Toward Heart-Moving, Memorable Neighborhood Creation
Carrying Out Large-Scale Renovation of Tokyo Dome City
Landscape Redesign, Food Zone, Private Sauna and Other New Facilities with Largest-Ever Renewal of LaQua
And, there are new logos from March 2023!
January 24, 2023
TOKYO DOME CORPORATION
Mitsui Fudosan Co., Ltd.
TOKYO DOME CORPORATION will conduct various types of large-scale renovations from 2023 into 2024 on Tokyo Dome City, including Tokyo Dome, where the ballpark underwent the biggest renovation in its history in March 2022.
Tokyo Dome City is the largest-scale entertainment city in the Tokyo metropolitan area and comprises various facilities including Tokyo Dome, home of the Yomiuri Giants professional baseball team, Tokyo Dome City Attractions, LaQua, Korakuen Hall and Tokyo Dome Hotel. These renovations will renovate the entire Tokyo Dome City landscape design, creating spaces where people can relax and have fun. Furthermore, LaQua will undergo the largest-scale renewal in its history heading toward the 20th anniversary of its opening, and there will be a series of developments carried out with the aim of finishing by the summer of 2024.
Developments include construction of a new theater in a joint project with the YOSHIMOTO KOGYO HOLDINGS CO., LTD. Group (YOSHIMOTO KOGYO HOLDINGS Group).
In conjunction with the renovations, Tokyo Dome City will also update its logos, replacing the mark it has used since 2000. The new logos maximize expression of colorful connections and moving experiences, and will come to symbolize Tokyo Dome City as a place to create new customer experience value and make Tokyo Dome City a place for unforgettable, emotional experiences for those customers who go there. The new logos will start being used from Friday, March 31, 2023.
Tokyo Dome City
Tokyo Dome City’s new logos
1. Tokyo Dome City’s Renovation
Tokyo Dome City has started various types of renovations as described below under the theme of neighborhood creation with heart-moving, memorable experiences for customers.
Tokyo Dome City Renovation Concept
Main Renovations/New Openings Topics
- Landscape redesign to create spaces for relaxation and fun (space design/newly established LED displays)
- LaQua 20th anniversary of opening renovation
- Construction of a new theater by Tokyo Dome x YOSHIMOTO KOGYO HOLDINGS Group
- New concept floors created in Tokyo Dome Hotel
- Seating upgrades inside Tokyo Dome for season 2023
Details for respective items are published below.
（1）Landscape redesign to create spaces for relaxation and fun (space design/newly established LED displays)
Six keywords centered on Fun have been set and will be used to create an attractive space creating a sense of unity in the neighborhood. They will foster a sense of the extraordinary and heighten anticipation among visitors, improving the comfort and accessibility of visitors during their stay. Tokyo-based, globally active Hoshino Architects INC. has been employed as the master design architect. Construction started sequentially from January 2023 and is scheduled for completion in the summer of 2024.
< Setting up LED displays and signage >
Under this plan, spaces will be created to amplify the heart-moving emotion of customers headed toward Tokyo Dome by increasing the number of LED displays radially set towards stations from Tokyo Dome: Suidobashi Station on the JR and Toei Subway lines, Korakuen Station on the Tokyo Metro and Kasuga Station on Toei Subway Line. In particular, newly established digital signage extending over 100 meters in length on a lawn will blend the natural and digital to create a unique space, providing hotel visitors with various experience values.
Moreover, using the displays and signage will create vitality and also serve a role as a social base by communicating information during disasters such as the outbreak of a large-scale earthquake, which will enhance disaster readiness and crime prevention functions, as well as enhance attractiveness through local governments cooperating with the community by spreading information and collaborating with art.
< Improving guiding lines and addressing degradation >
Guiding lines running north-south and east-west will be improved with the establishment of a large staircase connecting the artificial area around Tokyo Dome and Tokyo Dome City Attractions, and decorations and other installations in the Prism Hall area. Other renovations include repairing stairs, growing lawn in the basin area and removing part of the fence facing a public road to create a neighborhood where people want to stay and that is open to the community.
（2）LaQua 20th anniversary of opening renovation
LaQua, an entertainment-retail integrated facility with three zones of stores and restaurants, spas and attractions, will mark the 20th anniversary of its opening in May 2023. In conjunction, from March to May 2023, LaQua will undergo the largest-ever renovation in its history.
This renovation will respond to the needs of diversifying values and lifestyles to create a new food zone to provide food to enjoy with dishes with a color of home-cooked meals, including delicatessen foods and sweets. In addition, there will be a new private sauna opening, designed by Spa LaQua natural hot spring that comes with private rooms with saunas and an exclusive lounge to spend time relaxing after that, enabling enjoyment of a sauna, cold water bath and feeling refreshed. The design of Thunder Dolphin, a roller coaster and LaQua’s signature ride, has been updated and new cars will be used. Customers will be welcomed together with the new attractions.
Furthermore, one store or restaurant after another inside LaQua is opening or reopening after refurbishment, and renovations have been made to the entrance, resting areas, washrooms and other common areas. Spa LaQua will enhance customer convenience and new attraction ability by expanding the popular bedrock bathing area HEALING BADEN to include a new low-temperature sauna and more expansive foot pool area for people to enjoy the scenery.
LaQua will further pursue its facility concept of refreshing enjoyment in the heart of Tokyo through the 20th anniversary renovations. As an entertainment and refreshment space in the heart of the city, LaQua aims to evolve into providing fine quality time, space and experiences that make both special days and everyday life more wonderful, and becoming a facility that many customers can use.
< New appearances >
■ New Food Zone (Mid-April 2023)
A food zone will be created on LaQua 1F, providing a fine quality dining experience with a collection of food stores (space of approx. 10,800 ft2 < approx. 1,000 m2 >) that add color to days from special occasions to the everyday through delicatessen items, sweets, bread and other foods that can be taken home.
In the food zone, about 25 stores of fine quality and meticulous with details will open, including Atsushi Hatae, a patisserie opening for the first time in a retail facility, SENDAGI KOSHIZUKA, a domestic meat specialty store established in 1949 and closely associated with the Yanaka-Nezu-Sendagi (Yanesen) area around Tokyo Dome City, and YANAKA-COFFEETEN, a coffee bean specialty store that roasts raw coffee beans to order.
Food purchased at the stores be taken home and also eaten on-site at places such as the renovated LaQua Garden, an open, outdoor space with terrace seats, which offers a new type of dining experience for LaQua.
The food zone with an array of stores for delicatessen items and sweets that can be taken home (Conceptual image)
■ New Private Sauna Opening (Mid-April 2023)
On LaQua 9F, a new hot-spring facility designed by Spa LaQua will open, consisting of a private sauna (space of approx. 3,300 ft2 < approx. 300 m2 >) with private rooms and an exclusive lounge, enabling enjoyment of a sauna, cold water bath and feeling refreshed. Each of the six private room has secured a roomy space of 215 ft2 to 270 ft2 (20 m2 to 25 m2), catering to 1 person through to a maximum of 4. The rooms can be enjoyed alone or with friends, and offer a new type of freedom and luxurious moments away from worrying about crowds or closeness. After their sauna, guests can pass the time at their own speed, relaxing in the exclusive lounge, doing some desk work, or enjoying a coffee or alcoholic beverage at the adjoining café.
Private sauna designed by Spa LaQua (Conceptual image)
* This facility is a separate facility to Spa LaQua. Separate charges apply for facility use.
■ New Cars on the Thunder Dolphin at Tokyo Dome City Attractions (Spring 2023 (Scheduled))
The Thunder Dolphin, a popular roller coaster at Tokyo Dome City Attractions and iconic of LaQua, has welcomed over 10 million riders, will introduce new cares aimed at enhancing guests’ riding experience. The design of the cars has been changed to make them glow-in-the-dark, providing even more excitement and thrills hurtling through the city buildings in a ride that can only be experienced here.
New, glow-in-the-dark cars on the Thunder Dolphin (Conceptual image)
< Store and Restaurant Renovations >
■ Approx. 20 Stores Newly Opening or Renovated (March-May 2023)
Approx. 20 stores on LaQua 1F-4F will newly open or reopen following renovations.
Among these are a rich lineup that includes restaurants and cafes where guests can experience the world’s authentic cuisines such as TimHoWan, a Hong Kong dim sum specialty restaurant that has received a Michelin star for 12 consecutive years; AKOMEYA TOKYO, a lifestyle store offering carefully selected rice, foods and sundries from all over Japan based on the concept of a delicious circle that spreads around a bowl of freshly cooked rice; BIOPLE, a store with a lineup or organic cosmetics and organic foods to enrich and enhance daily lifestyles; KAKUJOE GYORUI NARITAYA, a fresh fish restaurant for a new era, offering fresh fish, fish cuisine, delicatessen items and more at reasonable prices and selected by professionals from first-class products gathered at the Toyosu Fish Market (Tokyo Metropolitan Central Wholesale Market); and USAGI ONLINE, a store with an extensive lineup of trendy items.
■ Rest Areas and Other Common Spaces Renovated for Greater Comfort (March 2023)
Common spaces from 2F to 4F, such as LaQua Garden, the entrance, rest areas and washrooms will be renovated to transform them into more comfortable and pleasant spaces with more benches to take a light break or for eating and drinking.
The store and restaurant area transformed into a more comfortable space (Conceptual images)
< Renovation of the Spa LaQua natural hot spring in Tokyo Dome >
■ Expanding the HEALING BADEN Area and Renovations (Mid-April 2023)
On Spa LaQua 9F, the HEALING BADEN area will be expanded for greater convenience to increase the number of people who can use it, and a new low-temperature sauna, cool-down room, and relaxation room will be added. In addition, on the 7F open deck area, a new open-air foot pool and bar will be built where guests can relax and enjoy the view of Tokyo Dome City, providing a luxurious resort-like experience in the center of the city.
■ Relaxation Lounge and Interior Renovations (Mid-April 2023)
The building’s convenience and comfort will be further enhanced by replacing approx. 130 reclining chairs in the relaxation lounge, upgrading the interior and renovating facilities.
（3） Construction of a new theater by Tokyo Dome x YOSHIMOTO KOGYO HOLDINGS Group (Announced December 12, 2022)
A new theater (name to be determined) meeting high demand is planned for construction on the prime location near Suidobashi Station on the JR and Toei Mita lines, with seating for approx. 700. Theater facilities are designed from the viewpoints of both audiences and producers well-versed in theater and performance, ensuring a fulfilling theater experience, and they can also be used widely for online streaming. LIVE FORWARD Co., Ltd. will run the theater after having gained theater operation expertise as a member of the YOSHIMOTO KOGYO HOLDINGS Group, which celebrated its 110th anniversary of foundation in 2022. The theater is scheduled to open in December 2023.
Please refer to the news release below for details.
“Tokyo Dome x YOSHIMOTO KOGYO HOLDINGS Group Decide to Build New Theater as Base for Fumi no Miyako Theater and Entertainment with Scheduled Opening in Tokyo’s Bunkyo-ku in December 2023,” published on December 12, 2022. (Only in Japanese language) https://prtimes.jp/main/html/rd/p/000000124.000077656.html
Exterior of the new theater (Conceptual image)
（4）New concept floors created in Tokyo Dome Hotel (Announced October 13, 2022)
Tokyo Dome Hotel will create new concept floors as part of a wide-ranging refurbishment, its first since opening in 2000. The Excellency Floors from 39F to 41F have been renovated to become the Executive Floors under a theme of “welcome to an upper floor hideout,” aiming to create a hospitality space like a secret hideout apt for an adult. A section of the upper level of Standard Floors (35F to 38F) has been renovated to become Premium Floors. Stays will be possible on the Executive Floors from Monday, March 20, 2023, and on the Premium Floors from Wednesday, February 1, 2023.
Please refer to the website below for details. (Only in Japanese language) Tokyo Dome Hotel Official Website: https://www.tokyodome-hotels.co.jp/tokyoretreat/
An Executive Floor guestroom (Conceptual image)
（5）Seating upgrades inside Tokyo Dome for season 2023 (Announced December 20, 2022)
Seating upgrades will also be made inside Tokyo Dome ahead of the 2023 season, following on from the largest-scale renewal in the stadium’s history in 2022. The Excite Seat area will be expanded and seats renovated, THE 3rd PLATINUM BOX added, and an elevating counter installed in the wheelchair seating area to provide a richer and more comfortable viewing environment for spectators. Seating operations are scheduled to start from March 2023.
Please refer to the news release below for details.
“Notice of Tokyo Dome Seating Renovation for 2023 Season,” published on December 20, 2022 (Only available in Japanese).
Excite Seat area (Conceptual image)
In addition, the plan is to continue with new openings and renovations in addition to those mentioned above.
Please look forward to further releases in the future.
[ Tokyo Dome City Map Main Renovations and New Openings Topics ]
2. New Logos
In conjunction with the renovations, Tokyo Dome City will also update its logos and tagline, starting to use these from Friday, March 31, 2023.
■ New Logos
The new logos are designed to maximize expression of Tokyo Dome City as a single neighborhood where colorful connections and moving experiences interact.
An original font was developed for the logos and a design employed that would be unique and easy to become fond of. The logo also shows the variability of changes in response to the value of various experiences at Tokyo Dome City, which provides assorted types of entertainment, and can be utilized dynamically in digital devices in the signage etc., that will be renovated in the future in Tokyo Dome City.
Moreover, as the member of the Mitsui Fudosan Group, the colors of the new logos for Tokyo Dome City use the same red (gleaming sun red) and green (sea sapphire blue) as Mitsui Fudosan Group’s identity logo "&," representing the principles to coexist in harmony with society and achieve a sustainable society. The color scheme is based on a motif of the Tokyo Dome roof, a symbol of Tokyo Dome City.
Emotional experiences at Tokyo Dome City will be heart-moving. Not only that, but the various connections will remain memorable.
The tagline expresses the value that Tokyo Dome City creates for each and every visitor, changing their ordinary days into special days, and making special days even more special.
Tokyo Dome City LaQua Newly Opened and Renovated Store Information
Mitsui Fudosan Group’s Contribution to SDGs
The Mitsui Fudosan Group aims for a society that enriches both people and the planet under the principles of coexist in harmony with society, link diverse values and achieve a sustainable society, and advances business with an awareness of the environment (E), society (S) and governance (G), thus promoting ESG management. By further accelerating its ESG management, the Group will realize Society 5.0, which the Japanese government has been advocating, and contribute significantly to achieving the SDGs. Additionally, the Group formulated the following Group guidelines related to “Realize a Decarbonized Society” and “Diversity & Inclusion Promotion” in November 2021. The Mitsui Fudosan Group will continue to work toward solving social issues through neighborhood creation.
[ References ]
・Group Action Plan to Realize a Decarbonized Society
・Formulated Diversity and Inclusion Promotion Declaration and Initiatives Policy
* The initiatives covered in this press release are contributing to one of the UN’s SDGs.
|Sustainable Cities and Communities