Social and Environmental Initiatives 2009

Social Philanthropic and Cultural Support Activities

Providing Children Opportunities to Learn About the Society

Work-experience program

Work-experience program

Pinocchio Project

The Pinocchio Project, which is held in the Kashiwanoha Campus, is an urban development event aimed at providing an opportunity for children to learn about society and build the local community.
In November 2008, as part of the Project, a work-experience program was carried out at LaLaport KASHIWANOHA (Kashiwa-shi, Chiba Prefecture) with the participation of 31 local elementary school children. With the cooperation of tenants, the participants learned about what it is like in a retail store by greeting actual customers as attendants, among other things.

Cooperating with Work Experience

On top of the above, cooperation is provided for work experience at numerous sites for children to learn the significance of working and the structure of the society.

Key Examples of Work Experience Cooperation

Key Examples of Work Experience Cooperation

  • LaLa garden KASUKABE (November 2008)
    [Participants] 10 local junior high school children
    [Worksite] Security and retail store
  • Mitsui Garden Hotels
    9 hotels in Japan (fiscal 2008)
    [Participants] Total of about 60 junior and senior high school children
    [Worksite] Guest room cleaning and front desk service
  • Tokyo Midtown (September 2008)
    [Participants] 6 local junior high school children
    [Worksite] Planting and maintenance of green spaces and customer service

Holding of Kids' Market Camp

Kids' Market Camp, a financial education program organized by Mitsui Fudosan that is held twice a year in spring and summer every year at the Waseda University Nihonbashi Campus in Nihonbashi 1-chome Building (Chuo-ku, Tokyo), was held in August 2008 and March 2009. Interest in and understanding of financial markets among about 30 children ranging from those in their fifth year of elementary school to those in their first year of junior high school were enhanced through lessons, tours of the Bank of Japan, etc.

Serving Meals to Assisted-Living Facility Users

Meal being served

Meal being served

In July 2008, Mitsui Garden Hotel Kashiwa (Kashiwa-shi, Chiba Prefecture) served French cuisine for lunch at Izumien, an assisted-living facility in the city, for Izumien users, their families, staff, etc. totaling 114 people. They, who have little opportunity to dine out in their daily living, enjoyed the food, which was arranged depending on physical/mental challenges so that it is easy to eat.

Cultural and Networking Center: HIBIYA PATIO



The HIBIYA PATIO was opened in December 2008 on the former site of the Sanshin Building (Chiyoda-ku, Tokyo). Developed as space where anyone will feel free to stop by and relax, the Hibi Akari Project (hibi meaning daily and akari meaning light in Japanese) is also held there. This Project is based on the desire to “Shine new light daily on Hibiya.” Art installations and live performances, hands-on events (workshops) and various other cultural and networking events are held. Moreover, Takahashi Collection Hibiya was opened in Hibiya Mitsui Building (Chiyoda-ku, Tokyo), which stands on the southern side of the same area. Takahashi Collection Hibiya is an art space of contemporary art collector Ryutaro Takahashi's collection. Through this, together with HIBIYA PATIO, revitalization and development of the Hibiya area is being pursued.
Both are tentative uses for a period of about two years until the redevelopment plan for said area is to start, but we intend to apply the experience we gain in these initiatives to future urban development in the Hibiya area.

Regular Social Philanthropic Activities and Cultural Support

Mitsui Fudosan proactively undertakes endeavors that support culture and promote cultural exchange in a mission to fulfill its responsibilities as a member of society engaged in urban development.

<Shiki Theater Company's Kokoro no Project>

Photographed by Ken Arai

We have been co-sponsoring performances of the Kokoro no Gekijyo (theatre of the heart) project, which speaks to the heart of children through the sensations of theatrical productions, since 2008.

<Sumida River Firework Festival>

Mitsui Fudosan has been supporting and co-sponsoring this summer tradition that inherits the culture of shitamachi (the area of Tokyo extending from Taito, Chiyoda and Chuo-kus across the Sumida River to Sumida and Koto Wards where traditionally many merchants, craftsmen, etc. resided) since 1985. Moreover, First Facilities Co., Ltd. performs the cleanup on the day the festival.

<Music Festival: Tokyo Summer Festival>

Mitsui Fudosan has been sponsoring this music festival since 1988 for the purpose of contributing to global cultural exchange through the introduction of great music from around the world. The Tokyo Summer Festival has become established as a full-scale music festival held in Tokyo.

music festival

Photographed by Shinji Takehara

<Mitsui Memorial Museum>

Located in the important cultural property Mitsui Main Building (Chuo-ku, Tokyo), the Mitsui Memorial Museum is operated by Mitsui Bunko. Housing an extensive collection of national treasures, important cultural properties and other art works, the Museum is supported by Mitsui Group companies.

Mitsui Memorial Museum

<Sanno Festival and Kanda Festival>

The Sanno Festival and Kanda Festival are held alternately every year. Employees participate by carrying mikoshi (portable shrines) from the Nihonbashi area.

Special Feature 1 Bringing Enrichment and Comfort to Urban Areas Mitsui Fudosan's History of “Creating New Values”

Special Feature 2 Proceeding to Create While Retaining and Reviving - Nihonbashi Revitalization Plan -


Environmental measures on the Tokyo Midtown On the Green What we do for the earth (PDF : 5MB)