The Mitsui Fudosan Group sets the creation of “new value,” keeping abreast of social and economic changes, through urban development and thereby contributing to society's progress as a core theme of CSR efforts. Such thinking has been upheld since the days when Mitsui Main Building and Kasumigaseki Building were being built (refer to "Special Feature 1").
The Mitsui Fudosan Group was honored with the Good Design Award* 2008 for four projects, including development projects. This marks the ninth consecutive year that the Mitsui Fudosan Group has been an award recipient since the Good Design Award 2000 when it became the first in the industry to have its for-sale condominiums independently honored with a Good Design Award. In the Good Design Award 2008, in addition to architectural structures being awarded in recognition of facilities and equipment, we were awarded even for projects in recognition of our techniques and services, namely “Mitsui's Eco Initiatives at Condominiums” and “Pinocchio Project”. These recognitions show that the Mitsui Fudosan Group's efforts in real estate development are bearing fruit in an array of value creation.
* Good Design Award: Operated by the Japan Industrial Design Promotion Organization, the Good Design Award is Japan's only comprehensive design evaluation and commendation system. The Good Design Award functions to incorporate good designs into society to improve the quality of lives and further advance industrial activity.
Good Design Award 2008 Award-Winning Projects
- Mitsui Garden Hotel PRANA Tokyo Bay (Urayasu-shi, Chiba Prefecture)
- Urban Dock Park City TOYOSU (Koto-ku, Tokyo)
- Mitsui's Eco Initiatives at Condominiums
- Pinocchio Project
Urban Development from the Standpoint of CSR
Urban Dock Park City TOYOSU
Urban Dock Park City TOYOSU is a for-sale condominium that was developed in an integrated manner with Good Design Award 2007 award-winning project Urban Dock LaLaport TOYOSU. In this project, urban development is conducted from the standpoint of CSR, or specifically “the landscape, the environment, crime prevention, disaster prevention and child care.” Examples include design that considers the landscape as seen from the water, environmental measures such as rooftop greenery and rainwater storage, creating storage for supplies in preparation for disasters, and establishing nursery schools that have been approved by the prefectural governor to cope with increases in childrearing residents. In receiving the award, the project was recognized for “functioning also as one town that combines office, retail and other facilities.”
Other Awards for Fiscal 2008
- MIPIM Asia Awards (November 2008) [Note 1]
Shopping Centres Category: MITSUI OUTLET PARK Iruma (Iruma-shi, Saitama Prefecture)
- The Best Developer Award (March 2009) [Note 2]
Special Award: MITSUI OUTLET PARK Iruma
- The Osaka Award on Urban Development that Cultivates Interaction between People [Note 3]
Incentive Award: Yodoyabashi Odona (Chuo-ku, Osaka-shi, Osaka)
Note 1 MIPIM Asia Awards
The best projects in Asia are awarded at the international conference for real estate professionals. [Host: Reed MIDEM (France)]
Note 2 The Best Developer Award
Awarded with the aim of strengthening relationships between tenants and developers based co-existence and co-prosperity. [Host: Senken Shimbun Co., Ltd.]
Note 3 The Osaka Award on Urban Development that Cultivates Interaction between People
Awarded to an urban facility that is a model for urban development that gives consideration to all types of people, including the elderly and the physically challenged. [Host: Osaka Prefectural Government, Osaka City and Osaka Association of Architects & Building Engineers]
At Tokyo Midtown, based on the concept of “Diversity on the Green,” Mitsui Fudosan is embarking on urban development aimed at achieving a fusion of vast greenery with an array of urban functions, as well as forming a town that creates and brings together “JAPAN VALUE” (new values, sensitivities and talents of Japan) and continues to disseminate such to the world as a center for people to interact with one another. Fiscal 2008 was another year in which efforts were made to create and disseminate new value and revitalize the Roppongi Area through art/design and ecology-themed events and other undertakings.
Examples of Events Held in Fiscal 2008
- Midtown Blossom
(proposed ways to enjoy spring along with cherry blossoms in the town)
- Midtown ♥ SUMMER
(proposed 'green' styles for summer, spending it feeling cool by taking in the greenery and water in the downtown area)
- Tokyo Midtown DESIGN TOUCH
(event for enjoyment of "Japanese design" via auctions, seminars, hands-on events and much more)
Midtown Blossom (Sakura Café)
Midtown ♥ SUMMER (ASHIMIZU)
As part of efforts to aim to be a town that creates and disseminates “JAPAN VALUE,” awards intended to discover and support the talents on which the next generation depends are held. In the Art Competition and Design Competition, the number of submitted works totaled 478 works and 1,102 works, respectively, from within and outside of Japan. The award-winning works were announced in October. Furthermore, with the support of Tokyo Midtown, two of the Design Competition award-winning works were commercialized and put on the market. Tokyo Midtown Award will be held again in 2009.
Award-winning works that were released to the public: “Sakura Sekken” (cherry blossom soap) (pictured left) and “Kutsu-kutsushita” (shoe socks)
Tokyo Midtown (Minato-ku, Tokyo) received the 2008 ULI Global Award for Excellence. Organized by the Urban Land Institute (ULI), a U.S. non-profit research and education organization, this is a prestigious award in the real estate development field. The award recognized Tokyo Midtown for various elements, including developing vast greenery in an integrated manner with Minato-ku's Hinokicho Park, being environmentally friendly, and transforming the Roppongi Area from a “night town” to a “town you would want to visit also in the day” by striving to revitalize the town so that it is integrated with surrounding areas.
In fiscal 2008, Tokyo Midtown also received the 49th BCS (Building Contractors Society) Awards Special Prize. The award commended the project for such points as “creation of a harmonious and relaxing urban space and a new form of urban space” and “contribution to regional revitalization.”
ULI Global Award Ceremony