Mitsui Fudosan Launching Initiative to Address Fashion Industry Issues
Opening a Site in Kisarazu for Creating a New Clothing Cycle on Thursday, June 8

May 17, 2023
Mitsui Fudosan Co., Ltd.

Exterior image of KISARAZU CONCEPT STORE

Tokyo, Japan, May 17, 2023 – Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, announced today that it will open KISARAZU CONCEPT STORE (hereinafter “the site”) in Kisarazu City, Chiba Prefecture on Thursday, June 8, 2023. The site will create a new clothing cycle as a step towards solving fashion industry issues.

Many brands and organizations are taking an array of measures to tackle issues faced by the fashion industry, including steps to reduce overstock and build supply chains that are easy on the environment. As a developer and operator of numerous retail facilities in Japan and overseas, Mitsui Fudosan is working with its partners to resolve such issues.

Along with spotlighting irregular items, dead stock lying dormant in warehouses, and other products that have not reached customers through the retail distribution channel so far, introducing new materials and new forms of creation such as upcycling, and otherwise provoking thought about the future of the fashion industry, Mitsui Fudosan will establish the site in Kisarazu as a place where customers can enjoy a whole new kind of shopping experience.

Mitsui Fudosan will put its “Growing Together” business policy for its retail facilities into practice by tackling brand companies’ inventory-related issues while delivering a new type of shopping experience.

In addition, Mitsui Fudosan will contribute to creating a sustainable society by promoting steps to recycle clothing into soil, eco-friendly fuel, and so forth as well as supporting the activities of companies and organizations conducting research on technologies therein.

The site will provide a venue for brands, customers, and companies, academia, and organizations that are developing new technologies and conducting research to come together and form connections with each other. It will also be a starting point for conveying information, and creating a cycle of corporate support.

Features of the site

A place that delivers a new clothing cycle as a sensory and physical experience to visitors while they enjoy shopping

1. Participation-based system linking customers’ admission fees to support of activities
2. CIRCULAR FARM by Cresava Co., Ltd. creating a farm from clothing
3. Research activities by Kindai University and Bunka Gakuen University to create next-generation renewable energy from clothing
4. THE OPEN CAFÉ by KURADASHI Co., Ltd. and Foods Creation Inc. puts to use food at risk of waste
5. FITTING STUDIO for trying on clothing to one’s heart’s content
6. POP UP STAGE introducing various brands’ initiatives and items

< Excerpt of companies endorsing and cooperating with the initiatives (listed in alphabetical order) >

Overview of the initiatives

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< Reference information >

Smiles Co., Ltd. news release (Japanese language only):
https://prtimes.jp/main/html/rd/p/000000062.000060866.html
KURADASHI Co., Ltd. news release (Japanese language only):
https://corp.kuradashi.jp/news/23-05-17

Mitsui Fudosan’s first retail property to obtain ZEB certification, the highest rank in BELS evaluation

KISARAZU CONCEPT STORE is equipped with over 900 solar panels to generate energy on-site. Other measures were also taken to conserve energy, such as using a continuous sawtooth-shaped roof to bring natural lighting in from high side lights, in addition to enhancing building envelope performance. Such steps to generate and save energy reduced the facility’s planned primary energy consumption by over 100%. It is Mitsui Fudosan’s first retail property to obtain ZEB certification, the highest rank in an evaluation based on BELS (Building-Housing Energy-efficiency Labeling System).

The “& EARTH” principle

Based on its philosophy of seeking to link diverse values, coexist in harmony with society and achieve a sustainable society, as symbolized by the Mitsui Fudosan “ ” logo, the Mitsui Fudosan Group has adopted “ ” as its Group Vision and is working to foster social and economic development as well as global environmental preservation.
“ ” expresses the Group’s recognition that urban development is interlinked with the planet and its aim of a society that enriches both people and the planet.

Mitsui Fudosan Group’s Contribution to SDGs

https://www.mitsuifudosan.co.jp/english/esg_csr/
The Mitsui Fudosan Group aims for a society that enriches both people and the planet under the principles of coexist in harmony with society, link diverse values and achieve a sustainable society, and advances business with an awareness of the environment (E), society (S) and governance (G), thus promoting ESG management. By further accelerating its ESG management, the Group will realize Society 5.0, which the Japanese government has been advocating, and contribute significantly to achieving the SDGs.
Additionally, the Group formulated the following Group guidelines related to “Realize a Decarbonized Society” and “Diversity & Inclusion Promotion” in November 2021. The Mitsui Fudosan Group will continue to work toward solving social issues through neighborhood creation.

[References]
・Group Action Plan to Realize a Decarbonized Society
https://www.mitsuifudosan.co.jp/english/corporate/news/2021/1124/
・Diversity & Inclusion Promotion Declaration and Initiative Policy
https://www.mitsuifudosan.co.jp/english/corporate/news/2021/1129_02/

* The initiatives covered in this press release are contributing to four of the UN’s SDGs.