Tokyo Midtown Hibiya operated by Mitsui Fudosan Marks First Anniversary on March 29

March 27, 2019
Mitsui Fudosan Co., Ltd.

Tokyo, Japan, March 27, 2019 - Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, announced today that Tokyo Midtown Hibiya, a large-scale, mixed-use development operated by Mitsui Fudosan, marked the first anniversary on Friday, March 29, 2019 since opening its doors.

Tokyo Midtown Hibiya has seen the number of visitors surpass approximately 22 million and net sales exceed ¥16.0 billion. Growth in the number of visitors and net sales have sharply outpaced targets. (Based on projections for the year from March 29, 2018 to March 28, 2019).

In the past year, the number of visitors to the Hibiya district has been increasing. The neighborhood is reemerging as an extremely lively area filled with office workers and cinema and theater patrons on weekdays and people enjoying shopping and events on weekends and holidays. This press release will present the essence of the new energy and excitement found in Hibiya as a result of the opening of Tokyo Midtown Hibiya with the cooperation of tenants, neighboring facilities, and local neighborhood associations. It will also look at the reasons Hibiya is recapturing the public’s imagination as an attractive place to visit.

Summary of this News Release

Chapter 1 The Broadway of Japan—Attracting Visitors to the Entertainment Neighborhood of Hibiya

  • Comments from merchants in Tokyo Midtown Hibiya (Tokyo Midtown Hibiya’s unique features, strong-selling products, customer segments)
    • TOHO CINEMAS Hibiya—Box office turnout driven by customers unique to Hibiya
    • HIBIYA CENTRAL MARKET, YELLOWKORNER—Catering to a preference for authentic merchandise among sophisticated and affluent adults
  • HIBIYA Chanter: Positive impact of renovation on sales—“Unbelievable numbers compared with ordinary renovations”
  • Creating energy and excitement through events
    • Track record of events throughout the year—Promoting Hibiya as an attractive neighborhood of art, culture, and entertainment
  • Neighborhood creation through area management
    • Systems and results—Urban area management through operations in collaboration with communities
  • Adjoining facilities/Neighborhood associations
    • Comment from adjoining facilities/neighborhood associations: “Hibiya has scaled up again” (Nissay Theater, The Imperial Hotel, Yurakucho Neighborhood Association)

See the PDF(1.01MB) for details.

Chapter 2 Evolution as a Neighborhood Promoting Business

  • Business creation center BASE Q
  • Opening of WORK STYLING Tokyo Midtown Hibiya
  • Tenant company comments

See the PDF(428KB) for details.

Chapter 3 The Tokyo Midtown Brand

  • Concept
  • Fixed VALUE of the Tokyo Midtown Hibiya neighborhood

See the PDF(487KB) for details.

Chapter 4 Fiscal 2019 Event Schedule

See the PDF(482KB) for details.