Community Involvement and Development


The Mitsui Fudosan Group is working to coexist and collaborate with local communities and build new communities in accordance with the distinctive characteristics of each area and other factors based on our philosophy of coexisting in harmony with society, linking diverse values, and achieving a sustainable society.

Furthermore, we have put in place a Policy for Social Contribution Initiatives to ensure that each Group company and department follows a common and uniform direction. Based on this policy, each and every member of the Group looks to contribute to society in four core areas: the global environment, local communities, culture and education, and international exchange.

The Mitsui Fudosan Group's Policy for Social Contribution Initiatives(Formulated March 27, 2013)

In line with our Group Statement that focuses on efforts to bring affluence and comfort to urban living, we actively contribute to society by revitalizing and creating urban areas while engaging in various activities from a global perspective, to provide affluence and comfort with the aim of achieving the sustained development of society and the economy.

  1. We are primarily involved in four areas: the global environment, local communities, culture and education, and international exchange.
  2. We strive to achieve harmony with local communities, and
  3. We proactively make use of our own resources, including properties, networks, and personnel.

Management System

The ESG Management Committee under the ESG Promotion Committee, which is headed by the Representative Director, President and CEO, was established to promote social contributions throughout the Mitsui Fudosan Group.

The ESG Management Committee formulates the principles and policies that define the social contribution activities of Mitsui Fudosan and the Mitsui Fudosan Group. It also keeps up to date the social contribution targets, objectives and plans of each division and Group companies while monitoring and evaluating their progress toward targets and plans.

The Social Contribution Activity Policy was created in March 2013 to serve as common ground for various activities to realize abundance and affluence in society from a global perspective.

Record of Social Contribution Activities

Mitsui Fudosan actively supports a wide range of social contribution activities. Specifically, these include activities for culture and education, local communities, international exchange, and the global environment. We also promote a multitude of employee-led initiatives that support community creation.

Record of Social Contribution Activities (Fiscal 2018)

Total expenditures on social contribution activities in fiscal 2018 ¥6,082 million

Main areas of engagement, support and cooperation (excerpt)

Trends in Expenditures on Social Contribution Activities

Fiscal 2016 Fiscal 2017 Fiscal 2018
Expenditures on social contribution activities (million yen) 5,547 6,033 6,082
Percentage of ordinary income (%) 2.53 2.51 2.39
As of March 31 of each fiscal year

Regional Revitalization and Community Creation

Mitsui Fudosan plans and hosts a diverse range of events that promote community creation and regional revitalization. We also carry out activities that help to strengthen family ties, as well as hold various events that educate communities on future society and environmental issues.

Our Efforts in the Nihonbashi Area

Nihonbashi Cherry Blossom Festival

Every year across March and April, Mitsui Fudosan holds the Nihonbashi Cherry Blossom Festival in the Nihonbashi area. The event is highly regarded for its economic ripple effects, its ability to increase customers and non-residents to the region, its effectiveness in disseminating information overseas, and the techniques and creativity that will influence events held in the future.

Nihonbashi Cherry Blossom Festival
Nihonbashi Cherry Blossom Festival
Mirai Kidai Shoran
Mirai Kidai Shoran
ECO EDO Nihonbashi

Every year between July and September, Mitsui Fudosan holds ECO EDO Nihonbashi, an event featuring goldfish scooping, paper lanterns, summer kimonos, and other ways people in the Edo era kept cool during a Nihonbashi summer.

ECO EDO Nihonbashi 2017, giant goldfish lanterns, scene on Naka Dori Street
ECO EDO Nihonbashi 2017, giant goldfish lanterns, scene on Naka Dori Street

Mirai Kodomo Gakko: A Town-Wide Initiative

The Mirai Kodomo Gakko (future children's school) is a platform for learning that provides experience-based content for students ranging from infants to high school students in the Kashiwa-no-ha Campus area of Kashiwa City, Chiba. With the backing of Kashiwa City, the Kashiwa City Board of Education, the Kashiwa Campus of the University of Tokyo, and Chiba University, a variety of people from throughout the neighborhood have acted as instructors-including teaching staff from elementary schools and universities, students, artists, residents, workers, and others from the local area-and a diverse curriculum has been provided. Since fiscal 2015, the school has been held more than 100 times.

Mirai Kodomo Gakko
Mirai Kodomo Gakko

Volunteer Cooperation with the Minna De Ecotto Project

In Tokyo Midtown (Minato-ku, Tokyo), we participate as volunteers in events organized by the Azabu District General Branch Office of the Minato Ward Office, Tokyo Metropolitan Government. These events are held as part of the Minna De Ecotto Project for fostering concern for nature and living things among children in the area.

Thinking About Energy and Environmental Problems: Let's Learn! Let's Play! Cool Choice Plaza

In cooperation with local government, companies, NPOs, and other organizations, the Mitsui Fudosan Group holds an experiential learning event for the children of the future called Let's Learn! Let's Play! Cool Choice Plaza at its commercial facilities, where participants can learn about energy and environmental issues.

Let's Learn! Let's Play! Cool Choice Plaza
Let's Learn! Let's Play! Cool Choice Plaza
Let's Learn! Let's Play! Cool Choice Plaza