|President and Chief Executive Officer, Mitsui Fudosan Co., Ltd.
The Mitsui Fudosan Group's social mission is to realize the Group Statement, "Bringing Enrichment and Comfort to Urban Areas," which it upholds.
The Group will continue to carry out urban developments that "improve with age" to raise the attraction and value of local communities. By doing so, we strive to fulfill the goal of realizing urban developments that renew urban and regional areas so that they will be appreciated even more by customers. The three CSR themes of "Environmental Initiatives," "Provision of High-quality Products and Services" and "Challenges for Creating New Values and Markets," are of special importance in achieving this goal.
Working to resolve global environmental issues is indispensable for the realization of a sustainable society, and global measures to deal with climate change, centering on reduction of CO2 emissions, are urgently needed.
Furthermore, customers and stakeholders are showing great interest in corporate environmental initiatives as well as urban developments and “products and services” that duly consider a harmonious coexistence with the environment and recycling of resources. We are entering a new stage where such activities are highly evaluated as sources of added value for companies.
At the Mitsui Fudosan Group, we have not only provided environmentally-friendly products and services, but when executing management operations, we have also striven to reduce our burden on the environment by carrying out activities such as energy conservation or CO2 reduction, or have implemented the three Rs (reduce, reuse and recycle). However, we reviewed the Mitsui Fudosan Group Environmental Policies last fiscal year and have established a new target to accelerate our environmental initiatives.
The Mitsui Fudosan Group's environmental initiatives would be difficult to realize without the understanding and cooperation of our customers, including the tenants and visitors of office buildings and retail properties, and customers who purchase housing.
To this end, we will proactively disseminate information to our customers and proactively carry out environmental measures together with our various stakeholders, including local citizens and business partners.
The starting point for the Mitsui Fudosan Group's urban development is “customer focus.”
In fiscal 2007, the Mitsui Fudosan Group launched its new long-term business plan, New Challenge Plan 2016, under which the first and foremost strategy is “customer-focused management.”
We believe that the preconditions for realizing the Group Statement, “Bringing Enrichment and Comfort to Urban Areas,” are not only to pursue the hard aspect of “product quality,” but also soft aspects, starting from basic factors such as “security and safety” for customer satisfaction.
With the economic recession following the collapse of Lehman Brothers in September 2008, business conditions have been severe. However, because we face such conditions, we would like to precisely capture the “quality and services” that customers are truly seeking. We will continue to appropriately provide high-quality products and services that are also environmentally-friendly.
Sudden changes in the social environment and economic environment entail that the “quality” or “enrichment and comfort” sought by society and stakeholders change, meaning that the definition of “value” itself changes as well.
“Urban development” means creating urban areas that we can leave to the next generation or subsequent generations as we respond to these changes in “value.”
In Nihonbashi, we have either preserved or revived some of the “valuable cultural heritage” of the Mitsui Main Building, which celebrates its 80th anniversary in 2009. We are also furthering environmentally-friendly urban development at the building by introducing the latest facilities, functions and technologies.
The Kashiwanoha Campus City project is an urban redevelopment project undertaken in conjunction with local governments including Chiba Prefecture and Kashiwa-shi, as well as the University of Tokyo and Chiba University (academia), which are promoting the development of new research bases. The purpose of this partnership among the public sector, private sector and academia is the “development of an urban area that supports the environment, healthy living, creativity and communication” and will embody the creation of new value into the future.
An attractive urban area that draws people is one where people feel an affinity to the local area and one in which they would like to continue living there or working. This affinity then becomes the source for raising the urban area's appeal as time passes.
The Mitsui Fudosan Group will strive to create this “new value” and carry out urban developments that “improve with age” together with you.
In view of the current global recession that is likely unprecedented in economic history, we believe that the themes of “harmonious coexistence with the environment” and “improvement with age” will become of special importance in the future.
Mitsui Fudosan Group's logo mark “” which represents our corporate identity, refers to flexibility in incorporating perceived opposing perspectives, rather than referring to the notion that we must choose between these perceived opposing perspectives.
As we coexist with the environment and carry out urban developments that “improve with age,” we will strive to grow as a company in a sustainable manner by creating attractive urban areas.
Four years have passed since this report changed from being merely an environmental report to a social and environmental report. From this year's report, we will start posting portions of the report on the Web to make it easier to read and enhance its contents. We hope this report will help you understand the Mitsui Fudosan Group's various efforts related to social and environmental initiatives, and your understanding, support and honest opinions would also be sincerely appreciated.