Mitsui Fudosan’s Outlet Park Full-scale Reconstruction Business
MITSUI OUTLET PARK YOKOHAMA BAYSIDE
Twofold Increase in Tenants; Grand Opening on Friday, April 10, 2020
Evolution to Longer Stay Outlet Park with Seaside-Integrated Facilities and Enhanced Amenities

October 9, 2019
Mitsui Fudosan Co., Ltd.

Tokyo, Japan, October 9, 2019 – Mitsui Fudosan Co., Ltd., a leading global real estate company headquartered in Tokyo, announced today that MITSUI OUTLET PARK YOKOHAMA BAYSIDE will have its grand opening on Friday, April 10, 2020. The park, which is located in Yokohama, Kanagawa Prefecture and operated by Mitsui Fudosan Retail Management Co., Ltd., is currently undergoing a full-scale reconstruction.

Since opening Japan’s first full-fledged outlet mall on the same site in Yokohama in 1998, Mitsui Fudosan has spearheaded the outlet business in Japan and now operates a total of 17 outlet facilities inside and outside the country. The Yokohama project draws on the company’s over 20 years of experience and performance in the outlet business, and as the company’s first full-scale reconstruction project involving an outlet facility, a number of enhancement initiatives are being conducted.

The number of tenants will be increased twofold to around 170 (including 12 opening for the first time at an outlet facility in Japan and three for the first time in the Kanto region). Many of the shops and restaurants are currently in the spotlight and include refined lifestyle brands and fine local eateries. By designing the facility to be integrated with the seaside environment, creating a new food court and enhancing common areas like plazas for more liveliness, it will evolve into a facility with high value for longer stays. By collaborating with the marina, local companies and organizations, and the local government, MITSUI OUTLET PARK YOKOHAMA BAYSIDE will be renewed as an outlet facility more fully rooted in the local community.

Concept of MITSUI OUTLET PARK YOKOHAMA BAYSIDE
NEW MARINA LIFE

1. Twofold increase in tenants from around 80 to around 170
Many shops and restaurants currently in the spotlight, including refined lifestyle brands and fine local eateries

1. Extensive lineup of fine living brands evoking a pleasant seaside
2. Shops providing fun outside of shopping through workshops and activities
3. Extensive lineup of shops to meet broad-ranging needs, including popular mixed-label boutiques and overseas brands
4. Enhanced dining space for new stay-value outside of shopping
   • Food court with acclaimed local eateries
   • Seaside restaurants and cafes where people of various ages can spend quality time
   • New dining space providing pleasant seaside experience and a sense of liveliness
   • Popular grocery store and candy shop for accentuating fine living

See the PDF(144KB) for details.

2. Evolution into facility space with high value for longer stays through seaside-integrated design and enhanced common areas

1. New hybrid mall designed for both openness and comfort
2. Brick-and-mortar facility value maximized with events in the courtyards/plazas and more
   • Over 2,000-m² Central Court for resting, playing, viewing
   • Large-Roofed Whale Plaza, Harbor Gate Plaza, Whale Mist Plaza
3. Increased stay-value from full lineup of dining establishments and enhanced childcare amenities
   • Seaside-integrated design and extensive dining options
   • Convenient amenities for people with small children, including Umi-no-Mori Baby Lounge

See the PDF(786KB) for details.

3. More extensive collaborations with the marina, local companies and organizations, and the local government for an outlet park more fully rooted in the local community

1. Space for community exchanges and conveying the appeal of the Yokohama Bayside Marina area
   • Reinforcement of comprehensive initiatives with Yokohama Bayside Marina Co., Ltd. covering both tangibles and intangibles
   • Establishment of Bayside Lounge, a multipurpose space facing the ocean
2. Enhanced initiatives with partners to further promote the Yokohama Kanazawa area
3. Collaborations with artists with connections to Kanagawa Prefecture
   • Collaboration with the artwork of Ryohei Yanagihara
   • Artwork by deaf artist Marina Sugimoto

See the PDF(291KB) for details.

Services and initiatives aligned with social issues and needs, including measures for environment and inbound travelers

The Mitsui Fudosan Group is committed to social and economic development as well as global environmental preservation under the principles of harmony and coexistence while working to link diverse values as represented by its “&” logo. It has set forth the “&EARTH” principle as its Group Vision. &EARTH expresses the Group’s recognition that urban development is interlinked with the planet and its aim of a society that enriches both people and the planet.

■Environmental preservation measures promoted by the park

Along with tenant shops and restaurants and local community members, the company will strive to make the park a facility in harmony with the environment.

• Facility initiatives
  • Plans call for LED lights throughout the facility, installation of electric vehicle chargers, and use of water-saving restroom facilities.
  • As an example of a &EARTH environmental promotion and social contribution activity, each year clothing no longer needed by customers at home will be collected and recycled at the park.「&EARTH」
• Support for tenant initiatives
  • The park will support the practice of charging a small fee for shopping bags.
• Collaboration with local partners
  • The park will conduct eco-activities in the Kanazawa district in collaboration with the NPO Aozora Factory.

■Hospitality services for overseas customers

There will be an expanded range of services for travelers from overseas, including large lockers, free WiFi, and active promotion of duty-free shopping. Customers will also be allowed to pay with the Ginren Card at all shops and restaurants.

■Better accessibility

Parking spaces will be increased by around 2.5 times compared to the park before it closed in order to provide a more comfortable experience for everyone. A new bus stop is being added as well for boarding district tourism buses.

In addition, plans call for providing customers who have the Mitsui Shopping Park Card (Saison; a point card with credit card functionality) with free parking (with some restrictions).

■Enhanced services and amenities for people raising children

Services for families with children will include a “mamaro” nursing room with fully private rooms, a baby lounge, kids space, nursing rooms, stroller rentals and more. The food court will have a kids space and also a raised seating section that will be easy to use for people with small children.

■Universal design

For people in need of nursing care, the park will have wheelchair parking areas and also rent out wheelchairs. There will also be multipurpose restrooms that accommodate use by a wide range of people.

■Facilities for employees in support of work style reform

There will be employee lounges in each block with differing design concepts to provide varied, comfortable spaces. The lounges will have counter seats with partitions, a sofa area for relaxing, plug-ins for mobile phone charging, free WiFi, sinks for teeth-brushing, a powder area, a smoking area, and a shop for employees, as amenities will be provided that meet diverse needs.

Employee Lounge (rendering)

■Mitsui Shopping Park Point Service

The Mitsui Shopping Park Point Service is a valuable, convenient point service that allows customers to earn and use Mitsui Shopping Park Points, which can be used at approximately 60* commercial facilities operated by the Mitsui Fudosan Group nationwide.
There are two types of point cards based on different styles of use: the Mitsui Shopping Park Card (Saison; a point card with credit card functionality), which will never charge an annual fee and provides numerous usage benefits, and the Mitsui Shopping Park Point Card (no credit card function).

• As of October 9, 2019　*Not available at all stores; the way points are awarded may differ.
• For details, please refer to the website (in Japanese)　https://mitsui-shopping-park.com/msppoint/

■Mitsui Shopping Park App

This convenient, money-saving app can be used at commercial facilities operated by the Mitsui Fudosan Group, including Mitsui Outlet Park and LaLaport. People can download the app and register their favorite facilities to receive discounts and services exclusively for app members and other money-saving coupons as well as the latest news on sales and events at the facilities.
Further, linking the app and point card allows members to confirm their point member information and enjoy more convenient shopping through use of a function for earning or using their Mitsui Shopping Park Points with QR codes in the app and through use of the app’s payment function that allows for credit payments.

• Excludes certain facilities and stores
• For details, please refer to the website (in Japanese)　https://mitsui-shopping-park.com/msppoint/app/

Map