Every year across March and April, Mitsui Fudosan holds the Nihonbashi Cherry Blossom Festival in the Nihonbashi area. The event is highly regarded for its economic ripple effects, its ability to increase customers and non-residents to the region, its effectiveness in disseminating information overseas, and the techniques and creativity that will influence events held in the future.

Every year between July and September, Mitsui Fudosan holds ECO EDO Nihonbashi, an event showcasing traditional ideas for staying cool, cultivated in Nihonbashi during the Edo period, but arranged in a modern style. The focal point is strolling through town rather than staying in one place, so visitors can experience the classic Japanese summer while maintaining social distance.

In cooperation with local government, companies, NPOs, and other organizations, the Group holds an experiential learning event for children called "Let's Learn! Let's Play! Cool Choice Plaza" at its commercial facilities, where participants can learn about energy and environmental issues.

This event is hosted in collaboration with the SOLTILO FAMILIA SOCCER SCHOOL-a project designed by professional soccer player Keisuke Honda-and has been held at LaLaport FUJIMI (Fujimi City, Saitama), Urban Dock LaLaport TOYOSU (Koto-ku, Tokyo), LaLaport EXPOCITY (Suita City, Osaka), and other Group commercial facilities since 2017. During the event, soccer gear no longer in use is collected and donated to children overseas through the NPO Japan Relief Clothing Center. Through their activities, the staff of SOLTILO also contribute to local communities by providing soccer instruction to children inside and outside Japan.

The Company and Mitsui Fudosan Retail Management Co., Ltd. hold the &EARTH Clothing Support Project-Bring a Smile to the World with Your Clothes project at commercial facilities run by the Mitsui Fudosan Group. Unneeded clothing is collected, and then donated to refugees and disaster victims in countries all over the world through the NPO Japan Relief Clothing Center.

Together with its customers in each region, the Group seeks to alleviate disparities and poverty and realize a more affluent society, and as such has held the &EARTH Clothing Support Project since 2008. Clothes that are collected, are donated to people in South America, Asia, Africa, and other areas through the Japan Relief Clothing Center, with the help of the United Nations High Commissioner for Refugees (UNHCR) and NGOs in various countries. Reusing clothes in this way is tied in to reducing environmental impact. The project was held in 20 commercial facilities in October and November of 2022. A total of 2,471 individuals donated 11,440 kg of clothing, raising 133,579 yen in the process.

For further details, see (Japanese version only)
⇒ https://and-earth.mitsuifudosan.co.jp/clothes/

We regularly hold events organized by the NPO Group Happy Smile to sell products handmade by people with disabilities from various welfare facilities, with proceeds returned to the creators as wages. The Company and Mitsui Fudosan Building Management Co., Ltd. provide a venue gratis and participate as volunteers. Volunteers from tenant companies also participate, and everyone involved with the building works as a team to make a social contribution.

In full support of its mission, Group employees participate as volunteers in the Kokoro Theater Project, an initiative organized by the Butai Geijutsu Center and the Shiki Theatre Company, held to enable children to enjoy the emotionally moving experience of theater.

Every year in July, Company employees and their families voluntarily take part in activities to clean the famous Nihonbashi bridge, the starting point of the Five Routes of the Edo period and one of Japan's most renowned bridges.

The Meikyo Nihonbashi Preservation Council is an organization that aims to restore the view of Nihonbashi, whose beauty was lost when it was covered by the Shuto Expressway, and pass the bridge on in good condition to future generations. In accordance with this purpose, this event is a summer tradition in the Nihonbashi area that has continued since 1959, with the participation of local residents and company employees.

Watasu Nihonbashi (Chuo-ku, Tokyo) was opened in March 2015 as a result of encounters with the people of Minamisanriku Town following the Great East Japan Earthquake. The center plays a role as an intermediary linking Tohoku and Nihonbashi, and includes the Watasu Dining & Bar featuring ingredients from Minamisanriku and other parts of Tohoku, and the Watasu Room interaction space for online exchange with junior high school students from the local area, events and workshops relating to reconstruction, and other programs.

CSR training has been conducted continuously since 2013 to improve awareness of disaster preparedness through experience of the situation in earthquake affected regions, and create opportunities for voluntary efforts and contribution to social issues. Employees visit Minamisanriku Town and regions within Fukushima Prefecture, both areas affected by the Great East Japan Earthquake.