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A new LaLaport emerges as a “place where people interact,” changing from the concept of “a place where people gather” that has existed since LaLaport first appeared 35 years ago
Grand Opening of Mitsui Shopping Park LaLaport FUJIMI on April 10, 2015
One-stop shopping becomes a reality with 293 stores

December 3, 2014
Mitsui Fudosan Co., Ltd.

Mitsui Fudosan Co., Ltd. (location: Chuo-ku, Tokyo/CEO: Masanobu Komoda) is pleased to announce the opening on Friday, April 10, 2015, of Mitsui Shopping Park LaLaport FUJIMI, on a site of approx. 152,000 m2 in the center of Fujimi, Saitama Prefecture. It will be the largest regional shopping center in the Tobu Tojo Line catchment area.

The LaLaport concept marks 35 years since the appearance in 1981 of Funabashi Shopping Center LaLaport (currently Mitsui Shopping Park LaLaport TOKYO-BAY) and has moved ahead in conjunction with local communities in step with the changing times since then. Opening in spring of 2015, LaLaport FUJIMI will realize one-stop shopping offering a high degree of satisfaction with 293 stores and is designed to be unified with its local community beyond its buildings and onsite services. Furthermore, the facility has a full complement of entertainment functions and has invited “sensory stores” that fuse experiential consumption and shopping. Through such measures, LaLaport FUJIMI will evolve to embody the new target concept for LaLaport, changing from “place where people gather” to “a place where people interact,” and responding to diverse needs and a broad array of new lifestyles.

The Concept behind LaLaport FUJIMI

The facility is located in a place rich in greenery amid expansive natural surroundings, despite progressive development of residential areas. It is a crossroads for people living a variety of different lifestyles.

Consequently, under the concept “CROSS PARK-a new site where people, goods and cultures intersect,” the facility aims to realize a new type of LaLaport that moves from the existing concept of “a place where people gather” to become a “place where people interact” through space, community, experience and shopping.

Features of LaLaport FUJIMI


A greenery-rich space that realizes “shopping that makes you feel good”

  • The greatest amount of greenery for any LaLaport (approx. 42,000m2 ), including approx. 8,700 m2 dedicated to a park, as well a greenery on the roof and some walls
  • A three-layered, circuit-style mall naturally enables shopping while looking around at all stores and also helps shoppers to access the stores they seek easily
  • The interior offers park-like resting areas in common areas, centered on a three-tiered cutaway food court designed as a rich green space just like a park


Enlivening the community and moving forward with it

  • The local JA Irumano will have a store. The store will sell selected vegetables and hold food-related events to promote local production for local consumption and education about food and agriculture
  • Harvest Experience, run on local farms through a collaboration among the Tokyo University of Agriculture, Fujimi City, JA Irumano and local producers. Initiatives include promoting links with local producers to ease the workload on elderly agriculturalists
  • Established a transport plaza for catching buses from major stations in and outside the city to improve transport convenient for the area
  • Invited participation from authorized childcare facilities and clinic malls to support secure living for local residents from children through to seniors


A variety of rich entertainment functions that can be enjoyed by many generations

  • Japan’s first “Lego Store” (tentative name) (Lego’s concept store for Japan)
  • A full range of play and learning offerings for children to enjoy including “Learn and Play! team Lab Future Park” (tentative name) and “Segasonic Railroad” (tentative name), which offers the experience of driving a train
  • A barbeque area and futsal court for enjoyment by people of all ages


Packed with fulfilling stores that realize the concept of “Shopping is Entertainment”

  • Invited participation by sensory stores that combine experiential consumption with shopping, such as “XEBIO” and “Nojima”
  • An extensive collection of fashion stores including specialty boutiques, imported brands and casual wear
  • There are 293 stores and over 100 types of store format, including multiple department stores, sports and outdoor specialists, cinema complexes and clinic malls to realize one-stop shopping
  • A full range of restaurants, including a buffet featuring mainly local produce to promote local production for local consumption, traditional Japanese-style family restaurants catering to diners of all ages, and a food court of 12 eateries, including popular restaurants from Tokyo

LaLaport Initiatives

Mama with LaLaport Initiative

Mama with LaLaport
The Mama with LaLaport initiative seeks to realize LaLaport facility design and services that reflect a mother’s various expectations of a shopping center based on a “mother-friendly” concept.

“Spaces” to Delight Mothers of Infants and a Full Complement of Fun “Play” Facilities (One example below)

  • The food court has slightly elevated seats that make life easier for mothers of infants, as well as a kids’ zone designed to delight children
  • The second story Kids’ Corner also has children’s toilets, a diaper changing area, and a nursing room, specially fitted out to create a cheerful space for mothers

Click illustration to enlarge

An Extensive Range of Experience and Entertainment Functions for Mothers of Elementary and Junior High School Aged Children (One example below)

  • Outdoor: Mothers and children can enjoy physical movement with the Harvest Experience, futsal, a barbeque, or the railroad attraction
  • Indoor: A full range of entertainment features including “Learn and Play! team Lab Future Park” (tentative name), themed on “learning while playing,” provides opportunities to have fun with children outside of shopping

Mitsui Shopping Park - Kids Club

Thirteen retail properties operated by Mitsui Fudosan Retail Management Co., Ltd., including Mitsui Shopping Park LaLaport launched Mitsui Shopping Park Kids Club, an exclusive members club for children of elementary school age or younger, in October 2014. Members receive various exclusive members’ benefits and are invited to participate in events.

  • Members who make purchases at stores with special Kids’ Club POP in them receive discounts and giveaway.
  • On presenting their Kids’ Club Member’s Card, members are eligible to participate at Kids’ Club Events held at participating facilities. Members receive a stamp for each event they participate in and a prize upon collecting 10 stamps.

Mitsui Fudosan Supports Happy Tomorrows for Families by Participating in “Mama Tomo Papa Tomo”

Mama Tomo Papa Tomo is an initiative to support child-raising by mothers and fathers, sponsored by several companies under the “Happy Tomorrows for Families” concept of Tamahiyo magazine. Mitsui Fudosan is dedicated to sowing many seeds of happiness to increase smiling faces among families.

Mitsui Shopping Park Card Point Service Now Shared

Mitsui Shopping Park Card Saison, which is issued in collaboration with Credit Saison Co., Ltd., was renewed in March 2014 and the point program service has been shared across 32 facilities operated by the Mitsui Fudosan Group.

  • Points can now be shared and accumulated for all eligible facilities for everything from daily shopping to big purchases.
  • Accumulated points can be used at all eligible facilities (500P = ¥500).

Facilities Coexist with Communities through Environmental Measures and Disaster Countermeasures

LaLaport FUJIMI uses LED lighting in common areas and has incorporated greenery on some walls, the rooftop and fences. The facility also has a disaster-resistant communication system and a fully equipped disaster readiness system. The facility has also actively incorporated universal design so that it can be used with confidence by anyone, including people accompanying small children, elderly people, people with physical disabilities, and people from overseas. In this way, the facility helps to make the community environmentally considerate, disaster-resistant and people-friendly.

(1) Environmental initiatives

Approx. 100 kW of solar power panels
By making electricity generation equipment “visible,” the facility promotes awareness of energy-saving.
  Hybrid illumination
Lighting powered by solar and wind power has been positioned near the entrance to the City Office and in the green area park.
Electric vehicle charging stations
Recharging stations for seven vehicles have been established on a level carpark on the National Route 254 Bypass side.
  Cogeneration system
The cogeneration system efficiently uses energy by generating electricity and heat simultaneously from gas. Waste heat is used effectively to help save energy. Two 370 kW generators (740 kW in total).
Measures to reduce trash
Promotion of separate collection and recycling, and ensuring conversion of raw waste into feed and fertilizer.
  Environmental promotion and social contribution activities “&EARTH”
Conduct onsite collection of unneeded clothing and PET bottle caps from households, as well as events to promote understanding of guide dogs, and so forth.

(2) Disaster-readiness initiatives

Cooktop benches
Normally these are used as benches, but in times of emergency, they can be used as cooktops.
  Emergency toilets
These toilets can be set up easily over a manhole during times of emergency.
  • A large capacity adjustment reservoir (approx. 63,000 m3) able to process rainwater from the surrounding area has also been set up on the site.
  • The facility is fully prepared with disaster-readiness systems, including announcement of emergency earthquake notices and an onsite disaster readiness center with disaster resistant communication systems such as satellite phones and an MCA wireless.

(3) Universal design initiatives

  • The facility signage, floor maps, and directories are displayed in four languages - Japanese, English, simplified Chinese, and Korean - to make the facility easier to use for visitors of other languages and nationalities.
  • There are also multifunction toilets for the convenience of people accompanying children, elderly people, wheelchair users, people with ostomies, and so forth. There are three multifunction toilets on each floor, nine in total.
  • For people requiring nursing care, there is a dedicated customer intercom located on the transport plaza side entrance, which is the main entrance.
  • There is parking for 52 wheelchairs near the carpark entrance.

Overview of Mitsui Shopping Park LaLaport FUJIMI

Location 1313-1, Yamamuro 1-Chome, Fujimi City, Saitama Prefecture
Development zone area Approx. 177,000 m2
Construction area Approx. 152,000 m2
Structure Four floor steel frame structure (stores occupy three floors), car park is a five floor steel frame structure
Gross Floor space Approx. 185,000 m2
Store floor space Approx. 80,000 m2
No. of stores 293
Parking spaces Approx. 4,600
Access Approx. 1.5 km from Tsuruse Station, Tobu Tojo Line
Route bus services are planned from Tsuruse Station, Fujimino Station, and Shiki Station on the Tobu Tojo Line, and from Omiya Station and Minami-Yono Station on the JR Lines
Hours of Operation Sale of goods and services 10:00-21:00
Food court and cafes 10:00-21:00
Restaurants 11:00-22:00
*Some stores may have different operating hours.
Design and construction HAZAMA ANDO CORPORATION
Environmental design Ishimoto Architectural & Engineering Firm, Inc. / THE BUCHAN GROUP
Foundation construction Fujita Corporation
Operation and management Mitsui Fudosan Retail Management Co., Ltd.