Social and Environmental Initiatives 2012

Security and Safety Initiatives -Further Greatness, Further Reliability-

The Mitsui Fudosan Group is committed to ongoing implementation and improvement of security and disaster prevention for the provision of secure and safe products and services to customers.

Disaster Prevention Measures

Disaster drill held on September 1, 2011

Disaster drill held
on September 1, 2011

To ensure the safety of the tenants and customers who use Mitsui Fudosan Group's facilities, disaster countermeasure manuals and BCPs are formulated and training that is based on them are performed. Training for the whole company to be able to respond to large-scale earthquakes is performed in cooperation with group companies and tenants biannually with September 1 (disaster prevention day) and January 17 (disaster prevention and volunteer day) as the center.
Additionally, as part of the regional contribution at main buildings, the policy is that, in times of disaster, people who have trouble going home will be accepted as much as possible. Efforts are being made that aim for further safety and peace of mind of tenants and customers, such as creating acceptance manuals and disaster stocks (water, food, cold protection sheets, etc.).

Office Building Disaster Prevention and Strengthening BCP Countermeasures

In the office buildings business, disaster prevention efforts are being made so that office buildings are places where people can work with peace of mind. Even for office buildings completed in 2011, efforts were made to strengthen countermeasures for safety and peace of mind by reexamining BCP countermeasures in light of the Great East Japan Earthquake.

Shinbashi M-Square

“Shinbashi M-Square” (Minato-ku, Tokyo), completed in October 2011, performed a reexamination of BCP countermeasures in the middle of planning in light of the Great East Japan Earthquake which occurred right after the frame was completed.
A power fuel oil tank was added so that the building can continue functioning for three days even if the electricity supply fails because of the effects of a disaster.

Hamarikyu Mitsui Building

At “Hamarikyu Mitsui Building” (Chuo-ku, Tokyo), completed in November 2011, Efforts to strengthen disaster prevention functions are being made by introducing a “disaster seriousness determination system,” which determines the safety of a building after an earthquake occurs and thereby is useful for ensuring the safety of tenants and visitors, whole-building emergency earthquake alert, and a regional disaster prevention stock storehouse.

Yokohama Mitsui Building

At “Yokohama Mitsui Building” (Nishi-ku, Yokohama-shi), completed in February 2012, in addition to the building frame that utilizes steel plate walls and vibration control devices, a “disaster seriousness determination system” was introduced. Preparations are being made to support on both hard and soft sides of ensuring life line and business continuity in times of disasters by taking measures such as utilizing a 72-hour emergency power generator and making installments such as stock items in consideration of responding to visitors.

Strengthening Disaster Countermeasures of For-Sale Condominiums

Amidst peoples' increasing awareness of disaster prevention following the Great East Japan Earthquake, disaster countermeasures starting with those for earthquakes are being reexamined at Mitsui Fudosan Residential Co., Ltd., and the disaster prevention standards of the for-sale condominiums that will be developed were strengthened.
Even up until now various disaster countermeasures related to condominiums have been categorized based on the magnitude a risk poses to residents in times of disasters and on their purpose and have been examined and performed. By strengthening such countermeasures, efforts are being made to provide safe living in condominiums that allow peace of mind.

Disaster Prevention Standard Strengthening Topics
  1. Measures to protect the lives and possessions of residents in times of disasters
    The greatest disaster risks, caused by earthquake shaking and such that harm the lives and bodies of residents and their possessions, will be prevented.
    [Example]Utilizing earthquake-proof structures, long-period ground motion response, elevator countermeasures, household furniture and fixings falling prevention, etc.
  2. Resident Life Line Ensuring Measures for After a Disaster
    Things essential for daily life of residents such as electricity and water will be secured during the time until the regional infrastructure recovers after a disaster occurs.
    [Example]Emergency power generator, solar power generator facility, emergency stock batteries, emergency water storage tank, etc.
  3. Measure to Make Mutual Resident Assistance Activities Smooth After a Disaster
    After a disaster, during the time until the region's medical facilities, retail properties, and public facilities are reopened, the relief activities, information collection, securing means of living born out of the spontaneous mutual assistance of residents, and other mutual support that utilizes the merit of communal residences will be supported.
    [Example]Established disaster prevention materials and disaster prevention warehouse, prepared disaster prevention manual, proposed disaster prevention events, etc.
Park Tower Umeda (completion image)

Park Tower Umeda
(completion image)

Park Tower Shinonome (completion image)

Park Tower Shinonome
(completion image)

These strengthening measures are planned to be implemented beginning with the “Park Tower Umeda” (Kita-ku, Osaka), planned to be completed in 2013, and “Park Tower Shinonome” (Koto-ku, Tokyo), planned to be completed in 2014, and in each series such as “Park Homes,” “Park Cities,” “Park Towers,” and “Park Coats.”

“Disaster Prevention Power Strengthening Condominium” Plan Authorized

Osaka City's “Disaster Prevention Power Strengthening Condominium Authorization System (scheduled)

The “Park Tower Abeno Granair” (Abeno-ku, Osaka), which opened for sale in October 2011, is Mitsui Fudosan Residential Co., Ltd.'s first for-sale building who's plan was authorized by Osaka City's “Disaster Prevention Power Strengthening Condominium Authorization System.” Besides utilizing earthquake-proof structures with high fire resistance, it is rated for disaster prevention measures such as ensuring interior space on its multistory dwellings for evacuation living of residents and installments of disaster prevention storehouses, furnace benches, and manhole toilets.

Disaster Prevention Measures for Retail Properties

As for retail properties, utilizing the lessons learned from the Great East Japan Earthquake, the following practical disaster countermeasures, including tsunami damage, are being formulated and strengthened.

Disaster Prevention Standard Strengthening Topics
  • Equipping with disaster manuals compatible with all facilities. Publicizing customers' guided evacuation methods pertaining to the first steps.
  • Implementation of practical training with an emphasis on site decision making such as responding to people who have trouble going home.
  • Formulating emergency systems and rules with construction companies and tenders to establish a quick recovery system.
  • Carry out reinforcement work to ensure space for people who stay behind in the facility in the event of a disaster, and reexamine the design standards.

At “Mitsui Outlet Park Kurashiki” (Kurashiki-shi, Okayama) disaster countermeasure strengthening is being promoted at each facility with installments such as a disaster toilet that utilizes a manhole, a rainwater storage tank, and a device that turns water for Kurashiki adjacent to the site into drinking water.

Strengthening Disaster Prevention Measures for Hotels and Rental Housing

Regarding rental housing, we will conduct product planning that strengthens measures to ensure the safety and lifeline of residents by elevator measures and earthquake proof evacuation flow support. In addition, we will make efforts to ensure the safety of buildings, maintain manuals to confirm the safety of residents, and strengthen training.
Further, at Mitsui Garden Hotels, an image transmission system will be constructed, and training strengthening and reinforcing emergency items will be performed with a focus on site decision making.

Security Measures

Nagoya Mitsui Building New Annex

Nagoya Mitsui Building New Annex

To provide safety and peace of mind to customers, security (crime prevention) measures are being taken along with disaster prevention measures.
At “Nagoya Mitsui Building New Annex” (Nakamura-ku, Nagoya-shi), an office building completed in June 2011, efforts are being made to enhance the security performance to provide safety and peace of mind for the office's tenant corporations and office workers by utilizing a non-contact type IC card key system and 24-hour resident security management.
In addition, the for-sale condominium “(temporary name) Yuhigaoka Twin Tower Project” (Tenoji-ku, Osaka) aims for a safe and secure residence that employs cutting edge security and plans to register to the Osaka crime prevention model condominium. A cutting edge security system that watches over living safety 24 hours a day, 365 days a year will be introduced, and screening standards, such as a structure that makes it hard to gain entry into the building and that ensures the view of the common-use areas, will be cleared.

Security System “PRISM EYE”

At the for-sale condominiums of Mitsui Fudosan Residential Co., Ltd., the PRISM EYE security systems were introduced centering on the Tokyo metropolitan area. PRISM EYE separates the security of condominiums into the three elements of Planning, System and Operation to provide living protection from a comprehensive perspective across everything from the design stage to management and operation after the move, including the establishment of an environment that will make it difficult for suspicious individuals to break in and emergency responses in the event that an incident should occur.

Conceptual diagram of PRISM EYE

Conceptual diagram of PRISM EYE

Conceptual diagram of PRISM EYE

The Concept of PRISM EYE

The “prism” in PRISM EYE represents a triangular glass prism. It depicts the image of the trinity of Planning, System and Operation. The “eye” in PRISM EYE represents eyes watching over everyday living.

  1. Planning:
    Checking from the design stage based on own Crime Prevention Design Standards
    The Mitsui Fudosan Group's own Crime Prevention Design Standards, which comprise over sixty items, were developed based on such guidelines as the Design Manual for Condominiums in Consideration of Crime Prevention that was compiled by the Ministry of Land, Infrastructure, Transport and Tourism, and under the supervision of crime prevention experts. Moreover, upon planning, a Crime Prevention Diagnosis is conducted by a security company and items pointed out are reflected in the design. Products certified under the CP (Crime Prevention) certification system are installed for the front door and other parts of condominiums as standard equipment.
  2. System:
    Checking the living environment with a full range of security equipment
    The residential information version of “Bell Boy,” which can recognize visitors from two directions and has an interphone with a video recorder, and an entrance crime prevention sensor will be installed as standard equipment. In addition, crime prevention cameras will be appropriately placed in common-use areas.
  3. Operation:
    Supporting daily living with prompt care
    Alarms in an emergency are not only monitored by the security company, but are also sent out to the management company Mitsui Fudosan Housing Service Co., Ltd. as a double-checking system.

Mitsui Fudosan Group Environment Communication Word Striving for Urban Development that Enriches Both People and the Earth

Related site

Environmental measures on the Tokyo Midtown On the Green What we do for the earth (PDF : 5MB)