Creating Neighborhoods while Utilizing the “Power of Sports”
Sixteenth Mitsui Fudosan Sports Academy for Tokyo 2020
- Movement Toward the Tokyo 2020 Olympic and Paralympic Games -
Basketball Academy to be Held

April 3, 2019
Mitsui Fudosan Co., Ltd.
Mitsui Fudosan Residential Co., Ltd.

Tokyo, Japan, April 3, 2019 - Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, and Mitsui Fudosan Residential Co., Ltd. will hold a Mitsui Fudosan Sports Academy event for Tokyo 2020 on Sunday, May 5, 2019 as part of movement toward the Tokyo 2020 Olympic and Paralympic Games.

Mitsui Fudosan, a Tokyo 2020 Gold Partner in the category of Real Estate Development, holds the Mitsui Fudosan Sports Academy for Tokyo 2020, a one-day sports classroom conducted with the cooperation of The Tokyo Organising Committee of the Olympic and Paralympic Games (hereafter “Tokyo 2020 Organising Committee”). Top-class athletes are invited to be instructors, and with their guidance participants experience Olympic and Paralympic sport events.

Mitsui Fudosan will host the　 basketball at its own retail facility Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU with instructor Yuko Oga, who represented Japan for basketball in the 2004 Olympics in Athens as the youngest member of the team at age 21. Holding the academy in an area where Mitsui Fudosan is engaged in neighborhood creation will help to invigorate the community and foster enthusiasm for the Tokyo 2020 Olympic and Paralympic Games.

■Overview for the Sixteenth Sports Academy Event: Basketball Academy

Name Sixteenth Mitsui Fudosan Sports Academy for Tokyo 2020
Basketball Academy
Date May 5, 2019 (Sunday)
First event: 12:00–13:00 (Admission from 11:30–11:50)
Second event: 14:00–15:00 (Admission from 13:30–13:50)
Third event: 16:00–17:00 (Admission from 15:30–15:50)
Applicants First event: First- and second-year elementary school students
Second event: Third- and fourth-year elementary school students
Third event: Fifth- and sixth-year elementary school students
Number of participants Around 60 (20 per event)
Admission Free
Venue Outdoor event plaza at Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU
Instructor Yuko Oga
Organizer Mitsui Fudosan Co., Ltd.
Cooperation The Tokyo Organising Committee of the Olympic and Paralympic Games
Supporters Japanese Olympic Committee (JOC), Japanese Para-Sports Association, Japanese Paralympic Committee (JPC), Tokyo Metropolitan Government and Japan Sports Agency
Special Sponsorship Mitsui Fudosan Residential Co., Ltd.

Mitsui Fudosan Sports Academy for Tokyo 2020 events have been held from Nihonbashi, where Japan’s five major highways all started, to the Tokyo bayside Wangan area and in elementary and junior high schools and LaLaport facilities in areas where Mitsui Fudosan is engaged in urban development. Looking ahead, the plan is to hold events in places throughout Japan, including retail facilities that Mitsui Fudosan operates such as Tokyo Midtown, LaLaport and MITSUI OUTLET PARK. By enabling direct contact with top-class athletes, the Academy will create connections with many people, starting with the children living in those districts, and will vitalize urban communities, thereby creating a legacy that will continue into the future.

■Scenes from Past Events at the Mitsui Fudosan Sports Academy for Tokyo 2020 (reference)


Opening Ceremony

Opening Ceremony

Seventh Mitsui Fudosan Sports Academy for Tokyo 2020: Climbing Academy

Eighth Mitsui Fudosan Sports Academy for Tokyo 2020: Wheelchair Rugby Academy

Ninth Mitsui Fudosan Sports Academy for Tokyo 2020: Gymnastics Academy

Tenth Mitsui Fudosan Sports Academy for Tokyo 2020: Basketball Academy

Fourteenth Mitsui Fudosan Sports Academy for Tokyo 2020: Table Tennis Academy

Fifteenth Mitsui Fudosan Sports Academy for Tokyo 2020: Tennis Academy

■The Philosophy of Mitsui Fudosan’s Urban Development Utilizing the “Power of Sports”

Sports not only improve the mental and physical health of people through actions such as “Doing,” “Watching” and “Supporting,” it also creates new connections and has the power to revitalize communities. For Mitsui Fudosan, whose Group Statement includes an aim for a community that brings affluence and comfort to urban living and targets creation of communities that get better as they age, sees sports as an important element for attractive urban development and promotes utilization of the “Power of Sports” in urban development.

Moreover, as the Olympic and Paralympic Games Tokyo 2020 Gold Partner in the category of “Real Estate Development”, Mitsui Fudosan has created the slogan of “BE THE CHANGE” and seeks to change itself under the themes of “Communicating,” “Connecting” and “Accepting,” and to use urban development as a base that will create positive change in the people, communities and society that it aims to transform.

■Mitsui Fudosan’s Slogan for 2020

The logo of BE THE CHANGE, which carries the meaning of each person bringing about their own change, has been designed with the motif of a “Wind” changing the world. The symbol painted in the two Mitsui Fudosan corporate colors conveys the image of a “Bird riding the wind and flying through the skies.” The slogan contains the philosophy of “If people change, they can change the world” for 2020 and beyond.

■Mitsui Fudosan's Urban Development Utilizing the "Power of Sports" Project Results


List of Projects
2015 October Nihonbashi City Dressing
(Nihonbashi area)
2016 January–March Mitsui Fudosan Ice Rink in Tokyo Midtown
(Tokyo Midtown)
April 1st Mitsui Fudosan Sports Academy for Tokyo 2020: Gymnastics
Academy/Wheelchair Rugby Academy
(Nihonbashi Mitsui Hall)
August 2nd Mitsui Fudosan Sports Academy for Tokyo 2020: Badminton Academy
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU)
August Mitsui Fudosan Presents Roppongi City Dressing for Tokyo 2020
(Tokyo Midtown)
August Challenge Park by Mitsui Fudosan
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU)
September Nihonbashi City Dressing for Tokyo 2020
(Nihonbashi area)
October 3rd Mitsui Fudosan Sports Academy for Tokyo 2020: Climbing Academy
(Nihonbashi Mitsui Hall)
November 4th Mitsui Fudosan Sports Academy for Tokyo 2020: Gymnastics Academy
(Gotenyama Elementary School, Shinagawa-ku)
November 5th Mitsui Fudosan Academy for Tokyo 2020: Athletics Academy
(Toyomi Elementary School, Chuo-ku)
November Mitsui Fudosan Challenge Stadium for Tokyo 2020: Paralympics Support Event
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU)
2017 January - March Mitsui Fudosan Ice Rink for Tokyo 2020
(Tokyo Midtown)
January and February 6th Mitsui Fudosan Sports Academy for Tokyo 2020: Ice Skating Academy
(Tokyo Midtown)
May Mitsui Fudosan CLIMBING PARK for Tokyo 2020
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU)
May 7th Mitsui Fudosan Sports Academy for Tokyo 2020: Climbing Academy
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU)
July 8th Mitsui Fudosan Sports Academy for Tokyo 2020: Wheelchair Rugby Academy
(Joto Elementary School, Chuo-ku)
July 9th Mitsui Fudosan Sports Academy for Tokyo 2020: Gymnastics Academy
(Hino Gakuen, Shinagawa-ku)
August 10th Mitsui Fudosan Sports Academy for TOKYO 2020: Basketball Academy
　(Katayanagi Arena)
September 11th Mitsui Fudosan Sports Academy for Tokyo 2020: Soccer Academy and Nutrition Seminar presented by Meiji Holdings Co., Ltd.
(MIFA Football Park, Toyosu)
October Nihonbashi City Dressing for Tokyo 2020
(Nihonbashi area)
October - November Mitsui Offices Sports Festival for TOKYO 2020: Futsal Cup 2017
(Tokyo suburbs)
December 12th Mitsui Fudosan Sports Academy for Tokyo 2020: Ice Skating Academy
(Mitsui Fudosan SPORTS LINK CITY FUN-TE!, Ice Rink Sendai)
2018 January–March Mitsui Fudosan Ice Rink for Tokyo 2020
(Tokyo Midtown)
February 13th Mitsui Fudosan Sports Academy for Tokyo 2020: Ice Skating Academy
(Tokyo Midtown)
June Mitsui Offices Sports Festival for TOKYO 2020: 3X3
(Toyosu Tent Dome, Tokyo Midtown)
August Out of the Ordinary 2020 Exhibition by Mitsui Fudosan
(Tokyo Midtown Hibiya)
August Tokyo 2020: Let's 55 -Let's Go! Go!- with Mitsui Fudosan
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU)
Sponsor: Tokyo 2020 Organising Committee, Co-Sponsor: Mitsui Fudosan Co., Ltd.
August 14th Mitsui Fudosan Sports Academy for Tokyo 2020: Table Tennis Academy
(Mitsui Shopping Park URBAN DOCK LaLaport TOYOSU)
October - November Mitsui Offices Sports Festival for TOKYO 2020: Futsal Cup 2018
(Toyosu Tent Dome)
December 15th Mitsui Fudosan Sports Academy for Tokyo 2020: Tennis Academy
(Yoshida Memorial Tennis Training Center)
2019 March TRY!TOKYO 2020
(Kasumigaseki Building, Shinjuku Mitsui Building)

*The bold parts are certified under the Tokyo 2020 Official programme.

■Contributing to the SDGs

The Sustainable Development Goals (SDGs) are 17 goals that were adopted at the United Nations in 2015. Mitsui Fudosan will contribute to achieving these goals while connecting with various stakeholders through neighborhood creation and business activities.


The Company is carrying out this project for the purpose of progressing the third and fourth targets of the SDGs.

< Applicable SDGs >

Goal 3 Ensure healthy lives and promote well-being for all at all ages.
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

*The SDGs were adopted unanimously by member states of the United Nations as part of the 2030 Agenda for Sustainable Development at the Millennium Summit in September 2015. They include 17 comprehensive goals that should be undertaken and are applicable to the entire international community, including advanced countries.

Mitsui Fudosan supports the Tokyo 2020 Olympic and Paralympic Games as a Tokyo 2020 Gold Partner in the category of Real Estate Development.
Mitsui Fudosan Residential Co., Ltd. is a Mitsui Fudosan Group company.