Creating Neighborhoods while Utilizing the “Power of Sports”
Twentieth Mitsui Fudosan Sports Academy for Tokyo 2020
- Movement toward the Tokyo 2020 Olympic and Paralympic Games -
Online Soccer Academy Scheduled to be Held on April 25!

March 31, 2021
Mitsui Fudosan Co., Ltd.
Mitsui Fudosan Residential Co., Ltd.

Tokyo, Japan, March 31, 2021—Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, and Mitsui Fudosan Residential Co., Ltd. will hold the Mitsui Fudosan Sports Academy for Tokyo 2020 on Sunday, April 25, 2021 as part of movement toward the Tokyo 2020 Olympic and Paralympic Games.

Mitsui Fudosan, a Tokyo 2020 Gold Partner in the category of Real Estate Development, will hold the Mitsui Fudosan Sports Academy for Tokyo 2020 event, a sports classroom conducted in cooperation with the Tokyo Organising Committee of the Olympic and Paralympic Games. Mitsui Fudosan will invite top-class athletes as instructors, introduce Olympic and Paralympic sport events and hold hands-on exhibitions.

The twentieth event will be held as an online soccer academy with Kengo Nakamura, a former member of the Japan national football team, and Masakazu Okabe, widely recognized for his dribble coaching, as instructors. The event will feature demonstrations by the athletes, who will communicate tricks for dribbling and training methods as well as respond directly to questions from participants, enabling interactive communication.

Holding this kind of event online will help continue to foster enthusiasm for the Tokyo 2020 Olympic and Paralympic Games.

Mitsui Fudosan Sports Academy for Tokyo 2020 events have been held from Nihonbashi, where Japan’s five major highways all started, to the Tokyo bayside Wangan area and in elementary and junior high schools and LaLaport facilities in areas where Mitsui Fudosan is engaged in urban development. Looking ahead, the plan is to hold events in places throughout Japan, including retail facilities that Mitsui Fudosan operates such as Tokyo Midtown, LaLaport and MITSUI OUTLET PARK. By enabling direct contact with top-class athletes, the Academy will create connections with many people, starting with the children living in those districts, and will vitalize urban communities, thereby creating a legacy that will continue into the future.

■Scenes from Past Events at the Mitsui Fudosan Sports Academy for Tokyo 2020 (reference)

Opening Ceremony

Fifth Mitsui Fudosan Academy for Tokyo 2020: Athletics Academy

Eighth Mitsui Fudosan Sports Academy for Tokyo 2020: Wheelchair Rugby Academy

Tenth Mitsui Fudosan Sports Academy for Tokyo 2020: Basketball Academy

Fourteenth Mitsui Fudosan Sports Academy for Tokyo 2020: Table Tennis Academy

Fifteenth Mitsui Fudosan Sports Academy for Tokyo 2020: Tennis Academy

Nineteenth Mitsui Fudosan Sports Academy for Tokyo 2020: Sport Climbing Academy Online

■The Philosophy of Mitsui Fudosan’s Urban Development Utilizing the “Power of Sports”

Sports not only improve the mental and physical health of people through actions such as “Doing,” “Watching” and “Supporting,” it also creates new connections and has the power to revitalize communities. For Mitsui Fudosan, whose Group Statement includes an aim for a community that brings affluence and comfort to urban living and targets creation of communities that get better as they age, sees sports as an important element for attractive urban development and promotes utilization of the “Power of Sports” in urban development.
Moreover, as the Olympic and Paralympic Games Tokyo 2020 Gold Partner in the category of “Real Estate Development”, Mitsui Fudosan has created the slogan of “BE THE CHANGE” and seeks to change itself under the themes of “Communicating,” “Connecting” and “Accepting,” and to use urban development as a base that will create positive change in the people, communities and society that it aims to transform.

■Mitsui Fudosan’s Slogan for Sports Support Activities

The logo of BE THE CHANGE, which carries the meaning of each person bringing about their own change, has been designed with the motif of a wind changing the world. The symbol, which is painted in Mitsui Fudosan’s two corporate colors, conveys the image of a bird riding the wind and flying through the skies. The slogan embodies the philosophy that “if people change, the world can change” with a view toward the future.

■Mitsui Fudosan Group’s Contribution to SDGs

https://www.mitsuifudosan.co.jp/corporate/esg_csr/
The Mitsui Fudosan Group aims for a society that enriches both people and the planet under the principles of coexist in harmony with society, link diverse values and achieve a sustainable society, and advances business with an awareness of the environment (E), society (S) and governance (G), thus promoting ESG management. By further accelerating its ESG management, the Group will realize Society 5.0, which the Japanese government has been advocating, and contribute significantly to achieving the SDGs.

* The initiatives covered in this press release are contributing to two of the UN’s SDGs.

Mitsui Fudosan supports the Tokyo 2020 Olympic and Paralympic Games as a Tokyo 2020 Gold Partner in the category of Real Estate Development.
Mitsui Fudosan Residential Co., Ltd. is a Mitsui Fudosan Group company.