As an industry developer,
we will pursue value creation and business
transformation in response to changes in society.
Nobuhiko Mochimaru
Director
Senior Executive Managing Officer (In charge of DX)
Under the Group long-term vision “& INNOVATION 2030,” we position DX as an important form of infrastructure that underpins our strategy to realize the Group’s vision: “contribute to the creation of added value for society as an industry developer.” Recent advances in digital technologies, including generative AI, are bringing about major changes in society and industrial structures. As an industry developer, we will accurately identify these changes and aim to enhance the added value of each business and create new business opportunities. Across our businesses, we are combining real and digital approaches to provide services that address diversifying needs and enhance experiential value. We will also leverage the various networks and customer base we have built to date to provide value through DX, including by creating digital solutions through the provision of “places” and “communities.”
As AI use becomes widespread across society, we believe that business operations and marketing premised on new AI-enabled customer touchpoints will become increasingly important in the real estate industry. In addition to using generative AI to improve the efficiency of individual tasks such as preparing materials and organizing information, the Group is expanding its use into areas that enhance the quality of operations themselves, including planning, analysis, and decision-making support. Going forward, while determining the appropriate division of roles between people and AI, we will review business processes and the way shared organizational functions are performed. We will also use the knowledge and data accumulated in each business to enhance the proposals and services we provide to customers. Rather than treating AI merely as an efficiency tool, we will further promote its use as a platform for strengthening business competitiveness.
To support these DX initiatives, we are also working to develop safe and secure digital infrastructure. As cyberattacks targeting companies have become increasingly sophisticated and difficult to detect in recent years, we have positioned cybersecurity measures as an important management issue and are continuously strengthening our countermeasures. We are also strengthening governance by establishing guidelines for AI use and providing employee training to appropriately address the risks associated with the expanding use of generative AI. In addition, we are steadily accelerating efforts to enhance Group-wide infrastructure and security standards and optimize related operations. The Group will continue working as one to create new business opportunities and achieve sustainable growth through DX.
