―Aiming for Neighborhood Creation that Utilizes
the Power of Sports and Entertainment―
Mitsui Fudosan Enters into Sponsorship Agreements with
JOC, JPC, JBA, and JWRF
Supporting TEAM JAPAN as a Partner for Neighborhood Creation
April 11, 2025
Mitsui Fudosan Co., Ltd.
Tokyo, Japan, April 11, 2025 - Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, announced today that it had entered into sponsorship agreements with the Japanese Olympic Committee (JOC), Japanese Paralympic Committee (JPC), Japan Basketball Association (JBA), and Japan Wheelchair Rugby Federation (JWRF) as a partner in neighborhood creation in real estate development.
Under the slogan “BE THE CHANGE,” since 2016, Mitsui Fudosan has engaged in various neighborhood creation projects that utilize the power of sports such as Miyashita Park and LaLa arena TOKYO-BAY.
“Expand into new asset classes” is one of the business strategies set out in & INNOVATION 2030, our long-term vision formulated in April 2024. We will therefore further accelerate neighborhood creation projects that harness the power of sports and entertainment that we have been working on so far, aiming to maximize real-world experiential value.In April 2015, Mitsui Fudosan became a Gold Partner in neighborhood creation of the Tokyo 2020 Olympic and Paralympic Games (hereafter, “Tokyo 2020 Games”) in the category of real estate development. We also supported TEAM JAPAN as a Partner for neighborhood creation in the Paris 2024 Olympic and Paralympic Games (hereafter, “Paris 2024 Games”).
Mitsui Fudosan shares the philosophy and mission of the JOC and JPC that aim to realize a diverse, harmonious, and inclusive society, and will continue to support TEAM JAPAN as a partner, as well as promote value co-creation through collaboration among partners, and work on neighborhood creation utilizing the power of sports and entertainment through various measures.
TEAM JAPAN thank-you event for supporters after Paris 2024 Olympic and Paralympic Games
Nihonbashi City Dressing 2024
Ganbare! Stadium
LaLa arena TOKYO-BAY
Sponsorship Overview
(1) Sponsored sports organizations and overview of agreement
| Organization name | Sponsorship period | Sponsorship agreement program | Sponsor title | Emblem/mark |
|---|---|---|---|---|
| JOC | March 2025 to December 2028 | TEAM JAPAN Partnership Program 2025–2028 | TEAM JAPAN Gold Partner for neighborhood creation JOC Gold Partner in neighborhood creation |
 |
| JPC | March 2025 to December 2028 | TEAM JAPAN Partnership Program 2025–2028 | TEAM JAPAN Gold Partner for neighborhood creation JPC Official Partner in neighborhood creation |
 |
| JBA | March 2025 to March 2029 | Official Partner | JBA Official Partner in neighborhood creation |  |
| JWRF | April 2025 to March 2029 | Top Partner | JWRF Top Partner in neighborhood creation |  |
(2) Sponsored athlete
| Sport | Sport climbing |
|---|---|
| Name | Miho Nonaka |
| Hometown | Tokyo |
| Sponsorship period | March 2025 to December 2026 |
| Main results |
|
Examples of Neighborhood Creation that Harnesses the Power of Sports and Entertainment
（1）MIYASHITA PARK
| Location | 6-20-10 Jingumae, Shibuya-ku, Tokyo |
|---|---|
| Nearest rail stations | Approx. 3-minute walk from Shibuya Station on the JR Yamanote Line, Saikyo Line, and Shonan Shinjuku Line; Tokyo Metro Hanzomon Line, Ginza Line, and Fukutoshin Line; Tokyu Toyoko Line and Den-en-toshi Line; and Keio Inokashira Line |
| Scale/structure | Municipal Park in Shibuya Ward Retail buildings South block Steel structure, 1st floor to 4th floor North block Steel, steel reinforced concrete, and reinforced concrete structure, 1st floor to 3rd floor Hotel building Steel structure, 4th floor to 18th floor (240 guest rooms) |
| Site area | Approx. 115,604 ft2 (approx. 10,740 m2) |
| Total floor area | Approx. 495,140 ft2 (approx. 46,000 m2) |
| Opening | July 2020 |
| Sports-related initiatives | In addition to the existing skate park and climbing wall, which have been popular with residents and visitors over the years, the park’s south block has a sand-coated multipurpose sports facility so that anyone can enjoy playing sports and meeting other players. A plaza with a lawn spanning approximately 10,764ft2 (1,000 m2) will be located in the north block as a venue for various events. |
Photos
（2） Mitsui Shopping Park LaLaport FUKUOKA
| Location | 6-23-1 Naka, Hakata-ku, Fukuoka City, Fukuoka Prefecture |
|---|---|
| Nearest rail stations | Nine-minute walk from Takeshita Station on the JR Kagoshima Line |
| Scale/structure | Retail building Steel structure, 5 floors above ground, 1 floor below ground Multistory parking decks Steel structure, 7 floors above ground, 2 buildings, etc. |
| Site area | Approx. 932,155 ft2 (approx. 86,600 m2) |
| Total floor area | Approx. 2,222,747 ft2 (approx. 206,500 m2) |
| Opening | April 2022 |
| Sports-related initiatives | A sports hub whose facilities occupy a total area of approximately 129,167 ft2 (12,000 m2), including the huge rooftop Sports Park with a 200 m running track, tennis courts, and 3x3 basketball court, and Football Park with 3 futsal courts. The Sports Park is a multipurpose facility with a spacious artificial turf area and giant LED screens for public viewing of sports events, movies, and concerts. |
Photos 
（3）LaLa arena TOKYO-BAY
| Location | 2-5 Hamacho, Funabashi City, Chiba Prefecture |
|---|---|
| Nearest rail stations | Approx. 6-minute walk from Minami-Funabashi Station on the JR Keiyo Line and Musashino Line |
| Scale/structure | Steel structure, 4 floors above ground |
| Opening | May 2024 |
| Site area | Approx. 215,278 ft2 (approx. 20,000 m2) |
| Total floor area | Approx. 333,681 ft2 (approx. 31,000 m2) |
| Sports-related initiatives | A facility used as a home arena of a pro basketball team as well as for various events such as concerts, sports events, and trade fairs. The facility was named LaLa arena TOKYO-BAY, with “LaLa” expressing the fun element of retail facilities managed and operated by Mitsu Fudosan and Mitsui Fudosan Retail Management Co., Ltd. such as Mitsui Shopping Park LaLaport. |
Photos
Main initiatives related to Paris 2024 Games
（1） Nihonbashi City Dressing
| Main organizer | Mitsui Fudosan |
|---|---|
| Years held | 2015, 2016, 2017, 2019, 2021, 2024 |
| Venue | Nihonbashi Muromachi area (mainly Chuo-dori Ave.) |
| Details | Large-scale graphic art of JOC emblems, portrait images of athletes, etc., decorating the whole area to support TEAM JAPAN in the Paris 2024 Games. |
Photos
（2）Ganbare! Stadium presented by Mitsui Fudosan
| Main organizer | Mitsui Fudosan |
|---|---|
| Years held | 2024 |
| Venue | COREDO Muromachi Terrace |
| Details | A huge athletics play facility opens in Nihonbashi with 13 different play equipment based on real sports equipment used in Olympic competitions. The event encourages participants to form an exercise habit and improve their health from early childhood through play with the giant athletics equipment. It also presents an opportunity to take an interest in TEAM JAPAN and support them. |
Photos
（3） Mitsui Fudosan Sports Academy
| Main organizer | Mitsui Fudosan |
|---|---|
| Main organizer | Mitsui Fudosan |
| Years held | 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 |
| Venue | Tokyo Midtown, Mitsui Shopping Park Urban Dock LaLaport TOYOSU, Nihonbashi Mitsui Hall, other |
| Details | A one-day sports workshop held at retail facilities that Mitsui Fudosan operates around the country like Tokyo Midtown and LaLaport, with top-class athletes invited as instructors. The initiative brings many people together, including children from local areas, through the experience of meeting athletes in person, helping to revitalize neighborhood communities and pass on a legacy to the future. |
Photos
■ Neighborhood Creation Slogan that Utilizes the Power of Sports
The Logo of BE THE CHANGE, which carries the meaning of each person bringing about their own change, has been designed with the motif of a wind changing the world. The symbol, which is painted in Mitsui Fudosan’s two corporate colors, conveys the image of a bird riding the wind and flying through the skies. The slogan embodies the philosophy that “if people change, the world can change.”
■Sustainability in the Mitsui Fudosan Group
Based on the meaning of its “& mark,” “to generate new value with society through cooperation, coexistence and cocreation, we forge ahead, innovating,” the Mitsui Fudosan Group views the “creation of social value” and the “creation of economic value” as two wheels of a cart. Accordingly, we believe that the creation of social value leads to the creation of economic value, and that this economic value then creates even greater social value.
Moreover, we identified six Group Materiality priority issues when formulating our new management philosophy in April 2024. These Group Materiality priority issues are (1) Contribute to industrial competitiveness, (2) Coexist with the environment, (3) Health and Vitality, (4) Safety and security, (5) Diversity and inclusion, and (6) Compliance and governance. The Mitsui Fudosan Group will work to address each of the materialities through its core business activities and contribute to the promotion of sustainability.
(References)
・Group Management Philosophy and Long-Term Vision
https://www.mitsuifudosan.co.jp/english/corporate/innovation2030/
・Group Materiality
https://www.mitsuifudosan.co.jp/english/esg_csr/approach/materiality/
* The initiatives outlined in this release are designed to help address the following three Sustainable Development Goals (SDGs).
