News Releases

* Information contained in this news release is current as of its date of announcement. Be aware that information contained herein is subject to change without notice.

American entertainment stores, "STARS USA" and "STARS 31" to open!
-supported by the American Embassy-

March 6, 2000
Mitsui Fudosan Co., Ltd.
LaLaport Co., Ltd.

Mitsui Fudosan Co., Ltd. (main office: Chuo-ku, Tokyo, president: Hiromichi Iwasa) and LaLaport Co., Ltd. (main office: Funabashi-shi, Chiba, president: Makoto Takahashi) will be opening a retail store and a virtual store in early April 2000.

The retail store, "STARS USA" will and open on April 20 and be operated by LaLaport within Tokyo Bay LaLaport, one of Japan's largest shopping centers. The virtual store, "STARS 31" (URL: will be the internet version of the retail store, operated by Mitsui Fudosan and open on April 1.

The entertainment store will be unique for being a combination of a retail store and virtual store. Various problems that are associated with on-line transactions, such as payment, credibility of the merchandise and the stores, will be solved by having an actual retail store. The internet will be used not only to provide consumers with product information, but a means to collect product information, so that the stores can provide updated trend information.

We are very fortunate to have the American Embassy's support this project. "STARS USA" and "STARS 31", with the support of the American Embassy and the cooperation of the various American state tourism offices, will be providing a wide variety of information on sports, music, art and American culture, and more, to the consumers.

"STARS USA" will be a 1157m2area and be a central part of LaLaport 3, currently under construction and slated to open on April 20. The concept is "to experience America, only one hour away", and provide and exchange the latest information on American cultural trends. Some keywords of the "shop within the shop" will be, "rare", "limited edition", "premiering in Japan". A central store will be ZAPZAKKA, a store directly operated by LaLaport. Others include popular shops from the Daikanyama and Shimokitazawa areas, and the creative imported merchandise that they offer. There will be trendy foods and a multimedia corner, to offer "American taste" in a variety of ways.

"STARS 31" will have stationery, cosmetic goods and other imported merchandise, as well as American celebrity autographed goods, that are hard to find in Japan. These items will be provided to the customers in a timely manner. Semi-ordered goods, customized orders, auctions are other ways that consumers can find on this site. They will be able to enjoy the "STARS USA" environment, the newest type of entertainment retail store, 24 hours a day.

We will use the most updated versions of security software, such as the firewall, for security and privacy purposes. This will be for the customers' security as well as ours.

"STARS USA" and "STARS 31" , a collaboration of a retail site and a virtual site, will provide a new type of entertainment store, where the customers can visit and experience facets of America they have never seen before.

STARS USA shop outline

STARS 31 site outline

system outline shart

STARS USA shop images

STARS 31 screen image