Fitting Rooms for Multiple Stores with Online Reservations and Obtaining Fashion Advice Based on 3D Data Measurements
[ LaLaport CLOSET ]
Opening March 18 Inside Mitsui Shopping Park LaLaport TOKYO-BAY
Providing a new form of shopping enjoyable for families with an adjoining children’s play area and café lounge

March 17, 2021
Mitsui Fudosan Co., Ltd.

Tokyo, Japan, March 17, 2021—Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, announced today that LaLaport CLOSET will open on 1F NORTH of the Mitsui Shopping Park LaLaport TOKYO-BAY in Funabashi, Chiba Prefecture, on Thursday, March 18, 2021, becoming a place where customers of all types, from single visitors to families, can enjoy shopping together in one place through new services.

Mitsui Shopping Park is promoting a move to omni-channels which will realize provision of new customer experiences revolved around real-world facilities and Mitsui Shopping Park &mall, the official Mitsui Shopping Park online shopping website. &mall DESK, which fuses &mall and real-world facilities, is being rolled out at Mitsui Shopping Parks throughout Japan. LaLaport CLOSET is a new attempt to further strengthen this move.

LaLaport CLOSET offers receipt of products purchased through &mall, fitting and returns, the same functions conventionally offered by &mall DESK. This is in addition to a service that allows customers to try on items reserved online from multiple stores before they are purchased, fitting rooms spacious enough to fit baby strollers, introduction of functions the whole family can enjoy like a children’s play area and café lounge, and enhancement of various peripheral functions related to shopping, all gathered in one place. We are also considering expanding to introduce this in more facilities.

Mitsui Fudosan will continue to provide customers with more comfortable and convenient shopping experiences, while working to make shopping more efficient for customers and enhance the appeal of Mitsui Shopping Park.

< LaLaport CLOSET website: https://www.lalaportcloset.mitsui-shopping-park.com/top/ (Japanese) >

Key Points of this Press Release

&mall DESK, which allows customers to pick up, try on and return products purchased through &mall, has evolved into LaLaport CLOSET, which does all that and also adds a pack of functions to make it enjoyable for families, such as a children’s play area and café lounge. It will open on Thursday, March 18 at LaLaport TOKYO-BAY.

■Main Functions of LaLaport CLOSET

1. 1. Service enabling online reservations for fittings of clothes before they are purchased. Possible to try on numerous products from multiple stores within LaLaport TOKYO-BAY at the same time.
2. Adjoining fully-equipped children’s play area and café lounge where families can have fun while trying on clothes.
   Spacious fitting rooms are roomy enough to allow families, baby strollers or friends to enter together Utilize 3D smart & try, a 3D measuring service provided by Wacoal Corp. that lets customers analyze their own body shape 3D CLOSET powered by 3D smart & try, a fashion advice service is provided to match the data.
3. Started a new service to interact with customers, and make suggestions for product coordination using the clothes that customers have with them.
4. A show room and shopping zone that brings together fashion and cosmetics from stores within and outside of LaLaport TOKYO-BAY

Image of LaLaport CLOSET