Social and Environmental Initiatives 2009

For the Whole Earth and for Everyone: “Eco Hello!” Activities Developed by Retail Facilities

At Mitsui Fudosan Group's retail facilities, we are developing various eco events and social philanthropic activities under the motto “Eco Hello!” By providing “a place and opportunity” for families and groups to enjoy engaging in activities, we aim to develop our retail facilities that grow with customers and the community. In this section, we mainly introduce activities carried out during fiscal 2008.

Campaign to give Parking Preferences to Eco Cars

This is a preferential service given to customers who use the parking lot with hybrid cars, which are earth-friendly. After presenting their vehicle inspection certificate, they are given a “driver's card” and a ticket which allows them to park for 2 hours free of charge. From the second time and after, they are given a ticket which allows them to park for 2 hours free of charge if they present their “driver's card.” This service is available in four facilities and we are planning to increase the number of facilities where this service is available.

Place

  • LaLaport KASHIWANOHA (Kashiwa-shi, Chiba Prefecture)
  • Urban Dock LaLaport TOYOSU (Koto-ku, Tokyo)
  • LaLaport TOKYO-BAY (Funabashi-shi, Chiba Prefecture)
  • LaLa YOKOHAMA (Tsuzuki-ku, Yokohama-shi, Kanagawa Prefecture)

Period

  • From July 2008
A campaign poster and driver's card at LaLaport KASHIWANOHA

A campaign poster and driver's card at LaLaport KASHIWANOHA

Temperature Relaxation of Air Conditioners

As a countermeasure against global warming, we implemented a campaign to set the temperature of air conditioners inside buildings during the summer at a higher temperature than normal. We strove to heighten awareness of customers through means such as posters, websites, and announcements inside the building. We plan to continue implementing this measure.

Place

  • 36 retail facilities of the Group

Period

  • July to September 2008
Poster of announcement inside buildings

Poster of announcement inside buildings

 Installation of a Recycling Box for Pet Bottle Caps

With the aim of conducting resource recycling and cooperating in activities to deliver vaccines to children around the world (*1), we installed recycling boxes for pet bottle caps within the facilities.

(*1) The pet bottle caps are recycled and sold. The profit is then used to send vaccines to children of developing nations. The NPO Ecocap Movement is carrying out these activities.

Place

  • 28 retail facilities of the Group

Period

  • From November 2008

Number of Caps Recycled 1,199,160 caps (as of Sep. 8, 2009)

Recycling box for pet bottle caps

Recycling box for pet bottle caps

Clothing Support Project - Bringing smiles across the globe through your clothes -

Comments by Customers who Cooperated

This is an environment management and social philanthropic activity which entails collecting clothes that are no longer needed in homes and making donations to refugees or disaster victims in around the world through the NPO, Japan Relief Clothing Center. A total of 83 volunteers comprised of employees of Mitsui Fudosan and LaLaport Management Co., Ltd. played a central role in operating activities in March 2009. We are planning to implement such activities twice a year.

  Period of Activity Number of Participants Amount Recycled
First time (2 facilities) Nov. & Dec. 2008 (total of 2 days) 281 220 cardboard boxes/Approx. 2.1 tons
Second time (12 facilities) Mar. 2009 (total of 5 days) 1,594 904 cardboard boxes/Approx. 11.2 tons
Scene of activity (LaLaport KOSHIEN)

Scene of activity (LaLaport KOSHIEN)

Scene of activity (LaLaport TOKYO-BAY)

Scene of activity (LaLaport TOKYO-BAY)

Scene of activity (Urban Dock LaLaport TOYOSU)

Scene of activity
(Urban Dock LaLaport TOYOSU)

 

Comments by an Employee: The High Interest Shown was Impressive

Comments by an Employee: The High Interest Shown was Impressive

Chika Kitada

Chika Kitada
Planning and Management Group, Retail Properties Management Department, Retail Properties Division, Mitsui Fudosan Co., Ltd.

As a volunteer at a total of 4 facilities, I had various duties, including providing explanations to visiting customers, accepting clothing that were brought and sorting out or packaging clothes after collection. I was impressed by the high interest shown by customers in social philanthropic activities. For example, there were many customers who came to the facility in the morning to shop, learned about the event, and then returned in the afternoon bringing clothes. However, since this activity was held at each facility for only 1 day, there were customers who could not participate. I think that we need to hold more discussions regarding the period of activity, or ways to announce it beforehand.
Families with children, elderly couples and working women returning from work and student groups. I would like to have more customers who visit our retail facilities participate in this activity and to think about the clothing they no longer need are being used somewhere else in the world. It also would be a joy to see more volunteers within the Company participate.

First Time

Place

  • MITSUI OUTLET PARK Osaka Tsurumi (Tsurumi-ku, Osaka)
  • ARCAKIT KINSHICHO (Sumida-ku, Tokyo)

Period

  • November and December 2008

Second Time

Place

  • 12 retail facilities of the Group

Period

  • March 2009

2008 LaLaport Christmas Eco Hello! Campaign

We used green electricity for lighting Christmas illuminations and so were able to offset CO2 emissions. Furthermore, we installed eco booths inside facilities and displayed panels. We also established a website for this purpose and received thoughts and ideas from customers about eco activities.

Place

  • 4 LaLaport facilities in the Tokyo Metropolitan Area
    LaLaport KOSHIEN

Period

  • From November to December 2008
Christmas illuminations that use green electricity (LaLaport KASHIWANOHA)

Christmas illuminations that use green electricity (LaLaport KASHIWANOHA)

Mobile Gorilla - Mobile Phone Recycling Campaign -

This is a campaign to save the mountain gorilla which are dramatically decreasing in number because jungles are being damaged as a result of mining for rare metals which are used in mobile phones. We collect and recycle mobile phones that are no longer being used and then donate the profits from selling them to environmental conservation groups. We collected 94 mobile phones over a period of 4 days.

Place

  • LaLaport KASHIWANOHA
  • Urban Dock LaLaport TOYOSU

Period

  • April 2009
Poster for announcement

Poster for announcement

Scene of mobile phones being collected

Scene of mobile phones being collected

Special Feature 1 Bringing Enrichment and Comfort to Urban Areas Mitsui Fudosan's History of “Creating New Values”

Special Feature 2 Proceeding to Create While Retaining and Reviving - Nihonbashi Revitalization Plan -

関連サイト

Environmental measures on the Tokyo Midtown On the Green What we do for the earth (PDF : 5MB)