Since its founding, the Mitsui Fudosan Group has viewed changes in the times as opportunities and has continually taken on numerous challenges.
During Japan’s period of rapid economic growth, the Group supported the country’s industrialization by creating land through reclamation projects. It also supported corporate activity by enhancing the office environment, starting with the construction of the Kasumigaseki Building, Japan’s first skyscraper.
In the logistics facility business, the Group has supported industry by responding to the expansion of e-commerce and improving logistics efficiency. It has also advanced housing, retail facilities, hotels and resorts, and the sports and entertainment business, including Tokyo Dome and sports arenas. Through these efforts, the Group has enriched lifestyles and improved people’s quality of life.
Our business now stands on a global stage, our operations have expanded significantly, our workforce has become more diverse, and we have grown as a company.
Today, we are witnessing a major paradigm shift in the times we live in.
We must evolve the Mitsui Fudosan Group into an enterprise that continuously creates new added value by addressing various environmental changes and increasingly diverse customer needs.
Based on the belief that we must transform ourselves and evolve in order to advance value creation in the new era, we redefined our Philosophy in 2024.
The “&” Logo principles, which reflect the GROUP DNA passed down to us, have been defined as: “To generate new value through cooperation, coexistence and co-creation, we forge ahead, innovating.”
Furthermore, our GROUP MISSION, which expresses the aspirations we wish to fulfill, is “& EARTH With nature, sharing the future,” “& INNOVATION With creativity, sharing the brilliance,” and “& PEOPLE With people, sharing the inspiration.” These words reflect our commitment to the future of the planet, our aim to shine brilliantly through innovation, and our desire to inspire and bring happiness to people.
Our Corporate Message, “Transforming the city Transforming the future,” summarizes our Philosophy and indicates the direction in which we are moving. Even in a society marked by high uncertainty and an unclear future, this message embodies our aspiration to work together with various stakeholders to start from the city in transforming the future, with a view to building a better future.
The “&” logo is our corporate logo, and it also appears in our GROUP DNA. Its design features a single brushstroke made with a kimono sash. The design expresses not only flexibility and strength, but also connects to Mitsui Fudosan’s roots in Echigo-ya, a traditional kimono drapery merchant.
Formulated based on the Group Philosophy, the long-term vision “& INNOVATION 2030” seeks to DREAM of the ideal future for the Group around 2030 and develop a strategic VISION, and turn that DREAM into REALITY.
We see ourselves as a platform provider that serves as an industry developer that transcends the traditional boundaries of a real estate developer. By providing platforms that promote open innovation, we take pride in having brought together the wisdom of companies, society, and the people who live there to enhance added social value. Looking ahead, the Group will further contribute to the creation of new industries and the emergence of new demand.
We view the Group’s value creation as driven by the creation of both social and economic value, like the two wheels of a cart. Creating social value leads to the generation of economic value, and the economic value generated will pave the way for the creation of even greater social value.
We have established a business strategy that consists of three paths.
The first path is to promote further core business growth. The second path is to accelerate expansion into new asset classes in the real estate sector. Finally, the third path is to ambitiously explore new business domains and capture business opportunities beyond the real estate sector.
Now that steady growth in our core businesses is anticipated, we are actively identifying seeds of future businesses with the potential for significant growth and nurturing them into pillars of revenue. In this way, we will practice “ambidextrous management,” with the aim of pursuing growth in core businesses and peripheral fields, while also exploring new business domains and capturing business opportunities.
In light of the significant impact that real estate development has on society and the environment, the Mitsui Fudosan Group has been advancing various initiatives related to coexistence with nature through the creation of neighborhoods. The Group has formulated “& EARTH for Nature,” its declaration of coexistence with the environment in neighborhood creation, to express the universal values of environmental coexistence that underlie those initiatives and its vision for the future.
We see the environment as a “Holistic Environment,” blending nature, people, and community into a cohesive whole. The Group will expand its network of sustainable and prosperous “Holistic Environments,” where the unique appeal of nature, people, and community circulates and grows even more vibrant over time, not only in Nihonbashi, but also throughout Tokyo and across Japan, and pass it on to future generations.
We believe that the coming era will be one in which added value is fairly recognized. With its dominant strength in creating added value, we are confident that the Group’s raison d’être will become even more significant.
Even an audacious DREAM from a single individual can become a VISION if it carries a just cause and brings others together. And with courage, that VISION can become a REALITY.
United as one, the Group will forge ahead with passion and determination to create new value for society.
Together with all of you, we aim to build an even stronger future for Japan. “Transforming the city Transforming the future”
Takashi Ueda
Representative President and Chief Executive Officer
