co., Ltd. In addition, storage for supplies in preparation for disasters have been prepared on the premises for citizens residing in the vicinity, the condominium courtyard is to be opened to citizens residing in the vicinity as evacuation spaces in the event of a disaster and other disaster prevention measures are being proactively taken. As part of such measures, a portion of the common-use building is provided to the Suginami Fire Station at no charge for use as storage for disaster prevention equipment, for which Mitsui Fudosan Residential Co., Ltd. received commendation from the Tokyo Fire Department in recognition of contribution to regional disaster prevention.

Creation of Open Space Convertible into Evacuation Space in Event of Disaster

Park Court Jingumae (Shibuya-ku, Tokyo), a for-sale condominium that was completed in March 2009, was developed in an integrated manner with Jingumae M-SQUARE (office and retail properties tower) and the Harajuku Police Station in pursuit of “urban development that will serve as the model for regional crime prevention” and “secure and safe urban development featuring reinforced disaster prevention functions.”
The development was designed so that it will function as a disaster prevention center for the area, such as creating an open space that can be used as an evacuation space in the event of a disaster and installing hybrid lighting that can light up using solar power in the event of a blackout.

Open space

Open space

Hybrid lighting

Hybrid lighting

Aiming for Retail Properties Serving as Community Core

The Mitsui Fudosan Group is aiming for retail properties that serve as the “core of the community” based on the concept of “life solution community.” This is the thinking that retail properties are not simply shopping space, but also contribute to regional revitalization through the provision of a venue for people to interact and a forum for information exchange by combining an array of service functions that are required in the area.

Establishment of Center for Local Government to Transmit Information

At LaLaport IWATA (Iwata-shi, Shizuoka Prefecture), which had its grand opening in June 2009, an Iwata City Communication Center was established by the local City of Iwata. The Center serves as a source of information on tourism and local industries, while also housing a section for issuing copies of resident registers and other government services. In addition, the renting out of electric bicycles provided by a local enterprise Yamaha Motor Co., Ltd. is run by an operator that was selected in a public bid by the City of Iwata. This is an attempt to contribute to revitalize the central urban area by drawing visitors driving their own car and other people to the city center.

Iwata City Communication Center

Iwata City Communication Center

Bicycle rentals

Bicycle rentals

Also at LaLaport SHIN MISATO (Misato-shi, Saitama Prefecture), which opened in September 2009, there is a public space of the City of Misato called LaLa Hotto MISATO that introduces the environmental initiatives of SHIN MISATO LaLaCity and the City of Misato, serves as the source of local information related to raising children, etc. At LaLaport SHIN MISATO, focus is also placed on other initiatives such as raising environmental awareness based on hands-on experience. Examples include a 'green' garden and other various types of facilities for thinking about the environment (power-generating floors, where the floors generate power by absorbing the vibrations that are made as people walk, etc.) and an aquarium produced by Yoshimoto Kogyo Co., Ltd. where you not only observe fish but where you can also play by actually touching them.

Participation in Local Cleanup Activities

Cleanup activities of the Roppongi cleanup association

Cleanup activities of the Roppongi cleanup association

Employees of offices for each of our businesses that are spread all over the entire nation participate in cleanup activities to interact with the local communities and to contribute to the areas. They participate in various local events, such as cleanup activities as shown below. Both management staff and tenants participated in Tokyo Midtown's “Roppongi wo Kirei ni Suru Kai (Roppongi cleanup association),” which is a local volunteer group.

<Building Business>

As part of neighborhood volunteer activities, employees engage in cleanup activities for the neighborhood of Hibiya Mitsui Building (Chiyoda-ku, Tokyo) once a week. Furthermore, they also participate once or twice a month in local patrol activities or cleanup activities led by the Yurakucho Chokai (Yurakucho town council) or the police station at Marunouchi.

<Retail Properties Business>

To deepen cooperation with communities, our maintenance staff of the retail properties business and voluntary staff of tenants are the main participants. LaLaport KASHIWANOHA (Kashiwa-shi, Chiba Prefecture), Urban Dock LaLaport TOYOSU (Koto-ku, Tokyo) and MITSUI OUTLET PARK Yokohama Bayside (Kanazawa-ku, Yokohama-shi, Kanagawa Prefecture) among others engage in these activities between once a week to once a month.

<Rental Housing Business>

Local staff of Park Axis Aoyama 1-Chome Tower (Minato-ku, Tokyo), together with Aoyama Itchome Chokai (Aoyama 1-chome town council) and other local organizations established a “Minami Aoyama wo Kirei ni Suru Kai (Minami Aoyama cleanup association).” They carry out cleanup activities every week and attach warning stickers to bicycles that have been parked in prohibited areas, among other activities.

<Hotel Business>

As part of social philanthropic activities, staff of hotels, namely Mitsui Garden Hotel Ginza Premier (Chuo-ku, Tokyo), Mitsui Garden Hotel Chiba (Chuo-ku, Chiba Prefecture), Mitsui Garden Hotel Kashiwa (Kashiwa-shi, Chiba Prefecture) and Mitsui Garden Hotel Osaka Yodoyabashi (Chuo-ku, Osaka-shi, Osaka), engage in cleanup activities of the local areas.

Special Feature 1 Bringing Enrichment and Comfort to Urban Areas Mitsui Fudosan's History of “Creating New Values”

Special Feature 2 Proceeding to Create While Retaining and Reviving - Nihonbashi Revitalization Plan -


Environmental measures on the Tokyo Midtown On the Green What we do for the earth (PDF : 5MB)