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Aiming for a Society that Enriches both People and the Planet

The Mitsui Fudosan Group’s Social Mission

Masanobu Komoda

Mitsui Fudosan Co., Ltd.
President and CEO

Masanobu Komoda
Masanobu Komoda

The Mitsui Fudosan Group’s social mission is expressed in a simple and straightforward manner through its Group statement, which places a premium on bringing affl uence and comfort to urban living. The Mitsui Fudosan  &  logo serves as the symbolic foundation of this mission. With the principles of coexisting in harmony with society and linking diverse values, our ultimate aim is to advance the development of society and the economy while contributing to the preservation of the global environment.

This philosophy guides us in the creation of urban communities, and is also expressed as &EARTH in the Group Vision. The Mitsui Fudosan Group’s approach to creating communities is always mindful of the global environment, and we believe our duty is to help create a society that enriches both people and the planet.

Drawing on the underlying strength of this philosophy, we have identifi ed three core CSR themes that focus on the environment, quality, and challenges for creating new value and markets. At the same time, the Mitsui Fudosan Group will continue to vigorously engage in a variety of social contribution initiatives.

Continuing Promotion of Global Environment Conservation and Contributions to Regional Society

In 2015, the Mitsui Fudosan Group established its Innovation 2017 Stage II medium-term business plan. Our vision for the next decade is to be a leader that creates markets and grows continuously, and to secure a solid position globally. We are creating value by implementing three immutable strategies: customer-centered management, business model innovation, and full implementation of Group management.

Our promotion of neighborhood creation, such as the Nihonbashi Revitalization Plan and Kashiwa-no-ha Smart City, is one of the major efforts under Innovation 2017, and smart cities are a core element. The Mitsui Fudosan Group’s smart cities vision aims to address a wide range of challenges facing humanity, including not only energy problems but issues of safety and security, health and longevity, the aging society, and business creation. These goals have enormous signifi cance, not only for us as a private enterprise, but as contributions to society.

Under Innovation 2017 Stage Ⅱ, the Mitsui Fudosan Group is focusing on advancing initiatives that help create the smart cities of the future. As a business and lifestyle solutions partner, we provide services that are a fusion of both “hard” and “soft” elements. Tangible services include mixed-use spaces for a variety of purposes, and intangible services include those that make living more convenient, enjoyable and pleasant. In this way, we are able to maximize the value of communities for everyone.

In addition, as the Olympic and Paralympic Games Tokyo 2020 Gold Partner in the category of Real Estate Development, Mitsui Fudosan is undertaking to create opportunities ahead of the hosting of the Olympic and Paralympic Games Tokyo 2020. Sports not only improves the mental and physical health of people through actions such as doing, watching, and supporting, it also creates new connections and has the power to revitalize communities. We believe that sports is an important element in the creation of neighborhoods whose attractiveness increases as they mature and age, and we are also using the power of sports to promote the creation of neighborhoods.

Contributing to the Global Environment and Regional Society

The Mitsui Fudosan Group contributes to society by creating urban neighborhoods through its mainstay business activities. At the same time, we are endeavoring to contribute to society in four core areas: the environment, local communities, culture and education, and international exchange guided by our Policy for Social Contribution Initiatives.

For example, the Mitsui Fudosan Group maintains and manages approximately 5,000 hectares of forests in Hokkaido as a part of its effort to protect the environment. We also work to raise the awareness of employees toward the environment through afforestation education and training. Utilizing the materials generated through our forest maintenance and management activities including the lumber from thinning operations in our housing businesses, we are contributing across a wide range of areas, such as the use of domestically produced resources, the preservation of biodiversity, and the absorption and fixation of CO2 over the long term.

Mitsui Fudosan also actively supports reconstruction efforts following the Great East Japan Earthquake as Chair of the Special Committee on Reconstruction, established by the Japan Federation of Economic Organizations (Keidanren). Mitsui Fudosan employees visit the disaster areas regularly to engage in reconstruction support activities and interact with local residents as part of CSR training. Moreover, Watasu Nihonbashi Center'established to share information and promote human exchange to achieve sustained assistance for the reconstruction of the Tohoku region?celebrated its first anniversary of operation. Mitsui Fudosan is leveraging its unique resources to contribute to society, including enhancing the Center’s capabilities to act as a bridge between people in the Tohoku region and in Tokyo.

Creating Communities that Enrich Both People and the Planet

Backed by its 70-plus years of experience in creating communities, the Mitsui Fudosan Group has found innovative solutions to social issues by always staying one step ahead of changes throughout time. Today, the logistics facility and venture support businesses that form the focus of our current efforts are nothing less than efforts to create new value and markets, based on the motivation to take on challenges that is part of our DNA.

In fiscal 2016, the Nihonbashi area, where revitalization is currently under way, was equipped as a center for our Life Science Innovation Promotion Project, and we established LINK-J (Life Science Innovation Network Japan, Inc.) with interested members of academia. In these and other ways, we are promoting open innovation through collaboration between industry, government, and academia, and redoubling our activities to support the creation of new businesses. Kashiwa-no-ha Smart City is also increasing its importance as an international center for innovation.

Looking ahead, the Mitsui Fudosan Group will continue to carry out the &EARTH philosophy with the aim of realizing a society that enriches both people and the planet.

Internally, we are striving to achieve workstyle reform based on reforming awareness, improving infrastructure, and reforming work in organizational units, to provide employees with environments that allow them to work in diverse ways in accordance with their changing life stages.

In the areas of corporate governance, risk management, and compliance, we will continue to bolster and thoroughly practice our internal control structures as an important basis for our business activities and efforts to contribute to society. In this manner, we will fulfill our social responsibilities as an enterprise.

In this &EARTH REPORT, we provide details of the Group’s multifaceted social and environment activities, mainly in fiscal 2016. We hope that through this report, readers will gain a deeper understanding of our activities.

As we move forward with efforts to fulfill our corporate social responsibility, we kindly request the continued support and forthright views of all stakeholders.