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July 30, 2020
Mitsui Fudosan Co., Ltd.
Mitsui Fudosan Hotel Management Co., Ltd.
Tokyo, Japan, July 30, 2020 – Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, Japan, and Mitsui Fudosan Hotel Management Co., Ltd. announced today the opening of a new hotel brand, “sequence,” which had been postponed from the initial schedule to prevent the spread of COVID-19.
As a means of new staying value in response to diversifying needs, the brand will provide unique spaces and experiences in which guests can enjoy gentle connections with people and towns.
A new mixed-use project born within MIYASHITA PARK that combines a park, retail property and a hotel, in close proximity to Shibuya Station where redevelopment is underway. Wide spaces, such as the lobby lounge, which seamlessly connects to the park, and a rooftop bar offering an expansive view of Shibuya, overflow with an open feeling.
Location: MIYASHITA PARK North, 6-20-10
Jingumae, Shibuya-ku, Tokyo
sequence MIYASHITA PARK (exterior view)
With an open terrace that expands onto Karasuma Dori Avenue and kind, friendly staff, this is an attractive space where guests can experience Kyoto in new ways, such as The BATH and THE SAUNA, which express a Zen-like worldview.
Location: 409 Gojo Karasumacho, Shimogyo-ku,
sequence KYOTO GOJO (lounge))
The hotel features an open terrace and a large projector screen surrounded by the Kanda River and a water feature, which further accentuate the town’s entertainment elements. It provides a space in which guests can fully savor the afterglow of their enjoyment in the Suidobashi area.
Location: 2-22-17, Kanda-Misakicho, Chiyoda-ku, Tokyo
(CG image of exterior view)
There is a gentleness when people connect with the world.
Pleasant connections with other people and towns
Uniqueness of open spaces and land which can be enjoyed as one likes
Elegance that allows people to relax both mind and body
We have created the new hotel brand sequence with the aim of providing that kind of new staying value.
The word “sequence” is associated with connections, links, the flow of events, and continuity.
This word was chosen as the name of the hotels with the idea that they should be places where people can freely create and fashion their own way to stay, spend unique, unrepeatable times, and connect with diverse people, goods, and concepts.
S In this age, which is called the “Age of Individuality” due to the development of social media, we would like this to be a hotel that can provide “experience and time” to respect each other and form gentle connections.
This is a project in which we worked hard on the creation of a new, next-generation hotel unconstrained by the prior wisdom and methods of the hotel industry by working with external top creators, tag-team style, to give play to their respective strengths and know-how in the planning and operation of the hotels.
sequence provides guests with free time and ways to spend it under the concepts of SMART, OPEN and CULTURE, based on the principle of “gentle connections”
sequence provides guests with free time and ways to spend it under the concepts of SMART, OPEN and CULTURE, based on the principle of “gentle connections"
The hotel provides shared spaces that are open for anyone to use freely. These can be used by people on their own or for communication between guests. The wide-open café and restaurant, which connect to the outdoors, help to avoid the “Three Cs.”
The hotel plans to include various features such as interiors and art that evoke the culture of the town and community events that will create encounters between the guests and local people. In addition, local creators and artists will be invited to use spaces in the hotel to disseminate a new culture.