Creating Value through Neighborhood Creation

Policy

The Mitsui Fudosan Group seeks to create new value and markets through the creation of neighborhoods with outstanding function and quality, while in constant pursuit of cutting-edge approaches. As such, we summarize our basic stance toward neighborhood creation in the following three points:

The first is to integrate diverse functions and features, which involves promoting mixed use (combining applications and functions) and integrating the tangible and intangible aspects of the Group’s operations. The second is to create communities, which entails connecting people who reside or gather in, or visit a particular area within that region. And the third is to work beyond the simple creation of neighborhoods to address specific needs as neighborhoods mature with age year after year through town management.

By establishing a virtuous cycle that comprises these three activity goals, we strive to create new value.

Basic Stance toward Neighborhood Creation

Major Initiatives

Our Efforts at the Large-Scale Mixed-Use Facility: TOKYO MIDTOWN HIBIYA

TOKYO MIDTOWN HIBIYA , which opened on March 29, 2018, in Chiyoda-ku, Tokyo, is a large-scale mixed-use complex with 35 floors above ground, four below, and 189,000 m2 of office, commercial and other space. During the Meiji era, Hibiya developed into a center of social gathering and culture transmission, and played a major role in the modernization of Japan. The goal of Midtown Hibiya is to continue that history and culture while offering a refined experience and creating innovation.

Hibiya is a neighborhood with numerous distinctive characteristics: abundant open space with greenery that extends into the surrounding city and enriches the spirit; transmission of new arts, culture, and entertainment; and rich access to cultured stimulation where adults who recognize the real thing gather. By leveraging these advantages, we will encourage the concentration and exchange of diverse global cultures, sensibilities, and talents, creating a neighborhood where new, future-oriented experiences and values are born.

TOKYO MIDTOWN HIBIYA
TOKYO MIDTOWN HIBIYA
TOKYO MIDTOWN HIBIYA
TOKYO MIDTOWN HIBIYA
BASE Q for Business Collaboration that Creates New Industries

BASE Q is a place where people from startup companies, new business divisions of large enterprises, NPOs, and other organizations, people possessing diverse global culture, sensibilities, and talents, can gather and interact, and where that potential can be leveraged to give birth to new industries. It includes presentation spaces, interactive spaces, creation spaces and more. With spaces to suit any objective, BASE Q offers environments and structures ideal for forming new industries.

BASE Q
BASE Q
Communicating Arts and Culture as an Entertainment Hub

TOKYO MIDTOWN HIBIYA features TOHO Cinemas Hibiya, a complex with 13 screens and approximately 2,800 seats, the largest complex of its kind in central Tokyo. Along with the nearby Nissay Theatre and Tokyo Takarazuka Theater, TOKYO MIDTOWN HIBIYA will collaborate with the community to transmit information about this arts, culture, and entertainment neighborhood.

Our Efforts at Mitsui Fudosan Logistics Park (MFLP)

Connecting Values Together with Customers and Creating New Values Together with Customers—based on this logistics business statement formulated in 2016, Mitsui Fudosan Logistics Parks (MFLP) are committed to creating value unbounded by existing categories. To that end, we are pursuing a wide range of measures.

MMFLP locations are advanced physical distribution facilities delivering not only enhanced efficiency, but also diverse benefits for the surrounding community. They create job opportunities at tenant enterprises, provide consulting support for recruiting and retaining personnel, create jobs for local construction firms, and generate economic activity for businesses located near the parks and their workforce.

These logistics parks are attracting attention as mixed-use facilities offering added value that suits conditions in surrounding communities.

Exterior perspective, Mitsui Fudosan Logistics Park Funabashi
Exterior perspective, Mitsui Fudosan Logistics Park Funabashi

Our Efforts in Kashiwa-no-ha Smart City: An Industry, Government, Academia, and Community Project

Kashiwa-no-ha Smart City, in Kashiwa City, Chiba, is adjacent to Kashiwanoha-campus Station on the Tsukuba Express Line. Through industry, government, academia, and community collaboration, the project includes three models for addressing social challenges: Environmental Harmony City, Health and Longevity City, and New Industry Creation City. The goal is to achieve independent neighborhood creation to establish an image of a global future, sustainable in both tangible and intangible terms.

Kashiwa-no-ha Smart City and Kashiwanoha-campus Station
Kashiwa-no-ha Smart City and Kashiwanoha-campus Station
Kashiwa-no-ha Smart City
A neighborhood where working parents can raise children with peace of mind

Park City Kashiwa-no-ha Campus The Gate Tower West is a large-scale rental condominium designed for those raising children. The goal is to provide residences that help parents address such challenges as extended waiting periods for nursery school admission, and a lack of child-rearing environments designed to support working parents.

Along with an on-site nursery school and after-school care facility for elementary school students, the complex features a pediatrics clinic and facilities for ill and convalescing children. The residence will provide an environment that is fully-equipped to enable even working parents to raise children with peace of mind.

This apartment complex has an on-site nursery school
This apartment complex has an on-site nursery school
Asian Entrepreneurship Awards (AEA)

In collaboration with universities and business incubators throughout Asia that focus on the development and support of entrepreneurs in the field of technology, Kashiwa-no-ha Smart City has hosted the Asian Entrepreneurship Awards since 2012. The aim of this international business contest is to discover new startups in the fields of AI/IoT, medical, and healthcare, and to kickstart new industries.

The Sixth Asian Entrepreneurship Award 2017 (AEA)
xLAB Summer Program on the Kashiwa-no-ha Campus

Mitsui Fudosan works with Shinkenchiku-sha to hold the xLAB Summer Program. xLAB is an international think tank of the UCLA Department of Architecture and Urban Design, dedicated to research that pushes the boundaries of architecture and urban design. Through interdisciplinary collaboration, the thinktank researches structures for future environments and urban design strategies.

Our Efforts in the Nihonbashi Area

Promoting Open Innovation Through 31VENTURES Clip Nihonbashi

Mitsui Fudosan operates 31VENTURES Clip Nihonbashi (Chuo-ku, Tokyo), which links startup companies and large enterprises to promote joint creation and business formation. 31VENTURES takes advantage of the Nihonbashi location to bolster business support programs and promote open innovation generated by person-to-person encounters.

31VENTURES Clip Nihonbashi exterior
31VENTURES Clip Nihonbashi exterior
Entrance
Entrance
Promoting New Industry Formation by Bolstering Our Life Science Facility

Life Science Innovation Network Japan (LINK-J), whose founders include Mitsui Fudosan and interested members of academia, was founded in 2016. The network promotes exchange, collaboration, education, and support activities in order to build ecosystems and advance open innovation in a wide range of life sciences, including medicine, personalized medicine, drug discovery, medical devices, healthcare IT, and even preventative treatment, presymptomatic diagnosis, and healthy longevity. The network bases its activities in Nihonbashi, an area associated with the pharmaceutical industry since the Edo period.

Nihonbashi Life Science Bldg.
Nihonbashi Life Science Bldg.
Nihonbashi Life Science Bldg. 2
Nihonbashi Life Science Bldg. 2
Nihonbashi Life Science Hub
Nihonbashi Life Science Hub
Tosho Building (Life Science Floor)
Tosho Building (Life Science Floor)
Map of Nihonbashi Life Science locations
Map of Nihonbashi Life Science locations
Ties with Life Science Organizations Worldwide

In order to promote new business creation through open innovation in the life sciences, LINK-J has signed a Memorandum of Understanding with various universities and organizations in both Japan and overseas to promote commercialization and industrialization in the life science field.

Akihiko Soyama President and Chief Executive Officer, LINK-J
Akihiko Soyama
President and Chief Executive Officer, LINK-J
Sarah Haywood, MedCity CEO
31VENTURES MEET UP! Monthly Meeting

Each month, up-and-coming startups present new business ideas to Mitsui Group companies at 31VENTURES MEET UP! Some of the ideas have already found matching sponsors, and the presentations are expected to contribute to the formation of new businesses.

Joint Testing Aimed at Leveraging Big Data and AI

In collaboration with Nikken Sekkei Research Institute and NTT, Mitsui Fudosan is testing an AI-powered area information platform, tentatively called AIxAI, in the Nihonbashi Area.

The goal of the platform is to utilize smart approaches and Big Data to derive optimal solutions to community-, traffic-, energy-related and other issues. Going forward, we plan to pursue joint research outside the Nihonbashi Muromachi area and extend the system to airports and rail terminals, stadiums, and other large facilities.

Our Efforts to Eliminate Redeliveries

In response to the sharp increase in package delivery volume, which is becoming a social challenge, Mitsui Fudosan Residential and Fulltime System Co., Ltd. have formulated a project to improve efficiency of delivery lockers at condominiums. The measures are outlined below:

  • Expand the number of delivery lockers to meet current needs through redesign
  • Raise the turnover rate of packages being placed in and removed from lockers
  • Reduce the number of deliveries made to lockers
  • Offer a locker status check service

These four measures will be progressively introduced at selected Mitsui Fudosan Residential properties to enhance delivery locker efficiency, beginning with Park Tower Harumi, a large-scale residence which was completed and began accepting residents in 2019.

Park Tower Harumi is introducing measures to enhance efficiency
Park Tower Harumi is introducing measures to enhance efficiency
Delivery lockers (concept)
Delivery lockers (concept)