Creating Neighborhoods while Utilizing the “Power of Sports”
Seventeenth Mitsui Fudosan Sports Academy for Tokyo 2020
Movement toward the Tokyo 2020 Olympic and Paralympic Games
Sport Climbing Academy to be Held at LaLaport TOKYO-BAY
on Sunday, December 8
November 22, 2019
Mitsui Fudosan Co., Ltd.
Mitsui Fudosan Residential Co., Ltd.
Tokyo, Japan, November 22, 2019—Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, and Mitsui Fudosan Residential Co., Ltd. (Chuo-ku Tokyo, President: Kiyotaka Fujibayashi) will hold the Seventeenth Mitsui Fudosan Sports Academy for Tokyo 2020 on Sunday, December 8, 2019 as part of movement toward the Tokyo 2020 Olympic and Paralympic Games.
Mitsui Fudosan, a Tokyo 2020 Gold Partner in the category of Real Estate Development, will host the Mitsui Fudosan Sports Academy for Tokyo 2020 event, which is part of a program officially recognized by the Tokyo 2020 Olympic and Paralympic Games, and implement it in cooperation with the Tokyo Organising Committee of the Olympic and Paralympic Games (hereinafter “Tokyo 2020 Organising Committee”). Top-class athletes are invited to be instructors, and with their guidance participants experience Olympic and Paralympic sport events. Holding the academy in an area where Mitsui Fudosan is engaged in neighborhood creation will help to invigorate the community and foster enthusiasm for the Tokyo 2020 Olympic and Paralympic Games.
The seventeenth event, a sport climbing academy, will be held with athletes Akiyo Noguchi, Miho Nonaka, and Kokoro Fujii as instructors at Mitsui Fudosan’s LaLaport TOKYO-BAY retail facility. Sport climbing has been added to the Tokyo 2020 Olympic Games as an official competitive event with three disciplines: lead, bouldering, and speed.
Overview for the Seventeenth Sports Academy Event: Sport Climbing Academy
| Name | Seventeenth Mitsui Fudosan Sports Academy for Tokyo 2020 Sport climbing academy |
|---|---|
| Date | Sunday, December 8, 2019 First event: 11:00–12:00 (Admission: 10:30–11:00) Second event: 13:00–14:00 (Admission: 12:30–13:00) Third event: 15:00–16:00 (Admission: 14:30–15:00) |
| Applicants | First event: Elementary school students Second event: Elementary school students Third event: Middle and high school students |
| Number of participants | Around 60 (20 per event) |
| Admission | Free |
| Venue | GRAVITY RESEARCH TOKYO-BAY (Mitsui Shopping Park LaLaport TOKYO-BAY, South Hall 3F) |
| Instructors | Akiyo Noguchi, Miho Nonaka, and Kokoro Fujii |
| Organizer | Mitsui Fudosan Co., Ltd. |
| Cooperation | The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020 Organising Committee) |
| Supporters | Japanese Olympic Committee (JOC), Japanese Para-Sports Association, Japanese Paralympic Committee (JPC), and Japan Sports Agency |
| Special sponsorship | Mitsui Fudosan Residential Co., Ltd. |
Mitsui Fudosan Sports Academy for Tokyo 2020 events have been held from Nihonbashi, where Japan’s five major highways all started, to the Tokyo bayside Wangan area and in elementary and junior high schools and LaLaport facilities in areas where Mitsui Fudosan is engaged in urban development. Looking ahead, the plan is to hold events in places throughout Japan, including retail facilities that Mitsui Fudosan operates such as Tokyo Midtown, LaLaport and MITSUI OUTLET PARK. By enabling direct contact with top-class athletes, the Academy will create connections with many people, starting with the children living in those districts, and will vitalize urban communities, thereby creating a legacy that will continue into the future.
Scenes from Past Events at the Mitsui Fudosan Sports Academy for Tokyo 2020 (reference)
Opening Ceremony
Opening Ceremony
Seventh Mitsui Fudosan Sports Academy for Tokyo 2020: Climbing Academy
Eighth Mitsui Fudosan Sports Academy for Tokyo 2020: Wheelchair Rugby Academy
Ninth Mitsui Fudosan Sports Academy for Tokyo 2020: Gymnastics Academy
Tenth Mitsui Fudosan Sports Academy for Tokyo 2020: Basketball Academy
Fourteenth Mitsui Fudosan Sports Academy for Tokyo 2020: Table Tennis Academy
Fifteenth Mitsui Fudosan Sports Academy for Tokyo 2020: Tennis Academy
The Philosophy of Mitsui Fudosan’s Urban Development Utilizing the “Power of Sports”
Sports not only improve the mental and physical health of people through actions such as “Doing,” “Watching” and “Supporting,” it also creates new connections and has the power to revitalize communities. For Mitsui Fudosan, whose Group Statement includes an aim for a community that brings affluence and comfort to urban living and targets creation of communities that get better as they age, sees sports as an important element for attractive urban development and promotes utilization of the “Power of Sports” in urban development.
Moreover, as the Olympic and Paralympic Games Tokyo 2020 Gold Partner in the category of “Real Estate Development”, Mitsui Fudosan has created the slogan of “BE THE CHANGE” and seeks to change itself under the themes of “Communicating,” “Connecting” and “Accepting,” and to use urban development as a base that will create positive change in the people, communities and society that it aims to transform.
Mitsui Fudosan’s Slogan for 2020
The logo of BE THE CHANGE, which carries the meaning of each person bringing about their own change, has been designed with the motif of a “Wind” changing the world. The symbol painted in the two Mitsui Fudosan corporate colors conveys the image of a “Bird riding the wind and flying through the skies.” The slogan contains the philosophy of “If people change, they can change the world” for 2020 and beyond.
Mitsui Fudosan’s Urban Development Utilizing the "Power of Sports" Project Results
| List of Projects | |||
|---|---|---|---|
| 2015 | October | Nihonbashi City Dressing (Nihonbashi area) |
|
| 2016 | January–March | Mitsui Fudosan Ice Rink in Tokyo Midtown
(Tokyo Midtown) |
|
| April | 1st Mitsui Fudosan Sports Academy for Tokyo 2020: Gymnastics Academy/Wheelchair Rugby Academy
(Nihonbashi Mitsui Hall) |
||
| August | 2nd Mitsui Fudosan Sports Academy for Tokyo 2020: Badminton Academy
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU) |
||
| August | Mitsui Fudosan Presents Roppongi City Dressing for Tokyo 2020
(Tokyo Midtown) |
||
| August | Challenge Park by Mitsui Fudosan
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU) |
||
| September | Nihonbashi City Dressing for Tokyo 2020
(Nihonbashi area) |
||
| October | 3rd Mitsui Fudosan Sports Academy for Tokyo 2020: Climbing Academy
(Nihonbashi Mitsui Hall) |
||
| November | 4th Mitsui Fudosan Sports Academy for Tokyo 2020: Gymnastics Academy
(Gotenyama Elementary School, Shinagawa-ku) |
||
| November | 5th Mitsui Fudosan Academy for Tokyo 2020: Athletics Academy
(Toyomi Elementary School, Chuo-ku) |
||
| November | Mitsui Fudosan Challenge Stadium for Tokyo 2020: Paralympics Support Event (Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU) |
||
| 2017 | January - March | Mitsui Fudosan Ice Rink for Tokyo 2020
(Tokyo Midtown) |
|
| January and February | 6th Mitsui Fudosan Sports Academy for Tokyo 2020: Ice Skating Academy
(Tokyo Midtown) |
||
| May | Mitsui Fudosan CLIMBING PARK for Tokyo 2020 (Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU) |
||
| May | 7th Mitsui Fudosan Sports Academy for Tokyo 2020: Climbing Academy
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU) |
||
| July | 8th Mitsui Fudosan Sports Academy for Tokyo 2020: Wheelchair Rugby Academy
(Joto Elementary School, Chuo-ku) |
||
| July | 9th Mitsui Fudosan Sports Academy for Tokyo 2020: Gymnastics Academy
(Hino Gakuen, Shinagawa-ku) |
||
| August | 10th Mitsui Fudosan Sports Academy for TOKYO 2020: Basketball Academy (Katayanagi Arena) |
||
| September | 11th Mitsui Fudosan Sports Academy for Tokyo 2020: Soccer Academy and Nutrition Seminar presented by Meiji Holdings Co., Ltd.
(MIFA Football Park, Toyosu) |
||
| October | Nihonbashi City Dressing for Tokyo 2020
(Nihonbashi area) |
||
| October - November | Mitsui Offices Sports Festival for TOKYO 2020: Futsal Cup 2017
(Tokyo suburbs) |
||
| December | 12th Mitsui Fudosan Sports Academy for Tokyo 2020: Ice Skating Academy
(Mitsui Fudosan SPORTS LINK CITY FUN-TE!, Ice Rink Sendai) |
||
| 2018 | January–March | Mitsui Fudosan Ice Rink for Tokyo 2020
(Tokyo Midtown) |
|
| February | 13th Mitsui Fudosan Sports Academy for Tokyo 2020: Ice Skating Academy
(Tokyo Midtown) |
||
| June | Mitsui Offices Sports Festival for TOKYO 2020: 3X3
(Toyosu Tent Dome, Tokyo Midtown) |
||
| August | Out of the Ordinary 2020 Exhibition by Mitsui Fudosan
(Tokyo Midtown Hibiya) |
||
| August | Tokyo 2020: Let’s 55 -Let’s Go! Go!- with Mitsui Fudosan
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU) Sponsor: Tokyo 2020 Organising Committee, Co-Sponsor: Mitsui Fudosan Co., Ltd. |
||
| August | 14th Mitsui Fudosan Sports Academy for Tokyo 2020: Table Tennis Academy
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU) |
||
| October - November | Mitsui Offices Sports Festival for TOKYO 2020: Futsal Cup 2018
(Toyosu Tent Dome) |
||
| December | 15th Mitsui Fudosan Sports Academy for Tokyo 2020: Tennis Academy
(Yoshida Memorial Tennis Training Center) |
||
| 2019 | March | TRY! TOKYO 2020
(Kasumigaseki Building, Shinjuku Mitsui Building) |
|
| May | Tokyo 2020: Let’s 55—Let’s Go! Go!—with Mitsui Fudosan
(Mitsui Shopping Park Urban Dock LaLaport TOYOSU) |
||
| May | Mitsui Fudosan Sports Academy for Tokyo 2020
[Sixteenth Sports Academy: Basketball Academy] (Mitsui Shopping Park Urban Dock LaLaport TOYOSU) |
||
| June | Mitsui Offices Sports Festival for TOKYO 2020: 3x3 Cup
(Toyosu Dome) |
||
| June | Design Talk with Asao Tokoro: “Individuals, Groups, and Order—A Conversation about Crests and Patterns—”
(Muromachi Mitsui Hall) |
||
| July | The “Super Unusual 2020 Exhibition” by Mitsui Fudosan (Tokyo Midtown Hibiya) |
||
| July | Nihonbashi City Dressing for Tokyo 2020 (Nihonbashi area) |
||
| September | Mitsui Offices Sports Night: Sport Climbing (B-PUMP TOKYO Akihabara) |
||
| October–
November |
Mitsui Offices Sports Festival for TOKYO 2020: Futsal Cup 2019 (Toyosu Dome) |
||
*The bold-faced events are recognized under the Tokyo 2020 Official Programme.
Contributing to the SDGs
The Sustainable Development Goals (SDGs) are 17 goals that were adopted at the United Nations in 2015. Mitsui Fudosan will contribute to achieving these goals while connecting with various stakeholders through neighborhood creation and business activities.
The Company is carrying out this project for the purpose of progressing the third and fourth targets of the SDGs.
< Applicable SDG >
| Goal 3 | Ensure healthy lives and promote well-being for all at all ages. |
|---|---|
| Goal 4 | Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. |
*The SDGs were adopted unanimously by member states of the United Nations as part of the 2030 Agenda for Sustainable Development at the Millennium Summit in September 2015. They include 17 comprehensive goals that should be undertaken and are applicable to the entire international community, including advanced countries.
Mitsui Fudosan supports the Tokyo 2020 Olympic and Paralympic Games as a Tokyo 2020 Gold Partner in the category of Real Estate Development. Mitsui Fudosan Residential Co., Ltd. is a Mitsui Fudosan Group company.