Nihonbashi to host another summer program of gourmet food and cultural events, with last year's popular Nihonbashi Shaved Ice Festival also returning
ECO EDO Nihonbashi 2024 – Enjoy “Cool Edo” with all five senses
A full calendar of events to enjoy the elegant streets and ECO coolness of Nihonbashi in cool yukata
July 12 (Fri) - September 1 (Sun), 2024 in the Nihonbashi, Yaesu and Kyobashi areas
June 13, 2024
ECO EDO Nihonbashi Executive Committee
Nihonbashi Muromachi Area Management
Mitsui Fudosan Co., Ltd.
Tokyo, Japan, June 13, 2024 - Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, announced today that the ECO EDO Nihonbashi Executive Committee and Nihonbashi Muromachi Area Management will hold their traditional summer event, ECO EDO Nihonbashi 2024 – Enjoy “Cool Edo” with all five senses, from July 12 (Fri) to September 1 (Sun) 2024, marking the 16th time the event has been held.
This year's ECO EDO Nihonbashi will feature a range of events under the theme, “Nihonbashi - a neighborhood to enjoy in your yukata.” Ideally experienced in yukata (light summer kimonos), the event will help visitors beat the heat with traditional summer customs that draw on age-old ECO knowledge, including summer dishes from the ecoedo menu, Summer Windchime Music Spots, and Japan’s summer custom of uchimizu (sprinkling water) at the “Sprinkle Water when it’s Sunny in Nihonbashi!” Nihonbashi event.
For the second year in a row, this year’s event will also feature the Nihonbashi Shaved Ice Festival, where kakigori (shaved ice) created by pastry chefs who have honed their skills at Nihonbashi's long-established stores in Japan and overseas will sell their creations under one roof. Visitors can also simply turn up at Nihonbashi Yukata Station to rent yukata for a stroll around the neighborhood. These are just some of the many planned events best experienced in Nihonbashi this summer. Picturesque and elegant Nihonbashi is ready again this year to help visitors cool down and beat the summer heat.
Also this year, the events in Nihonbashi will be part of a wider summer program called “Cool Japanese Summer and Eco-friendly Living,” held in collaboration with three other Tokyo areas (Tokyo Midtown [Roppongi], Tokyo Midtown Hibiya, Tokyo Midtown Yaesu) where Mitsui Fudosan is working with local communities in area management. The Company hopes visitors will take the time to visit all four areas to enjoy the cool of Japan’s eco-friendly summer customs.
■ECO EDO Nihonbashi 2024 official website: https://www.nihonbashi-tokyo.jp/en/ecoedo/
*Dedicated website launched on June 13 (Thu) to be progressively updated
Key Points of ECO EDO Nihonbashi 2024
Enjoy “Cool Edo” with all five senses – Enjoy the atmosphere of Nihonbashi as you stroll around in your yukata
In Nihonbashi, where tradition and innovation meet, visitors can stroll the neighborhood’s elegant streets in their yukata, utilizing wisdom cultivated during the Edo era for the Japanese to live environmentally friendly lives, we provide a way to get through summer that is unique to Nihonbashi.
Rent a yukata from Nihonbashi Yukata Station
Cool down with the sights and sounds of wind chimes
Feel cooler with dishes from the summer ecoedo menu
Take the heat out of Nihonbashi with uchimizu
Cool down with shaved ice desserts
A choice selection of kakigori at the Shaved Ice Festival
ECO EDO Nihonbashi 2024 – Enjoy “Cool Edo” with all five senses – Event Overview
| Period | July 12 (Fri) - September 1 (Sun), 2024 |
|---|---|
| WEB | Nihonbashi notice page ■Japanese site: https://www.nihonbashi-tokyo.jp/ecoedo/ ■English site: https://www.nihonbashi-tokyo.jp/en/ecoedo/ *Dedicated website to launch in Japanese on June 13 (Thu), followed by an English site on June 28 (Fri); sites to be progressively updated. |
| Organizers | ECO EDO Nihonbashi Executive Committee, Nihonbashi Muromachi Area Management |
| Special co-sponsor | Mitsui Fudosan Co., Ltd. |
| Supported by | Chuo Ward, Chuo City Tourism Association |
| Partners | Amazake Yokocho Shopping Street Association, Nihonbashi Kitazume Shopping Street Association, Nihonbashi Area Renaissance 100 Year Planning Committee, Nihombashi-Miyoshikai, Nihonbashi Restaurant Association, Ningyocho Shopping Street, Hamacho Shopping Street Association, Famous Bridge Nihonbashi-Meikyou, others |
| Support | COREDO Nihonbashi, COREDO Muromachi 1-3 and Terrace, Takashimaya Annex, Tokyo Tatemono Co., Ltd., Toray Industries, INC., Nihonbashi Takashimaya S.C., Nihonbashi Mitsui Tower, Nihombashi Mitsukoshi Main Store, Mandarin Oriental Tokyo, Mitsui Main Building, Mitsui Garden Hotel Nihonbashi Premier, YUITO/YUITO ANNEX (Nomura Real Estate Development Co., Ltd.), others |
ECO EDO Nihonbashi 2024 main image