Social and Environmental Initiatives 2011

Coexistence with the Community

The Mitsui Fudosan Group has set “harmonious coexistence” and “linking diverse values” as its principles. Based on these principles, we pursue coexistence with existing communities and engage in community development that addresses area characteristics, development size and other elements.

Aiming for Retail Properties Serving as Community Core

In the retail properties business, the Mitsui Fudosan Group is aiming for retail properties that serve as the “core of the community.” This is the thinking that retail properties are not simply shopping space, but also contribute to regional revitalization through the provision of a venue for people to interact and a forum for information exchange by combining an array of service functions that are required in the area. We provide venues and opportunities where residents in the community can freely participate in social contributions as part of such initiatives.

Eco Hello! Clothing Support Project


This is a project in which clothes that are no longer needed are collected at retail facilities and making donations to refugees, displaced people and disaster victims around the world through the NPO, Japan Relief Clothing Center. There have been 15,385 participants, 86,065 kg of collected clothing and 1,572,679 yen of donations in total during the six events held between fall 2008 and spring 2011.

Guide Dog Interaction Campaign



Events where participants can interact with guide dogs are continuously being held with the purpose of supporting the nurturing of guide dogs. In fiscal 2010 events were held at nine facilities.

Installment of Pet Bottle Cap Collection Boxes

Pet bottle collection box (left) at Urban Port LaLa Park Toyosu

We are installing pet bottle cap collection boxes in facilities for the purpose of recycling resources as well as collaboration with a project which delivers vaccines to children around the world. As an eco activity which can be easily participated in, many customers and nearby schools have cooperated, and we have collected 9,107,644 bottle caps at 32 facilities, resulting in contributing to delivering approximately 11,000 polio vaccinations (as of March 1, 2011).

 Various Initiatives at For-Sale Condominiums

In developing large condominiums and residential districts in the for-sale condominium business of Mitsui Fudosan Residential Co., Ltd., the formation of communities with new residents as well as interaction with existing communities in the area are given support.

Park City Minami-Senrioka's Community Organization, “CLUB EGG”

At Park City Minami-Senrioka (Settsu-shi, Osaka) completed in March 2011, a community organization called CLUB EGG will inaugurate and operate with all households as members. Part of a new urban development being advanced at the same time as the establishment of a new station on the large former site of a plant, building of infrastructure and other developments, CLUB EGG is a self-operated organization for supporting tenant activities, such as various events and club activities, to promote the forming of a community right from the beginning when tenants move in. Furthermore, with the Urban Development Information Center set up within the marketing center as the base of operations, eco activities will be implemented by joining forces with the locals. The Mitsui Fudosan Group will take measures such as those described to support the forming of a community at Minami-Senrigaoka.

Park City Kokubunji, Coexisting with “City”

Park City Kokubunji (Kokubunji-shi, Tokyo) was developed with “Earth,” “City” and “Family” as the key concepts. Its sales began in March 2011. It is aiming to coexist with the “City” and harmonize with the regional community such as with exterior design based on landscape and earth colors which blend in to the abundant surrounding nature of the adjacent wide Musashino Kokubunji Park, etc., as well as with other considerations of landscapes.

<Akagi Jinja Revitalization Project> Park Court Kagurazaka

Akagi Jinja and Park Court Kagurazaka

Akagi Jinja and Park Court Kagurazaka

The development of Park Court Kagurazaka (Shinjuku-ku, Tokyo) began as the revitalization project of Akagi Jinja (Akagi Shrine), which has a history in the area of over 450 years. New initiatives for the coexistence of shrine and condominium were moved forward while gaining the understanding of the local community, and the condominium was completed in September 2010. A space to contribute to the community was also prepared and is planned to be used as a base for dispatching culture, such as with religious tea ceremonies, concerts, lectures and more.

Desire to Cultivate Affection and Pride for Home

Meguro River Illumination for Everybody, 2010

Meguro River Illumination for Everybody, 2010

Hiroshi Saito
Mitsui Fudosan Residential Co., Ltd.

Even after completing condominiums, we at Mitsui Fudosan Residential Co., Ltd wish for those who live in the new cities to have more affection and pride for their communities. At Park Tower GranSky (Shinagawa-ku, Tokyo), completed in 2009, we held the “Meguro River Illumination for Everybody, 2010” with the hope that it would help children who are raised there develop an affection and pride for their new home. From December 3 to 26, 2010, LED lighting blossomed among the cherry trees along Meguro River, a known attraction in spring time, successfully attracting local children and others. We plan on continuing these efforts in the future.

Support for Forming Communities at Shibaura Island

At Shibaura Island (Minato-ku, Tokyo), the Mitsui Fudosan Group supports town management in a new form led by residents to realize security and safety, including response in the event of a disaster, and “forming sustainable communities” by working together with surrounding communities and taking other measures.
In October 2009, the management associations of each of the for-sale condominium towers (Cape Tower and Grove Tower) and Mitsui Fudosan, which operates and manages the rental condominium towers (Air Tower and Bloom Tower), established a Shibaura Island resident community association (Shibaura Island Jichikai), and in May 2010 the Shibaura Island Disaster Prevention Plan was drawn up.
Since the damage to Shibaura Island from the Great East Japan Earthquake on March 11, 2011 was minor, action programs of the Shibaura Island Disaster Prevention Plan were not implemented, but together with the local residents we were reminded of the importance of realizing a city that is resistant to disaster. On the following dates of April 29 and March 22 we held a disaster prevention event titled “Norikoeyo! Minnade” (Let's Overcome This Together) at Platanus Park inside Shibaura Island, which a number of residents participated in. Also, some of the sales of the events as well as the donations collected were given to the Japanese Red Cross Society to support the affected areas.
We plan to continue to support forming of communities at Shibaura Island through such activities.

Contribution to Regional Disaster Prevention

The Mitsui Fudosan Group is putting effort into “urban development strong against disasters” which results in safety and security for the local community. One example is Park City Hamadayama (Suginami-ku, Tokyo) where the following are being initiated.

  • The condominium courtyard as well as common-use areas are scheduled to be opened to citizens residing in the vicinity as evacuation spaces in the event of a disaster
  • Storage for supplies in preparation for disasters is prepared on the premises for residents as well as those living nearby
  • A memorandum of understanding on cooperation in disaster prevention in the event that a large disaster occurs has been signed between neighboring town councils and Mitsui Fudosan Residential Co., Ltd.

Also, the preserved green spaces of Park Court Jingumae, the for-sale condominium which was developed as the project for revitalizing Jingumae 1-chome, and retail and office building Jingumae M-SQUARE (Shibuya-ku, Tokyo) serve as an evacuation center in times of disaster, and, together with the disaster warehouse installed in the building, serves as a disaster prevention base for the community.
Also at THE CENTER TOKYO (Shinjuku-ku, Tokyo), the public open space Forest Garden serves as a temporary evacuation space in times of disaster and also has installed with manhole-type emergency toilets.

Participation in Local Cleanup Activities

Employees of offices for each of our businesses that are spread all over the entire nation participate in cleanup and other activities to interact with the local communities and to contribute to the areas.

Office Buildings Business

55 Clean-tai in action

55 Clean-tai in action

Employees pick up litter from the block around Nihonbashi 1-chome Building (Chuo-ku, Tokyo). Furthermore, at Shinjuku Mitsui Building (Shinjuku-ku, Tokyo), employees, along with partner companies, volunteer to pick up litter on the first Monday of each month under the name “55 Clean-tai” (55 clean squad). In the future, hopes are to turn this into an initiative of the entire office building by having the workers of tenant companies also participate.

Retail Properties Business

Cleanup activities near MITSUI OUTLET PARK Jazz Dream Nagashima

Cleanup activities near MITSUI OUTLET PARK Jazz Dream Nagashima

To deepen cooperation with communities, employees of retail properties and voluntary staff of retail tenants are the main participants. LaLaport KASHIWANOHA (Kashiwa-shi, Chiba Prefecture), Urban Dock LaLaport TOYOSU (Koto-ku, Tokyo), MITSUI OUTLET PARK Yokohama Bayside (Kanazawa-ku, Yokohama-shi), MITSUI OUTLET PARK Osaka Tsurumi (Tsurumi-ku, Osaka-shi), MITSUI OUTLET PARK Jazz Dream Nagashima (Kuwana-shi, Mie Prefecture) and LaLagarden Nagamachi (Taihaku-ku, Sendai-shi), among others, engage in these activities between once a week to once a month.

Rental Housing Business

Local staff of Park Axis Aoyama 1-Chome Tower (Minato-ku, Tokyo), together with Aoyama Itchome Chokai (Aoyama 1-chome town council) and other local organizations established a “Minami Aoyama wo Kirei ni Suru Kai” (Minami Aoyama cleanup association). They carry out cleanup activities every week and attach warning stickers to bicycles that have been parked in prohibited areas, among other activities.

Hotel Business

Cleanup activities of the Mitsui Garden Hotel Kashiwa

Cleanup activities of the Mitsui Garden Hotel Kashiwa

As part of social philanthropic activities, staff of each of the offices of Mitsui Garden Hotel Sendai (Aoba-ku, Sendai-shi), Mitsui Garden Hotel Ginza Premier (Chuo-ku, Tokyo), Mitsui Garden Hotel Chiba (Chuo-ku, Chiba Prefecture), Mitsui Garden Hotel Kashiwa (Kashiwa-shi, Chiba Prefecture), Mitsui Garden Hotel Plana Tokyo-Bay (Urayasu-shi, Chiba Prefecture), Mitsui Garden Hotel Osaka Yodoyabashi (Chuo-ku, Osaka-shi), Mitsui Garden Hotel Okayama (Kiat-ku, Okayama Prefecture) and Mitsui Garden Hotel Hiroshima (Naka-ku, Hiroshima-shi) engage in cleanup activities of the local areas.

600th “Roppongi wo Kirei ni Suru Kai”

Cleanup activities of the Roppongi cleanup association

Cleanup activities of the Roppongi cleanup association

Shosetsu Yamaura
Tokyo Midtown Management Co., Ltd.

Tokyo Midtown tenants and others involved with Tokyo Midtown (Minato-ku, Tokyo) join the cleanup activity “Roppongi wo Kirei ni Suru Kai” (Roppongi cleanup association), organized by local volunteers, around Roppongi Crossing every Friday for about one hour starting at 8 p.m. These efforts have been supported such as by advertising on Tokyo Midtown's official website when there are events such as “Christmas specials.”
The activities of “Roppongi wo Kirei ni Suru Kai” which began in 1997 have reached their 600th on June 24, 2011. We will continue to proactively involve ourselves in making Roppongi a beautiful and wonderful city, increasing the vale of the Roppongi area, as well as conduct PR in order that more people will participate.

Mitsui Fudosan Group Environment Communication Word Striving for Urban Development that Enriches Both People and the Earth

Related site

Environmental measures on the Tokyo Midtown On the Green What we do for the earth (PDF : 5MB)