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IR

Digital Transformation Strategy

As an industrial developer,
we will promote DX and work to
drive business transformation
and innovation.

Nobuhiko Mochimaru
Director
Executive Managing Officer (In charge of DX)

Digital Transformation StrategyDigital Transformation Strategy

Under the Group long-term vision & INNOVATION 2030, we position DX as an important form of infrastructure that underpins our strategy to realize the Group’s vision: “contribute to the creation of added value for society as an industrial developer.” Factors such as the digital shift and the evolution of generative AI are dramatically changing social and industrial values, and it is expected that lifestyles and working styles will become even more diverse in the environment surrounding the real estate industry. It is my belief that promoting DX will be essential in responding to these changes in the environment and increasing corporate value. Guided by & INNOVATION 2030, we have formulated a new DX policy, DX VISION 2030, and the Group is working as one to promote DX with the dual goals of establishing a business model that combines the real and digital worlds and the promotion of innovation.
Under our competitive strategy, on which we place the greatest importance, we are endeavoring to provide experiential value that meets the diversifying needs of each and every one of our customers through the combination of real and digital media, and by working on differentiation in each business and in neighborhood creation. We will also strive to provide value through DX by, for example, advancing the provision of places and communities that leverage the various networks and the customer base of more than 16 million people that we have built up to now, and by creating digital solutions that leverage our relationships with a wide range of stakeholders.
To support these efforts, we are not only hiring expert personnel specializing in the digital field but also maintaining more of a focus on developing DX business personnel who are familiar with both our business and digital technologies. Furthermore, through the utilization of data that combines generative AI and conventional AI, we will accelerate the strengthening of our competitiveness. To maintain and improve competitiveness and safety in a rapidly evolving digital environment, we are also actively working on strategic system renewal and the strengthening of infrastructure security, which form the foundation for promoting DX. In particular, amid the increasing sophistication of cyberattacks that target companies, the Group has positioned cybersecurity measures as an important management issue. We are working to strengthen comprehensive measures across all Group companies, including those overseas, and are thoroughly monitoring and making decisions at the management level. This includes establishing a system for regular reporting to senior management. Going forward, we will make our infrastructure security standards even more advanced and put in place a secure and advanced digital environment.(P.87

  • Annual publication of the DX White Paper
    To ensure that shareholders, investors, customers, business partners, and other parties understand the status of progress made in promoting the Group’s DX, we have published our DX White Paper every fiscal year since fiscal 2020. In its pages we compile instances of the Group’s DX promotion, results, and the value provided to customers.

    https://www.mitsuifudosan.co.jp/dx/dx_hakusyo.pdf (in Japanese only)
    • Annual publication of the DX White Paper

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