OUR BUSINESS

Business innovation Planning Department

Mitsui Fudosan's Business innovation Planning Department

We are creating a new business model that goes beyond the boundaries of the conventional real estate business. The keys to this are the use of digital technology and flexible thinking. We are advancing robust, speedy, dynamic business creation based on a steady stream of new ideas.

We keep pace with accelerating changes in lifestyles with the aim of creating new value through the combination of digital technology and real estate assets.
By utilizing the power of individuality to pursue wide-ranging innovation and developing specialist personnel in strategic areas by diversifying organizations, we are driving innovation forward across the entire Group.

Initiatives for Strategic Themes

By moving beyond the boundaries of real estate to cross over into the digital, we are creating diverse organizations in collaboration with external partners, and developing new businesses in the strategic domains of "work", "live" and "enjoy" to create new innovation.

Initiatives for Strategic Themes

MAG!C Project Proposal System

We provide an opportunity for our employees with business ideas that allows them to start their own business utilizing the Company's resources and expertise to the maximum possible extent. Currently, there are over 10 ongoing projects with various business themes and concepts.

Project Example

Project Example

GREENCOLLAR

In Japan and New Zealand, which have completely opposite seasons, we produce high quality table grapes and sell them around the world throughout a year. We are working to resolve social issues in the agricultural field through technological transfer and innovative production technologies and training human resources.

Establishing Business Development Bases

Establishing Business Development Bases

WARP STUDIO

We established WARP STUDIO in the Yaesu district of Tokyo's Chuo-ku as an in-house business development base under the concept of accelerating creativity away from the head office. Multiple new projects composed of different teams are moving ahead including projects created from the MAG!C project proposal system, Mitsui Fudosan Group companies and projects combined with alliance companies.

Group Companies